All Marketing articles – Page 44
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NewsAVA berry varieties show way for Angus
Premium berry varieties like AVA Magnum and AVA Monet aim not just for outstanding taste but also improved shelf life, according to Angus Soft Fruits, making them ideal for export to the Gulf and Asia
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NewsFresh Produce Vietnam highlights big potential
While Vietnam has already emerged as a key market for the global fresh produce business, it holds massive untapped potential, heard delegates to Fresh Produce Vietnam
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NewsUK fruit and veg consumption remains flat
New government figures on key health indicators show a third of adults manage to reach their five-a-day fruit and veg target
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NewsZespri’s new marketing campaign brings value message to consumers
Kiwi Brothers return to front Asia-wide promotional push, as marketer attempts to change perceptions of its premium products
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NewsAlmería kicks off 2025 watermelon campaign
The province’s watermelon production is set to increase slightly in 2025
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NewsNutrano Produce successfully trials compostable fruit stickers
Compostable design made in partnership with leading labelling company Sinclair
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NewsBrand building pays off big for Flash Gala
Leading South African apple and pear growers and marketers say they are pleased with the progress of Flash Gala as it passes milestone
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NewsOle Supermarket hosts Piqa Red tasting activations
Activations part of Prevar’s efforts to develop the China market for the newly rebranded red pear
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NewsHort Connections brings industry to Brisbane
Australia and New Zealand’s largest horticulture conference and trade show prepares for another bumper edition with over 4,000 delegates expected
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ArticleFlash Gala exports surpass 1mn cartons
South African apple brand celebrates milestone as demand grows in eastern markets
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NewsHass Avocado Board partners with dieticians on education campaign
HAB releases a series of avocado-centred recipes, highlighting the health benefits of the versatile fruit
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NewsBritish Berry Growers report calls on government and retailers to step up
Detailed report highlights uncertain economic outlook and calls for better support on retail returns, labour, planning permission, and funding
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NewsThai Ministry of Commerce partners with Chinese influencer to sell fruit
Taiyuan Lao Ge previously sold Bt1bn worth of Thai durian in just one day
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NewsSun World debuts Ruby Rush as it ushers in early grape season
The early-season red seedless grape is “proving its value to growers” and is now cultivated in ten countries, with production expanding
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NewsGreenTech announces award nominees
The jury for the GreenTech Innovation & Concept Awards 2025 picks six finalists from 47 submissions
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NewsAvocado Africa 2025 set for Nairobi
The fifth International Africa Avocado Congress takes place in the Kenyan capital on 27-30 May, with a focus on how to boost the competitiveness of African growers
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NewsGrowing demand for organic is being ‘handed on a plate’ to EU suppliers
UK growers are unable to match burgeoning demand in organic as new figures show low conversion rates due to uncertain farming policies
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NewsJoy Wing Mau and Aeon Retail collaborate on Superplum mango launch
Collaboration exemplifies growing partnership between China and India, according to Joy Wing Mau representative
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NewsFairtrade “remains the go-to ethical label” for shoppers
Clear link to responsibly made products is recognised by consumers of all ages, new research shows
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NewsAutumncrisp gains ground in Southern Africa
It has been another year of progress for the Autumncrisp grape variety in South Africa