All Marketing articles – Page 47
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NewsSpain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
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NewsWest Pak adds PLU sticker to Avocados from Mexico
The new PLU is available now through summer for bulk fruit and bagged brands that offer Mexican avocados
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VideoFPI 2023: India’s future in focus
India is one of the world’s most exciting emerging markets for the global fresh produce business. It boasts huge potential, but significant challenges. An expert panel discusses the market’s evolution.
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VideoFresh Produce India kicks off
Opening session sees Reliance Retail’s Saurabh Raina and WayCool Foods’ Karthik Jayaraman discuss future of fast-developing Indian market
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AdvertorialIn&Out sees new challenges for EU fruit and veg sector at Macfrut 2023
Apo Conerpo’s EU co-funded campaign comes to the fore at the Rimini event and launches Shake&Go, a new consumer competition to win 100 portable smoothie makers
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NewsLimoneira launches ‘Catch the Citrus Wave’
Summer-inspired campaign promotes lemons, limes, oranges and mandarins
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NewsAnecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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NewsAbel & Cole celebrates ‘a life of inconvenience’
Online grocer highlights the harder path to socially conscious food shopping in new disruptive campaign
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CommentBuilding brands with legacy in mind
Soto Group co-founder and creative director Matthew Crouch discusses the finer points of building long-lasting brands
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NewsExpectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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NewsDole China welcomes first Philippine durians
Official launch ceremony held at Shanghai Huizhan Wholesale Market for first batch of Dole Golden Puyat
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NewsCoca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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NewsNew campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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NewsDel Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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NewsDole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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NewsAsiafruit April out now
India edition provides in-depth focus on the country’s fresh fruit market in the lead up to Fresh Produce India, plus, Fresh Focus South African Apples & Pears 2023
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NewsAll aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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NewsRockit on track for record crop
Miniature apple brand expects strong New Zealand crop despite the impact of Cyclone Gabrielle
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NewsJoya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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NewsBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why