All Marketing articles – Page 420
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ArticleBrazil unveils melon marketing drive
The promotional campaign is set to take place in Poland and Russia, where Brazil says it aims to boost its market presence
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ArticleCreno caters for the kids
In an effort to encourage children to eat healthier snacks, Creno is targeting “back to school” kids with its reusable fruit boxes
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ArticleParents can lead kids down produce path
Parents who want their children to eat fruits and vegetables should practice what they preach, a new US study suggests.
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ArticleZespri reports kiwifruit sales surge
The New Zealand-based kiwifruit marketer has announced a hefty increase in volumes sold up until mid-August
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ArticleBar-B-Girls pray for sunshine
The Eat in Colour (EiC) team is hoping for some good weather this weekend to boost its latest occasion-led news story: Bar-B-Girls.
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ArticleCapespan Gold expands supply base
Select volumes of Brazilian table grapes will carry Capespan’s premium export label for the first time this year
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Japanese study: produce reduces cancer risk
New Japanese research concludes that men with a diet rich in fruit and vegetables are less likely to develop a type of cancer of the esophagus.
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Food key to cultural awareness
Top UK companies believe food holds key to greater cultural awareness.
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ArticleHas the Flandria label been overused?
Research into the consumer perception of quality labels has found that the Flandria label is considered relatively standard
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UK announces consumption plan
Country’s government to fund promotion of fruit and vegetables in convenience stores in poorest regions
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Sun World runs grape expo
Sun World has staged its second Table Grape Producer Expo in California
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Broccoli could benefit diabetes sufferers
A study has revealed that eating broccoli and other brassicas could reduce damage to blood vessels
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AUSTRALIAfresh gets new look
The produce industry website promoting Australian fruits, vegetables, dried fruit and tree nuts has been given a new look
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ArticleDole targets the family with new Disney deal
Dole Europe’s new partnership with Disneyland Paris offers an opportunity to increase brand awareness among families
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Intercitrus in danger
Spanish citrus supply chain and promotional body Intercitrus is in danger of disappearing, as producer representatives reject a proposed budget and call for an overhaul of the organisation.
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Kirikou fronts French banana campiagn
Compagnie Fruitière has chosen a little cartoon character not only to front a new banana brand launching this month but also to reflect its core values as a company
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ArticleCosta Rica trade mission a success
The week-long trip across Europe is estimated to have generated business in the region of US$1m
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Coopenoix receives makeover
French nut cooperative launches new brand, logo and packaging as it looks to shore up its position as France’s numéro un
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ArticleMexico calls for umbrella lime brand
The industry hopes a national stamp for limes will help to boost standards and market access
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ArticleBuché2 becomes Campéol
The name change from Buché2 to Campéol is just one step in the company's quest for international success