All Marketing articles – Page 50
-
NewsDel Monte expands Broccolini reach
Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
-
NewsBerryQuest International sets scene for future of Australian berry industry
Over 500 delegates come together in Tasmania for Berries Australia event
-
CommentWhat can challenger brands teach the fresh produce industry?
Harvey Choat, MD of comms agency Nexus, explores what fresh produce brands can learn from the best ‘challenger brands’ in food and drink?
-
NewsREO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
-
NewsAnother bumper crop expected for Washington apples
Despite initial forecasts, mid-season packouts have 2024/25 crop at 134.6mn cartons – just under 2023/24’s second largest in history which had growers barely breaking even
-
NewsKiwi Crunch sees boost in Piqa crop
Production set to increase 26 per cent this season based on harvest to date
-
NewsStellar line-up for Fresh Produce India
India’s premier business event is back in Mumbai on 3-4 April with an exciting line-up of top speakers, unique experiences and first-rate networking opportunities
-
NewsMontague Farms calls consumers to SweeTango crunch
More than 220 tonnes of the Honeycrisp and Zestar cross will hit Australian shelves in 2025
-
NewsNorth Carolina dedicates month to sweet potatoes
Governor Josh Stein proclaims February ’North Carolina Sweetpotato Month’ in recognition of the product’s significance to the state
-
NewsDulcis wins the Taste of the Year award
Italian organic kiwifruit is awarded the prestigious quality seal in Spain and Portugal
-
NewsWelgemeen Boerdery claims top honour at Ceres Fruit Growers’ Awards
Small innovations make all the difference according to owner, the Hanekom family from the Witzenberg
-
NewsT&G and WinCommerce partner to grow Envy apple sales across Vietnam
Following the signing of a new MoU, WinCommerce has agreed to increase ranging and promotions to increase sales of Envy by 50 per cent
-
FeaturesFruitnet Tomato Congress looks ahead to 2030
Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
-
NewsIFPA urges US congress to tackle agriculture issues
Association says that labour, regulatory and economic crises are threatening the future of US fresh produce
-
NewsHAB unveils its 2025 Nutrition Marketing Plan
Campaign will target health professionals and general and Hispanic consumers
-
NewsZespri increases household penetration surpassing 100mn households for the first time
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing
-
AnalysisFruit Logistica: New fruits and vegetables by design – part 2
The second of a two-part session on the Fresh Produce Forum stage looked at what must be done to match the expectations of retailers, consumers and policymakers
-
NewsMichael Simonetta to retire from Perfection Fresh
Rod Quin appointed as successor and will assume the chief executive role on 1 July 2025
-
NewsCosmic Crisp freshens up online presence
Apple brand’s new-look website offers ”an engaging, interactive and personalised experience”
-
NewsIceland maintains Keelings partnership but drops name from produce label
Fruit and veg will no longer be sold under the Keelings, Love to Grow trademark, retailer tells The Grocer