All Marketing articles – Page 52
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NewsAmbrosia back on TV with “Divine for the whole family” campaign
Brand will sponsor some of the most popular programmes on air right now
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PromotionComing soon: Asiafruit’s Fresh Produce India edition
Asiafruit’s first issue of its 30th anniversary year sets the scene for Fresh Produce India 2025 with a spotlight on this fast-developing market
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NewsFrance’s Interfel honours its first president, the late André Potel
André Potel, who was the first president of both Interfel and Aprifel, in addition to serving as director of CTIFL, has “left his mark”, according to Interfel
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NewsOrri Jaffa offers Israel citrus update
The country’s overall citrus yield is set to fall 4.5 per cent this year
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PromotionComing soon: Fresh Focus Berry 2025
Fruitnet’s special annual publication is the perfect platform to promote your brand to the global berry business
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PromotionRegister now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March. Why Attend? ✅ Gain exclusive insights from senior leaders at companies including Driscoll’s, Hortifrut, ...
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NewsFruit symbols: unpacking the cultural significance of gifting fruit
David Smith, China general manager, Bloom Fresh During the Spring Festival, traditions form the heart of the holidays and celebrations. For me, the ritual begins with a drive in our little Toyota Rav4 to Shanghai’s wholesale market. The final days before New Year’s Eve are pure chaos ...
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NewsAusveg backs new outdoor media campaign promoting healthy, affordable vegetables
Campaign spotlights new research showing one extra serve of vegetables a day could save families money, support farmers, and improve health
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NewsAlbert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
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NewsDriscoll’s, Hortifrut, and Rabobank share knowledge at Fruitnet Berry Congress 2025
Several of the world’s leading berry companies will take part in Fruitnet’s event on 13-14 March in Rotterdam
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NewsSuper runner Nick Butter joins innovative broccoli firm SmarterNaturally
Butter will promote GRextra, which claims to have five times more sulforaphane than traditional broccoli
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NewsSuperplum launches distribution centres in Delhi and Bangalore
State-of-the-art facilities feature automated ripening rooms and packing lines as well as integrated low-oxygen chambers to enhance shelf life
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NewsVeg Power expands core team with two new recruits
The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director
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NewsTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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NewsCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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NewsHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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NewsBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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NewsBranston sponsors school farm-to-fork initiative
Potato grower urges primary schools to take part in Grow Your Own Potatoes programme
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NewsFirst crop of QTee pears harvested in Australia
HBMA-owned variety was first planted in Australia in 2020
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NewsIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit