All Marketing articles – Page 48
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NewsPiqa Boo pear rebrands as Piqa Red
New elevated branding set to position the pear as premium offering
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NewsJazz Juniors launched in boost to both kids and growers
Fun-sized fruit are expected to be a big hit with children
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NewsNew Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
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NewsSteve Reed sees Veg Power in action
Defra secretary sees veg consumption campaign in action at primary school in his London constituency
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NewsGenesis Fresh and TEO launch premium mandarins
Groups say the introduction of Havva and Sigal marks the next chapter of the Volcani Project and extends the Orri mandarin campaign
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NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
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NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide
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NewsAustralian avocado season kicks off with launch event in Malaysia
Shepard avocado crop opens 2025 season with Hass avocados expected in April
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NewsPalms Vineyards to leverage new Sun World licence
Australian table grape grower-exporter hopes to leverage new licence as it delivers top quality fruit this season
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NewsAustralian banana campaign brings new energy to market
Australian Bananas’ latest promotional project aims to reach consumers across a number of different channels
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NewsSouth African apples return to Thailand after 16-year absence
The country’s apple exporters have said they are delighted to be back in Thailand, with the first fruit set to be unveiled this week
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NewsDole launches Exotic Selection Ataulfo mango across EMEA
Group says the mango offers “an unparalleled balance of sweetness and creaminess” to global and pan-European supply chains
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NewsGoodness Grown and Premier Fresh Australia announce strategic partnership
Premier to market and distribute Goodness Grown’s glasshouse-grown tomatoes throughout Australia
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NewsVanguard, Bloom Fresh and SHB Group partner on Indonesian Ivory promotion
Table grape leaders host series of tastings for the Peruvian-grown premium fruit
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NewsSassy apples hit South African shelves
New Zealand-developed variety is lighting up South African stores as consumers are introduced to the apple’s ‘new zing’
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NewsNew grape marketing group to address demand shortfall
Frutas de Chile marketing director describes current situation as “unsustainable”
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NewsRedPop apples set to double production by 2028
Italian marketer Vog says it sees excellent opportunities for snack apple brand in Europe and Asia
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NewsFyffes recognised for environmental sustainability contribution
Group wins the ‘Sustainable Project of the Year: Agrifood’ 2025 award at the PwC Business Post Sustainable Business Awards in Dublin
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NewsBTGA gears up for British Tomato Fortnight
The UK’s annual domestic tomato campaign is set to reach consumers of all ages
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NewsCordoma builds high-flavour brand for Australian grapes
A new Sun World marketing licence will supplement Cordoma’s exotic brand as it aims to surprise and delight customers