All Marketing articles – Page 52
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NewsFPJ Sustainability Special out now
We spotlight the sector’s latest efforts and innovations to mitigate climate change, from regenerative farming practices to sustainable packaging
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NewsEFC launches Sprizzle apple concept
The varietal manager behind brands including Migo and Kanzi has launched Sprizzle, described as “the optimistic apple”
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NewsNationwide and Coregeo launch new Tenderstem box
Exclusive box comes in two sizes and continues partnership to supply non-retail sectors
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NewsMission Produce launches new marketing campaign
Avocado leader’s campaign will highlight the company’s brand pillars or industry differentiators across the supply chain
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NewsSunkist to showcase new programmes at IFPA
Citrus leader will highlight category insights, and shopper-marketing and merchandising programmes in Anaheim
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AdvertorialMr Avocado introduces new ripening centres
Company builds two new ripening facilities in Chengdu and Beijing, China
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NewsAutumncrisp takes its first steps as a consumer brand
The Food Network New York City Wine and Food Festival is to be the launching pad for the new table grape brand
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NewsAsiafruit October out now
Vietnam edition spotlights one of Asia’s fastest growing markets and provides a wrap-up of Asia Fruit Logistica’s return to Hong Kong
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NewsChiquita goes pink for breast cancer awareness
Chiquita once again joins forces with American Cancer Society for Breast Cancer Awareness Month, displaying pink stickers on its bananas
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NewsCalifornia Prunes get ambassadorial boost
Nutritionist Jo Travers and TV chef Peter Sidwell get behind California Prunes as UK brand ambassadors
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NewsDole launches Wish health initiative
Campaign highlights new Disney movie Wish and will run until the end of March next year
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NewsWest Pak looks 40 Years Forward
Avocado grower and distributor sets its sights on the future as it launches its 40 Years Forward campaign
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NewsPiñata pineapples spring back from shortage
Larger pineapples back on the menu for Australian consumers as Piñata begins Mareeba harvest
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NewsKiKoKa yellow kiwifruit brand debuts at Fruit Attraction
First volumes of KiKoKa-branded yellow-fleshed kiwifruit from the Yellow Kiwi Project will be on sale in Europe from this autumn
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NewsBloom Fresh unveils new corporate identity
IFG and SNFL tie-up outlines bold commitment to transform the world of table grapes and cherries
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NewsVog revamps organic brand and pushes on with promotions
The South Tyrolean company made the most of its appearance at Fruit Attraction this week, as it looks to boost the value of the region’s apple production
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NewsNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition
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NewsAgrovision and Greenvic expand alliance into China
Partnership is designed to enhance service to Chinese retail, e-commerce and wholesale supply channels with a wider product portfolio
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NewsGiumarra expands Lemonade apple programme
Domestic availability of the yellow apple variety will grow thanks to collaboration with Apple King and Rice Fruit Company
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NewsMuch promise as Migo season kicks off
A strong retail campaign is lined up this year with the pear also looking to break ground in new markets