All Marketing articles – Page 420
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ArticleCanary Islands drive product origin
With a number of Spanish consumers still buying Central American bananas, the Canary Islands pulled out all the stops to raise awareness about the fruit’s country of origin, according to Laura Agullo of agr! agro
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ArticleAsda ads display cost-cutting
Asda announced it is unveiling a new TV advertising campaign that will show shoppers how it is able to continually lower prices in its stores.
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ArticleFollow the happiness curve
Companies should consider the buying power of the older generation when planning the next promotional campaign
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ArticleNew marketing push for Dutch trade
Holland Produce Promotion to unveil a number of new campaigns during its first ever Fruit & Vegetable Promo Day
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ArticleOrigin Oman keeps it local
In an attempt to stimulate the economy, Oman has launched a new campaign highlighting the benefits of buying locally
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ArticleChilean blueberries return to UK
Chilean growers and exporters are set to mount their third year of blueberry promotion in the UK.
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Seed breeders nominated for Logistica award
International vegetable seed breeder Enza Zaden has been nominated for the much-desired Fruit Logistica Innovation Award for the second successive year.
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ArticleFruit Logistica Innovation nominees revealed
The ten nominations for this year’s Fruit Logistica Innovation Award (FLIA) 2009 have been made by the jury.
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ArticleChile unveils biggest-ever stand
The Chilean fresh fruit industry claims to have raised the bar in terms of size, functionality and design with its biggest-ever pavilion at Fruit Logistica 2009
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ArticleChilean blueberry campaign expands
The Chilean Fresh Fruit Association is to expand its blueberry marketing campaign to Germany, Austria and Italy for the first time
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ArticleCalavo reveals record results
Fourth-quarter net income jumps 235 per cent with revenue up 10 per cent compared with the previous year
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ArticlePlum campaign could open doors for SA
A joint government-industry promotional campaign for South African plums and tourism is set to kick off in January
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Brand Dossier | Pink Lady
One of the apple sector's leading names, Pink Lady is poised to break into the top ten leading fresh produce brands within the next three years
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ArticleCalifornia Giant adopts value focus
As US consumers face an uncertain economy, the berry giant is positioning its fruit as an essential health item with value for money
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ArticleNew portal for Chilean info
The news site is designed to help Chilean industry members to make informed decisions and assist in the daily management of their business
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ArticleNMB readies for busy 2009
The National Mango Board has chosen new officers for the year ahead as well as approved budgets and marketing programs
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ArticleCítricos Valencianos rolls out campaign
Spanish citrus PGI organisation Cítricos Valencianos has begun a promotional campaign in supermarkets throughout Europe
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Fruit and veg can prevent breast cancer recurrence
Breast cancer survivors who consume fresh fruit and vegetables can cut their chances of a tumour relapse by up to a third, a study revealed.
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Food chief recognised in New Year's Honours
Professor Colin Dennis, Director-General of Campden BRI, has been awarded a CBE in the New Year's Honours list, for services to the agri-food industry.
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ArticleItalian minister "misguided" says trade
Leading fresh produce association Fruit Imprese expresses dismay at Luca Zaia's calls for a boycott on pineapples