All Marketing articles – Page 47
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NewsZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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NewsVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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NewsVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe
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NewsDespar Italia blood orange sales aid cancer research
For the fourth consecutive year, the Italian retail operator has donated proceeds from its citrus sales in support of AIRC’s continued efforts to tackle the disease
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NewsFrench apples go on promotional roadshow in Thailand
French association Interfel has been promoting the country’s apples across Asia this season, including a campaign in major cities in Thailand, a key market for French exporters
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NewsGrape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
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NewsWoolworths cuts produce prices in autumn promotion
Prices Dropped programme delivers temporary discounts on hundreds of products including fresh fruit and vegetables
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NewsTV chef to launch Shepard avocado season
Australian Avocados partners with Luke Hines to launch Shepard avocado season
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NewsWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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PodcastsFruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name
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NewsThe Fruitist secures sponsorship deal with DC United
Premium soft fruit marketer named sleeve sponsor and official snack supplier to Major League Soccer team
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NewsAsia Fruit Logistica hosts Jakarta Business Meet-Up
Asia Fruit Logistica’s new roadshow of Asia Business Meet-Ups kicks off in the Indonesian capital on 27 February
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NewsBloss apple offers consumers and growers “something special”
European production of new club variety set to reach 20,000 tonnnes by 2030, according to brand owner Fresh Forward
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NewsSweetCott mandarin makes first appearance in Berlin
Morocco’s Les Domaines Agricoles launched the new SweetCott mandarin variety at Fruit Logistica, describing it as a revolution for the category due to its sweet, juicy taste, late availability and long shelf-life
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NewsConsumers and retailers need guidance in tomato category
A lack of consumer knowledge about tomato varieties and their different uses, and an absence of in-store assistance, leave many shoppers overwhelmed and likely to reach for the cheapest option, warns RedStar’s Martijn van Keulen
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NewsCalifornia Table Grape industry focuses on competitiveness
CTGC incoming president Ian LeMay has provided recommendations focused on enhancing competitiveness in the US marketplace and overseas
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NewsZespri preparing return to strong growth in kiwifruit supply in 2024
Kiwifruit marketer expects to ship 193m trays of New Zealand-grown kiwifruit thanks to improved growing conditions
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NewsApple marketing in 2024? It’s complicated…
With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years
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NewsEntries open for MOYA 2024
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2024 as part of the Horticulture Awards for Excellence
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CommentComment: Global stardom awaits for apple brand Cosmic Crisp
In less than a decade, the world’s only variety to be named by consumers has rocketed into the US apple market’s top ten. Now, the brand looks set to continue its stratospheric rise in Europe