All Marketing articles – Page 44
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NewsPiñata begins Mareeba pineapple harvest
Production at the company’s Wamuran property has now ceased for the year
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NewsOlympian Jazmin Sawyers launches British Jazz apple season
Team GB track-and-field Olympian helps jump-start the British Jazz apple season in Kent this week
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NewsBiofirst recognised for sustainability drive
Group wins top honours at the 2024 Trends Impact Awards, which celebrate those driving sustainability and making a societal impact
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NewsSchools confirm success of 2024 ‘Eat Them to Defeat Them’ campaign
Results show children ate more vegetables and enjoyed participating in schools healthy eating initiative
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NewsFrench apple promotions to resume in Thailand
A promotional campaign in Thailand for French apples is set to return in December, following multiple activities over the past year
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NewsThe Fruitist signs marketing deal with USC Trojans
Blueberry brand extends sponsorship commitments to university sport, where it sees big scope to promote the fruit as a healthy snack
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NewsFyffes builds Belize health clinic
Group says the project reflects its commitment to the sustainable development of the communities in which it operates
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NewsNew campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
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NewsDole launches organics range in Ireland
Company says it wants to give organic fruit and vegetables broader appeal and bring them into the mainstream market
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NewsUKFPN brings together industry leaders for its first Festival of Agriculture
Taking place in Lincolnshire on 17 October, the event highlighted the latest in UK agricultural advancements
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NewsNever Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
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VideoVideo: Film captures impact and value of avocado marketing
Hass Avocado Board says its strategic promotions have helped grow US avocado demand by 260 per cent since 2002
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NewsWestfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
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NewsIndonesia reopens doors to US apples
Access for US apples reinstated with effect from 16 October, enabling exporters to resume shipments for the 2024/25 season
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NewsFinal shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
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NewsNew Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
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NewsRockit apples pack a punch with Kung Fu Panda
New global marketing campaign launches in Asia and Middle East
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NewsFresh produce has influence on “people, plates, and the planet”
Advocacy, innovation, climate and community are among the themes from Cathy Burns’ State of the Industry Address at the IFPA Global Produce & Floral Show
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NewsAsiafruit Knowledge Centre: Marketers must work smarter in tougher conditions
Despite the challenging economic climate in Asia, market opportunities abound for fresh produce brands if they can better understand and target consumers
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NewsSanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film