All Marketing articles – Page 421
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ArticleRoyal launches new brands
Fresh Royal has used the setting of Fruit Attraction to launch new brands for its pluot and blueberry production
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ArticleBrand Dossier | Pink Lady
The future of the Pink Lady brand depends on the introduction of new strains of Cripps Pink under tighter marketing controls
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Article
Produce World hits top 250
Produce World has been named in the annual Top Track 250 league table for the first time as it pursues its vision is to be the “best and most respected fresh produce supplier in Europe”.
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ArticleEnza Zaden extends Chinese reach
Dutch Seed specialist has formed a joint venture and established a research and development station in the country
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ArticleUK push for Spanish persimon
UK retailers are taking more of an interest in the Spanish-grown exotic fruit, with in-store tastings planned to boost consumer awareness
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ArticleZespri 'on track' as new season begins
With pricing for early varieties said to be low, Zespri plans to roll out a major promotional campaign in European schools
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ArticleBioBenessere makes Florida appearance
The promotion of the European organic trade continued last week in Miami with a seminar on the use of organic products in the Mediterranean diet
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ArticlePBH exits US promotion board discussion
The establishment of a national fruit and vegetable research and promotion board is now in the hands of US produce trade leaders
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Article
Chilli experts land Slow Food gong
Local chilli experts Joanna and Shawn Plumb, who run Edible Ornamentals, Bedfordshire’s pick-your-own nursery at Chawston, have been awarded a bursary by Slow Food.
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ArticleFPC praises standard implementation
The UK's fresh produce trade association has highlighted the success of the introduction of new marketing standards for fresh produce
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ArticleDole launches new competition
For the Blu-ray and DVD release of Disney Pixar animation “Up”, Dole and Exofarm are launching a competition offering various prizes
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ArticlePristine grape release for Mack in UK
Mack Multiples is the first to introduce the new large, crunchy Pristine table grape variety to the UK fresh produce market
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ArticleNew UK website for The Greenery
Dutch produce giant launches dedicated website for UK market in conjunction with marketing and PR agency Smye Holland
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ArticleFruitmasters secures new berry varieties
Partnership with UK-based Hargreaves Plants set to grant Dutch company exclusive access to new soft fruit cultivars
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ArticleFreshfel hits out at marketing standards
European trade body Freshfel has once again hit out at European Commission legislation on marketing standards in produce, as it questions the move’s effectiveness.
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ArticleRijk Zwaan heads Hillenraad 100
De Lier-based vegetable breeder Rijk Zwaan has become the new leader in the Hillenraad 100, the list that states the 100 most prominent companies in Dutch greenhouse horticulture.
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ArticleApple competition strikes gold
Italian consortium VOG’s recent Golden Apple Tree promotion paid dividends not only for shoppers but also vendors
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ArticleKroger rolls out traceable salads
The retailer's new line of fresh salads includes HarvestMark traceability technology as part of the 'Quality You Can Trace' programme
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ArticleVelasco awarded Spanish honour
The King of Spain has awarded the Cruz de la Orden de Isabel La Católica to Michael Velasco, following a proposal by the Spanish minister for foreign affairs and co-operation.
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ArticleCameo variety named Tastiest Apple
US-bred variety, which is now grown extensively in England, wins Tastiest Apple prize at UK trade fair