All Marketing articles – Page 425
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ArticleApple sale bags charity bucks
The sale of a unique russeted apple at an auction has raised NZ$1,000 for a child poverty charity
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ArticleHealth connection crucial for produce
A new study in the US has found that there are still opportunities for the fresh produce industry to promote the health aspects of fruit and vegetables
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ArticleLe Crunch campaign underway
The UK marketing campaign for French apples was kicked off by Le Crunch at the start of September, with a focus on the main UK retailers
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British Food Fortnight approaches
The industry is bracing itself for British Food Fortnight - one of the biggest celebrations of food produced on these shores in the calendar.
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ArticleItalian produce on display in Russia
A number of key companies from the Italian fresh produce industry will be on show at World Food Moscow this week
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ArticleFreshfel reiterates produce benefits
With the threat of influenza rising, the association has highlighted the advantages of a diet including fresh fruit and vegetables
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ArticleScottish waste 1bn 5 A DAY portions
Scotland throws away 1 billion portions of fresh fruit and vegetables a year that could count towards the nation’s 5 A DAY.
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ArticleChiquita promotes fresh fruit snacks
A campaign targeting children in the US will push healthy fruit snacks and salads
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RSA growers unveil promotion campaign
Following this year's plum campaign, a new marketing drive is to be launched incorporating topfruit and table grapes
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ArticleSouth Africa launches three-way campaign
The South African fruit industry has launched a major campaign to support sales of stonefruit, top fruit and grapes in the UK.
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ArticleGrease is the word for Pink Lady
The apple brand has agreed a deal with London-based musical theatre production Grease to raise awareness of the fruit
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ArticlePink Lady goes Grease lightning
Pink Lady has added to its continued marketing efforts with some summer lovin’ in the form of a high profile link-up with West End musical Grease.
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ArticleChile outlines US blueberry push
The country's newly formed blueberry committee has outlined its promotional plans for the North American winter export campaign
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EU promotion funding made available
The Fresh Produce Consortium (FPC) has announced applications are invited for EU part-funding from trade associations for promotional activities for fresh fruit and vegetables.
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ArticlePHB launches healthy eating blog
The organisation has opened an online forum to encourage working mothers to discuss maintaining their families' healthy lifestyles
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ArticleHass in gear for advertising campaign
This year’s promotional push for Chilean Hass avocados is set to feature the UK’s first Avocado Week, which takes place on 19-25 October
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ArticleEdible Ornamentals reaches final
Edible Ornamentals has been voted as regional finalists in the Local Food Heroes competition staged by Good Food cookery show Market Kitchen.
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ArticleRecord entries for Yorkshire awards
The fifth annual deliciouslyorkshire Awards organised by the Regional Food Group for Yorkshire and Humber has attracted a record number of entries - more than 268 in total, and will this year feature a Fresh Produce Award sponsored by Stockbridge Technology Centre.
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ArticleAldi launches Super 6 campaign
Aldi has launched an autumn fruit and veg advertising campaign under the tagline September Super 6 offering produce for 49p.
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Mexico projects avocado export growth
APEAM is stepping up marketing activities in Dallas, Houston and San Antonio in order to move the anticipated increase in volume this season