All Marketing articles – Page 51
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NewsPauline Crosby named first-ever ‘Nan from Del Monte’
74-year-old is the new face of canned fruit brand’s 2025 marketing campaign
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NewsDel Monte named SEAL Business Sustainability winner once more
Group recognised for achieving reduction targets for Scope 1 and Scope 2 greenhouse gases seven years ahead of its 2030 goal
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NewsAustralian horticulture production value reaches A$17bn
Annual Horticulture Statistics Handbook shows total production value up 4.3 per cent year-on-year
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NewsIFPA tackles big industry questions in Berlin
Executive Leadership Summit, held in conjunction with Fruit Logistica, saw key challenges and opportunities discussed
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NewsDriscoll’s Sweetest Batch to launch in Germany and Middle East in 2025
Following a successful launch in the US in 2019, Driscoll’s is preparing to introduce its premium soft fruit range in new markets
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PromotionFruitnet Berry Congress: discount delegate rate extended 🍓🫐
One month to go before the world’s leading event for the fresh berry business meets in Rotterdam
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NewsVog emphasises origins as 80th anniversary celebrations begin
The Italian consortium now sells more than half a million tonnes of apples a year to customers in more than 70 countries
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NewsNergi kiwi berry marks 20 years with new-look logo
Two decades ago, the kiwi berry was completely unknown to European consumers, but Nergi’s positioning as a healthy snackable fruit alongside the berry category has aided the brand’s rise to success
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NewsThe Happy Pear backs Veg Power seasonal campaign
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
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NewsMarquis Group toasts to strong 2024 macadamia season
Leading Australian macadamia grower-processor-marketer closes season with strong sales
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NewsCMI Orchards sponsors CrossFit athlete Sarah Barkley
Vice president of marketing Rochelle Bohm says Barkley will fuel her training with “the very best tasting apples, pears, and cherries”
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NewsDriscoll’s flies high in Circana brand rankings
Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings
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NewsCelina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
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NewsPink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
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NewsAMFresh wins Fruit Logistica Innovation Award 2025
Onix triumphs in Berlin, with Croptimus by Fermata Technology landing the FLIA Technology prize
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NewsSambóa offers Chile fresh opportunity as climate warms
Italian-owned apple brand secures partnership agreements with three of Chile’s leading fruit producers
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NewsPeru named as Partner Country for Asia Fruit Logistica
Latin American export nation is the Official Partner Country for 2025 edition of event as Asia Fruit Logistica gears up to launch Peru Meet Up this October
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NewsPink Lady says UK retailers drive record sales
Apple brand says the record-breaking Southern Hemisphere season led to the biggest ever volume sold by British retailers
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NewsGiulia Montanaro joins apple brand Sambòa
Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
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NewsHortgro launches US stonefruit promotion
Plum Possibilities consumer campaign aims to drive demand for plums and encourage shoppers to participate in the sweepstakes