All Marketing articles – Page 398
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ArticleBrand Dossier | Zespri
Luc Clerx of Zespri Europe looks back on the company’s European campaign for New Zealand kiwifruit
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ArticleHortyfruta launches Lola brand
The Spanish interprofessional organisation has unveiled a new brand for Andalucía’s fruit and vegetables
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OTC launches major consumer drive
The Organic Trade Association in North America aims to reach out to more than 25m consumers in 2009 through an unprecedented marketing initiative
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ArticleNational Mango Board launches kids game
The interactive geography-based activity is designed to educate children in the US about mangos in order to boost consumption
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Tesco to sell 'monster' vegetable box
The UK retailer is taking advantage of the recent change in EU marketing regulations
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Agrexco's Easy Peeler exports in full swing
The produce marketer has said that it expects an increase in exports compared with last year
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ArticleCorporate report | Valfrutta Fresco
A new brand brings together some of the Italy's top Fresh produce industry names to promote the country's fruit and vegetables
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ArticleFreshfel reiterates School Fruit Scheme backing
The group has backed the move to provide free fruit and vegetables to schools, but wants an increase on the proposed €156m budget
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ArticleCítricos Valencianos signs deal with Auchan
Cítricos Valencianos has unveiled a major citrus marketing deal with Auchan, which it said would boost the PGI group’s presence across Spain
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Produce snack programme launches in New York
A new nationwide campaign encouraging schoolchildren to eat more fruit and vegetables has kicked off
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ArticleOrganic campaign in full swing for Agrexco
the Israeli group is continuing its push to increase its organic presence in Europe
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Produced in Kent makes Christmas focus
Local food initiative Produced in Kent is targeting families in the Garden of England to encourage them to buy from within the county as they watch the pennies this Christmas.
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ArticleBruni: "This is a joke for consumers"
Leading Italian industry figure Paolo Bruni has been highly critical of the European Commission's plan to deregulate EU marketing standards for a number of fruits and vegetables
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ArticleEC gives backing to organic farming
A campaign to encourage the consumption of organic food in Europe has been launched by the European Commission
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Belgian auction pushes for seasonality
The auction of Mechlin has thrown its weight behind seasonal and local vegetable consumption this winter
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ArticlePrince de Bretagne hits the water
The French vegetable marketer has revealed that it will continue its partnership with sailor Hervé Cléris in 2009
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Club created to back Rubens apple variety
The introduction of the variety to the international apple market will be carefully managed by a range of companies
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ArticleCie Fruitière teams up with Unicef
In an effort to improve the living conditions of Senegalese children, Compagnie Fruitière has signed an agreement with Unicef France