All Marketing articles – Page 397
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ArticlePBH joins Dole Fruit Bowl challenge
The foundation is one of five non-profit organisations that could benefit from Dole's Bowl-A-Day Challenge
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ArticleNZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer
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ArticleTesco doubles its clubcard offer
Supermarket giant Tesco has said loyalty, rather than more price cuts, will keep its customers coming back as it doubled its Clubcard points today.
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New export focus for Tasmania
Tasmanian horticulture exports have been brought into new focus by the Australian state’s government
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ArticleSlam dunk for Jaffa event
A Tesco car park in South London netted plenty of attention last week as it played host to a British Basketball event sponsored by Jaffa.
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ArticleExosect shortlisted for Agrow Awards
Intelligent pest management supplier Exosect’s Exosex SPTab solution has been selected as a finalist in the ‘Best Innovation in Non-Crop’ category in the Agrow Awards.
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ArticleChilean blues target North America
A new committee has been formed to drive greater sales and support existing markets for Chilean blueberries
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ArticleMexico launches Canadian avo drive
Some 20,000 avocados will be distributed during a Mexican Independence Day fiesta promotion in Ontario on 16 September
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ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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ArticleGreenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
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ArticleYorkshire initiative offers cash
Appetizing Innovation is offering food and drink business funding in the Yorkshire region following a chronic “lack of long-term investment”.
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Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
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ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
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ArticleCA and Coles in citrus drive
Citrus Australia is teaming with Coles to promote this season's citrus offering in the country
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ArticleItalian apples adopt one brand outside EU
From, which brings together five leading Italian apple exporters, will sell fruit to non-European markets under a single label
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ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign
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Weis Markets launches produce campaign
The 'Local and Proud of it' project is aimed at highlighting the commitment to locally-grown fresh produce
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ArticleJapan target of Mexican avocado push
Mexico will undertake a widespread avocado promotional campaign in Japan later this year to boost consumer interest
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NFU triumph at trade awards
The National Farmers’ Union (NFU) enjoyed a night of success at the prestigious CBI Trade Association Best Practice Awards last week.
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ArticleTop model poses with Albion
UK number-one glamour model Kelly Bell has been drafted in to promote Albion strawberries and mark their increased popularity with consumers, retailers and growers.