All Marketing articles – Page 420
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Article
Spanish hit campaign trail
Foods From Spain is launching its second National Primary Schools Competition this month, as one of the generic elements of its 2008 promotional campaign for Spanish fruit and vegetables.
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ArticleAlan Firmin Ltd wins top prize
Kent grower Alan Firmin Ltd, whose fruit is marketed by Norman Collett Ltd, won the first place prize for the quality of its stored Cox apples at the East Malling Research Association’s (EMRA) Top Fruit Storage Members’ Day, in association with the Marden Fruit Show Society (MFSS).
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ArticleUK leads Fairtrade sales pack
Per head spend on Fairtrade products in the UK outstrips that of the rest of Europe, the US, Australia and New Zealand and Japan.
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Article5 A DAY results encourage
The eighth annual Consumer Attitudes to Food survey published this week by the Food Standards Agency has found awareness of 5 A DAY is highest in the south-east of England than in any other part of the country, while Northern Ireland lags furthest behind on 5 A DAY intake.
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ArticlePoole: get behind promotional messages
A lack of industry commitment is limiting the impact of abundant healthy-eating messages on fresh produce sales, according to one trade marketing man.
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ArticleJaffa hands over keys to Spanish villa
The keys to a brand new Polaris World holiday home have been handed to a Tesco shopper in Sandhurst, who won the Jaffa Win a Spanish Villa competition.
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Article
Healthy kids learn how to get A-Life
In the Journal’s monthly series charting the progress of the government’s 5 A DAY initiative, healthy eating campaign A-Life and Merseyside firm Taylor Produce are awarded the usage of the campaign logo.
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ArticleAction needed against childhood obesity
Warning bells for childhood obesity were sounded at an update of the Fruitness - enjoy it! campaign at Fruit Logistica last week.
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ArticleJaffa aims to drive sales
Jaffa has announced its promotional package to support the renowned citrus brand throughout 2008.
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ArticleYorkshire eats the blues
The Chilean Fresh Fruit Association’s (CFFA) UK blueberry promotion has hit the streets of Yorkshire, with a three-week whistle-stop tour of nine of the county’s city centre shopping districts.
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ArticleYoung Brits do not know traditional breakfasts
Young Brits have lost touch with traditional foods and basic culinary skills needed every day, such as preparing breakfast, a new survey has found.
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ArticleMr Fruitness powers on with kiwifruit
The third phase of in-store promotions for the Fruitness - enjoy it! campaign is now underway in the UK, Austria, Germany, Poland and Sweden, with the focus on kiwifruit.
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ArticleHalf eat fewer than 5 A DAY
A survey into UK nutrition and eating habits released today reveals that over half the nation - 55 per cent - is still only consuming three portions or fewer of fruit and veg a day.
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ArticleTentation apples to tempt French
France’s apple category has been buoyed by the first arrivals of Tentation-branded fruit on to supermarket shelves this week.
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ArticleSainsbury's cuts shoppers' bills in half
Sainsbury's latest initiative to save the planet will see it print on both sides of its till receipts.
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Article
What's on the award board, Ford?
Car manufacturer Ford has racked up an impressive range of awards in 2007 for its commercial vehicles.
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Article
Eat in Colour signs new names
Three major new sponsors have signed up to support the Eat in Colour (EiC) campaign to raise fresh produce consumption in the UK.