All Marketing articles – Page 399
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ArticleChile kicks off bumper avo deal
After two difficult seasons, Chile expects to ship a solid crop of avocados this year, with record volume earmarked for the US market
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ArticlePBH partners with Strawberry Shortcake
The Produce for Better Health Foundation has teamed up with American Greetings Corporation to promote fruit consumption with the help of childhood icon Strawberry Shortcake
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Article
Finnish couple land Cabasc prize
A couple from Finland have become the lucky winners of the marketing operation organised recently by Spanish co-operative Cabasc for its European retailer clients.
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ArticleMastronardi backs record-breaker
A teenage sailor, the youngest person to sail around the world, was supported on his journey by the fresh produce group
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ArticleJuventus stars follow soft fruit path
Amauri Carvalho de Oliveira and Hasan Salihamidžic formally open the Sant'Orsola cooperative's 2009 season
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ArticleHortiberia joins Proexport
Spanish export association Grupo Hortiberia has joined Murcia fresh produce export association Proexport
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ArticleRSA to support US soccer tournament
South African summer citrus will be supplied exclusively at the US Youth Soccer National Championships this month
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ArticleCabasc runs prize draw in aubergine packs
A Finish couple has drawn a winning ticket to Andalusia in a promotional competition run by Almeria-based vegetable cooperative Cabasc
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ArticleKent cherry guide launched
Produced in Kent launched its new Cherry Ripe guide aimed at promoting the stonefruit and bringing it to the forefront of consumers’ minds at Park Farm Community Cherry Orchard in Lynsted, near Swale.
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CommentFyffes brand marks 80th anniversary
World’s oldest fresh produce label set a notable benchmark for the marketing of fruit and vegetables in Europe and worldwide
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Article
Bellaverde set for UK growth
A new sweet-tasting broccoli variety is to hit supermarket shelves this month, backed by a celebrity PR campaign
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ArticleZespri to build on Malaysia gains
The New Zealand-based kiwifruit marketer is looking at growth in its largest southeast Asian market
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ArticleMajor new ethics mark proposed
Major retailers and suppliers are considering a new international sustainability mark which could potentially encompass various certifications and swing the emphasis on accreditation up the supply chain.
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ArticleAldi to roll out TV campaign
The discount retailer is set to air weekly advertisements on Australia's commercial free-to-air channels
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ArticleApofruit launches Solarelli summer promo
New advertising campaign due to start next week in order to promote range's summer products, including peaches and nectarines
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ArticleNew marketing campaign for Mexican avos
The industry will introduce its fall/winter campaign in Dallas, Houston, San Antonio and Chicago
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ArticleChile launches Navel orange campaign
A series of media-based activities will build consumer awareness across the US about the availability of another Chilean citrus fruit
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ArticleNaturipe unveils retail competition
The berry giant is encouraging retailers to support National Blueberry Month this July
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ArticleSomerset shop in awards hunt
A diverse farm shop and visitor centre in Somerset has reached the final of this year’s Farmers Weekly Awards.
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Article
US grape industry tightens UK focus
The California Table Grape Commission is set to ramp up its UK focus as it works to boost consumption of the state’s 2009 table grape crop and prolong its marketing campaign.