All Marketing articles – Page 49
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NewsGolden Kings potato campaign aims to challenge consumer habits
Initiative sets out to educate consumers on newer varieties
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VideoVideo: Vog homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
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NewsMajority of Gen Z in UK ‘missing daily fruit and veg target’
New research from Picadeli reveals that 86 per cent of adults aged 18-29 are failing to reach the World Health Organisation’s recommended daily fresh produce intake
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NewsZespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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NewsFresh Direct and City Harvest celebrate one million meals
The major milestone was announced during Food Waste Week, which is taking place on 17-23 March in the UK
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NewsBerryWorld strawberries win gold at New Zealand’s Outstanding Food Producers Awards
Now in he running for the Category Champion Award to be announced in April
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NewsNew association aims to grow Ukraine’s blueberry exports
Companies representing around 20 per cent of country’s production have formed a new organisation to develop the industry’s commercial interests
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NewsDole Nordic backs Push Report
Swedish initiative works towards a healthy life for all through food
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NewsStrong start for T&G’s 2025 Jazz apple harvest
First export shipments due to depart Napier Port for Japan, the UK, France and Italy mid-March
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NewsFresón de Palos signs up Marvel superheroes
Iconic characters are the stars of the Spanish cooperative’s new campaign
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NewsEntries open for MOYA 2025
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2025 as part of the Horticulture Awards for Excellence
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NewsHeartland Fruit wins Foodstuffs South Island Fresh Partnership Award
Award honours 20-year relationship supplying daily Luv’ya apples
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NewsMexican avocado season showing signs of an early finish
Lower than expected volumes have growers “reaching ahead” to supply additional fruit
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FeaturesBerry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
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NewsRockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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NewsSummerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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NewsInterfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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NewsEat Them to Defeat Them returns to UK primary schools
This year’s campaign has been designed for greater flexibility
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NewsBelgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
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NewsConsumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker