All Marketing articles – Page 399
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ArticleFPC attacks seasonal campaign
The UK-based Fresh Produce Consortium has hit out at the British government’s new "restrictive" Eat Seasonably fruit and vegetable initiative
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ArticleZespri boosts Philippine marketing
Zespri has focused its marketing budget on maintaining kiwifruit sales growth in the Philippines
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Article
Scottish Food Fortnight revamped
Scotland’s biggest gastronomic celebration has been relaunched as Scottish Food & Drink Fortnight to reflect the value and importance of Scotland’s thriving drinks sector.
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ArticleBRC launches retail health report
The British Retail Consortium has released an overview of what UK retailers are doing to aid the fight against obesity
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ArticleWatermelon board launches blog
The regularly updated online web log is designed to reinvigorate watermelon consumption across the US
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ArticleInterfel sets peeling challenge
Interfel and the French Peeling Federation have come together to organise a peeling championship for this year’s Fraîch’Attitude
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ArticleChiquita launches smoothie promotion
The group's all-natural fruit smoothie range is offering consumers the chance to win a holiday to Jamaica
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ArticleItaly prepares new stonefruit campaign
PGI-certified peaches and nectarines from Romagna set to feature prominently in series of summer marketing initiatives
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ArticleWake up and smell the bananas
Opportunities can be maximised in the Asian market by using different marketing schemes, as shown by Japan's morning banana diet craze
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ArticleUS watermelons to hit Japan
Following market access, US watermelons are set for a promotion in Japanese stores this August
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ArticleInnovation gong for Love Food Hate Waste
The Love Food Hate Waste (LFHW) research project landed the coveted Stubbins Innovation of the Year award at Thursday’s Re:fresh ceremony.
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ArticleMarketing Campaign award for Foods from Spain
The Re:fresh Pr3 Marketing Campaign of the Year award went to Foods from Spain for its integrated marketing campaign for Spanish fresh produce, worth more than £300,000 in coverage.
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ArticleFoods from Spain wins 5 A DAY award
Foods from Spain has scooped the Re:fresh 5 A DAY Supporter of the Year award for its commitment to healthy eating and promotional efforts in consumer and trade advertising carried out in the UK.
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Article‘Eat Seasonably’ campaign launches in UK
Campaign aims to encourage British consumers to choose UK-produced fruit and vegetables over imports when in season
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ArticleLucy Wiggins named Re:fresh Young Person
Herbfresh sales and procurement specialist Lucy Wiggins championed in the battle of youth to scoop the MorePeople Young Person of the Year award at the Re:fresh ceremony last night.
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ArticleCo-op tastes tomato success
Customers at The Co-operative were treated to tasting sessions across the country last week in celebration of British Tomato Week.
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ArticleSummer hails mango promotions
The US is gearing up for greater mango marketing activities during the peak summer supply months
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ArticleLifetime Achievement accolade for Alick Glass
Alick Glass, founder of Glass Associates Limited and industry representative, was recognised for outstanding services to the fresh produce sector when he won the Florette Lifetime Achievement Award at Re:fresh on Thursday.
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ArticleFlandria woks out in Belgium
Flandria has recommenced its wok demonstrations in Belgium in order to highlight the quality of the Belgian label
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ArticleBharti and Del Monte launch food range
The groups have formed a joint venture to market a range of Del Monte Pacific products on the Indian market