All Marketing articles – Page 48
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NewsDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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NewsDole launches ‘sweetest pineapple ever’
Costa Rica-grown Dole Golden Selection Pineapples said to have ’a deeper golden colour, more aromatic fragrance and sweeter and juicier tropical flavour’
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NewsThai fruit goes on show
Government department partners with retailers to promote domestic sales as Thai fruit production rises
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NewsIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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NewsWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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NewsRijk Zwaan campaign reaches 762,000 Brits
Dutch seed breeder celebrates success of UK social media campaign that promotes cooking veg on a budget
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NewsSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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NewsSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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NewsSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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NewsChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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NewsRetail focus for California grape promotions
California Table Grape Commission unveils export marketing plans for 2023
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NewsBirds Eye launches pea-ple’s Cafe
The one-day-only pea-centric pop-up restaurant in London will showcase the versatility of the brand’s petits pois
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NewsMOYA deadline draws closer
Just one month left to enter Australasia’s premier fresh produce marketing award
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NewsUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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NewsDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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NewsRockit partners with charity for Ramadan
Collaboration with Emirates Red Crescent will see funds donated for every Ramadan-inspired Rockit giftbox sold
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NewsSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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NewsWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass
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NewsTransitioning to low carbon future a high priority at T&G
The impacts of climate change are becoming increasingly tangible globally, as T&G and its grower partners in New Zealand harvest and export new season apples following February’s cyclone
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NewsMagic Star to shine bright
PVM strikes agreement with Fresh Forward to bring Magic Star apple cultivar to the US