All Marketing articles – Page 424
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ArticleSafe Sinaloa tomato campaign launched
Exporters from the Mexican state hope a new US campaign will help recover market share lost in the Salmonella crisis
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ArticleSainsbury's frightened off Halloween range
UK supermarket chain abandons plans for range of mis-shapen vegetables after discovering individual staff members could be prosecuted under EU law
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ArticleSouth America pioneers UK blues drive
For the first time ever, Chile, Argentina and Uruguay will join forces to promote blueberries on the UK market under the Blueberries from the South banner
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ArticleApple and Pear Australia creates IP division
The body will look to assist international agencies and growers in the development of plant commercialisation
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ArticleSoccer to drive Chilean avocado sales in US
The Chilean Avocado Importers Association in the US has linked up with the American Youth Soccer Association to promote the fruit through youth soccer
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ArticleChile plans big for Fruit Logistica
As the trade fair’s official country partner, Chilean growers and exporters see this year’s event as the ideal opportunity for self-promotion
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ArticleEuropean produce at Fresh Summit 2008
The EU-funded European Flavours roadshow is set to feature prominently at this year’s PMA Fresh Summit 2008 in Orlando, Florida
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ArticleNew fresh produce association launches
Murcia was the stage this week for the inauguration of southern Spain’s newest fruit and vegetable association, Ibérica Hortofrutícola
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Australian citrus looks to growth
The Australian citrus industry is looking towards big demand growth in future from both domestic and export avenues
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ArticleApofruit unveils new seasonal brand
Solarelli will be used to market a broad range of high-quality, seasonal Italian fruit and vegetables
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ArticleNew logo for French produce
French minister of agriculture and fisheries reveals new logo for French food and drink products
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Pink Lady reveals new logo
The French apple brand has given its heart-shaped logo a makeover, as Pink Lady unveils its new communication campaign
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Spanish persimmons target UK
Spanish persimmon growers have their sights set on the relatively untapped UK market this season
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Yog freezes for the future
Three months ago, I set up Yog, frozen yogurt - a new concept for the UK market. Yog makes and sells 100 per cent fat-free
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Government funds for Californian kiwifruit
Californian kiwifruit growers are set to receive twice as much government funding as last year to boost export marketing
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ArticleVI.P launches new amélie brand
New trademark set to adorn class two apples produced by the company in Italy's Val Venosta region
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ArticleAll Day Long campaign underway
In Belgium, a brand-new campaign has been launched to encourage consumers to up their intake of fruit and vegetables
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Blueberries beat off antioxidant competition
A new study in the US has concluded that wild blueberries display higher levels of antioxidant activity than many other fruits
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The Vendée continues health campaign
The French department in the Pays-de-la-Loire region has signed a charter vowing to continue its fresh produce drive
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ArticleBrand Dossier | Flandria
Through associations with events such as Customer Day in Belgium and initiatives like Start to Run, the brand is becoming synonymous with healthy eating