All Marketing articles – Page 44
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AdvertorialNew varieties dominate Chilean table grape offering
Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season
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NewsRockit launches partnership with Kung Fu Panda
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
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NewsMOYA deadline approaches
Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence
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NewsHortgro champions South African stonefruit in US
Industry body looks to ignite winter stonefruit demand in the US through consumer promotions
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NewsMore Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
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NewsLooye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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NewsSocial media drive for Flash Gala in China and India
South African exporters of Flash Gala have reported on a successful 2024 campaign in the East, Middle East and Africa
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NewsAvocados from Mexico launches Cinco de Mayo campaign
Campaign looks to tap into increased interest in the fruit around the Cinco de Mayo celebration
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NewsWoolworths officially launches across New Zealand
Retail giant replaces Countdown nationally with 191 stores
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AnalysisFruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin
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NewsSun World acts against fraudulent activity on TikTok
Sun World removes unauthorised content claiming association with the licensing company
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NewsZespri’s 2024 China sales season underway
First shipment of Zespri kiwifruit arrives in China alongside launch of Kiwi Brothers mascots in country
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NewsEarly start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
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NewsRugby star to partner with First Fresh
Renee Holmes partners with First Fresh on social media campaign as part of two-year ambassadorship
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NewsHoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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NewsInnocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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NewsSanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
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NewsAustralian researchers reveal per serve pricing boost for fresh produce
Adding per serve pricing increases loose vegetable purchases by 6.2 per cent according to new research
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NewsTurbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
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NewsAsiafruit’s New Zealand edition out now
New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside