All Marketing articles – Page 65
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NewsBoosting fruit consumption key for Indonesia
Asia Fruit Logistica’s Jakarta Business Meet-Up highlights opportunities and challenges to building Indonesia’s fruit consumption
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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NewsLove British Food launches ‘Public Sector Influencers’ event
The organisation behind national buy-British campaign plans to connect public sector with UK producers
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NewsAldi and Team GB extend partnership to Brisbane 2032
The discounter pledges to support British Olympic athletes for another 17 years and extend ‘Get Set to Eat Fresh’ initiative
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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NewsZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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NewsVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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NewsVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe
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NewsDespar Italia blood orange sales aid cancer research
For the fourth consecutive year, the Italian retail operator has donated proceeds from its citrus sales in support of AIRC’s continued efforts to tackle the disease
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NewsFrench apples go on promotional roadshow in Thailand
French association Interfel has been promoting the country’s apples across Asia this season, including a campaign in major cities in Thailand, a key market for French exporters
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NewsGrape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
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NewsWoolworths cuts produce prices in autumn promotion
Prices Dropped programme delivers temporary discounts on hundreds of products including fresh fruit and vegetables
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NewsTV chef to launch Shepard avocado season
Australian Avocados partners with Luke Hines to launch Shepard avocado season
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NewsWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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PodcastsFruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name
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NewsThe Fruitist secures sponsorship deal with DC United
Premium soft fruit marketer named sleeve sponsor and official snack supplier to Major League Soccer team
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NewsAsia Fruit Logistica hosts Jakarta Business Meet-Up
Asia Fruit Logistica’s new roadshow of Asia Business Meet-Ups kicks off in the Indonesian capital on 27 February
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NewsBloss apple offers consumers and growers “something special”
European production of new club variety set to reach 20,000 tonnnes by 2030, according to brand owner Fresh Forward
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NewsSweetCott mandarin makes first appearance in Berlin
Morocco’s Les Domaines Agricoles launched the new SweetCott mandarin variety at Fruit Logistica, describing it as a revolution for the category due to its sweet, juicy taste, late availability and long shelf-life
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NewsConsumers and retailers need guidance in tomato category
A lack of consumer knowledge about tomato varieties and their different uses, and an absence of in-store assistance, leave many shoppers overwhelmed and likely to reach for the cheapest option, warns RedStar’s Martijn van Keulen