All Marketing articles – Page 46
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NewsAldi backs British strawberry growers
Retailer says it is cutting the price of its homegrown strawberries to encourage shoppers to buy British
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NewsLast day for Fresh Produce Vietnam discount
Join top names in the business in Ho Chi Minh City on 13-14 May for Fruitnet’s brand-new event on the booming Vietnam market
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NewsVip expands apple marketing drive with ham and cheese pairings
Second Applepairing campaign brings Val Venosta apples together with premium Italian deli products in retail stores
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NewsDel Monte Europe launches Honeyglow bananas
The banana will be available in limited quantities starting late April across major European countries
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NewsJoybee Fruits to expand Zespri’s reach in Vietnam
JWM Asia and An Minh form joint venture to become a new distribution partner for Zespri in the Vietnam market
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NewsUK trade bodies call for government action amid cost crisis
The Fresh Produce Consortium has united with the Horticultural Trades Association and British Potato Trade Association, urging the government to help secure the future of the industries in the face of huge challenges
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NewsBelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
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NewsAustralian Bananas launches educational video at Sydney Royal Easter Show
Show activation aims to connect children to the origin of their food in order foster life long healthy habits
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NewsCosta trials laser etching on avocados in Easter promotion
Lovacados avocados will be with etched Easter characters in select Victorian stores
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NewsDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
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NewsCounter-seasonal supply brings Sweet C closer to year-round shelf presence
Innovative marketing has been a hallmark of the South African mandarin brand, which is now supported by counter-seasonal supply
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NewsFresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen
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NewsDole France hits the road with cycling sponsorship
The fresh produce group is joining forces with AVCA ahead of the cycling season
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NewsMontague Farms ready for high quality Ambrosia crop
Around 1,300 tonnes of Ambrosia apples set for Australian shelves in 2025
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NewsFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
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NewsBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
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NewsBollo debuts new corporate video
Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
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NewsAFM puts guacamole centre stage for Cinco de Mayo
New campaign invites consumers to make avocados the star of their celebration
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NewsZespri Europe anticipates another year of growth
Growth of 3.9 per cent is forecast across all varieties, with a focus on selling more fruit earlier in the season
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NewsCandine closes a strong season in Asia
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region