All Marketing articles – Page 64
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ArticleBlue Whale reports strong start to apple season
Sales in southern European markets, particularly Spain, have been buoyant in first half of the season
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ArticleGovt healthy-eating app ‘promotes junk food’
UK government promoting ultra-processed junk foods to families via healthy-eating app, says Soil Association
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ArticleAvocados From Mexico unveils Big Game teaser
This year’s Super Bowl TV ad stars actress and avocado lover Anna Faris
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ArticleFresh produce consumption remains under pressure in Europe
Freshfel Consumption Monitor finds that fruit and vegetable consumption remains “well below” WHO recommendations
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ArticleMarlene makes most of winter season with marketing push
The Daughter of the Alps has renewed its support for a number of winter sports events, and continues to focus its efforts on campaigns in Italy, Sweden and Norway
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ArticleGCFP calls for fresh produce supply to be safeguarded
Report calls on policymakers to implement measures protecting the supply of affordable fresh produce to consumers and ensuring the viability of the sector
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ArticleFairtrade Foundation receives Superbrand status
Superbrands are awarded annual to brands that lead in the field of quality, reliability and distinction
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ArticleRajpol aims to set new standards
The coming year will see a focus on innovation and exciting new products at Polish group Rajpol, according to CEO Dominik Woźniak and business development manager Aleksandra Ośko-Woźniak
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ArticleBerryWorld reaches 1m-meal milestone with FareShare
The berry group has supplied equivalent of 1 million healthy meals to those in need via FareShare
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ArticleChinese citrus market plateaus
Citrus has become China’s largest fruit category after a strong growth period but the effects of Covid-19 have seen the market steady
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ArticleWhite ‘Florida Pearl’ strawberries cause a stir
Distinctive variety owned by Emco Cal receives mixed reaction on social media following launch at M&S
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ArticleAvocados From Mexico brand colour joins Pantone range
Through its partnership with the Pantone Color Institute, Avocados From Mexico is now an officially recognised hue
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ArticleAleta Planet payment launches for DiMuto solutions
B2B cross-border payment service now live on DiMuto’s global agrifood trade management platform
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ArticlePinKids keeps up momentum with Minions partnership
Pink Lady’s children’s range of apples will bear the Minions colours in nine European countries, as PinKids continues to grow
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ArticleSA Sultanas pitched as healthy new-year option
With diets and meat-free resolutions plentiful at the start of 2023, Raisins SA is suggesting consumers make a healthy choice
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ArticleFareShare commends Florette for support
Food waste charity FareShare names salad brand Florette as a leading partner of 2022
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VideoWorld of Fresh Ideas · Adéle Ackermann, Clemengold
In the second episode of Fruitnet’s World of Fresh Ideas interview series, Clemengold International marketing manager Adéle Ackermann talks about the South African citrus label’s various branding and marketing strategies for success
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ArticleWho takes this year’s Fruit Logistica Innovation Award?
New products and technologies in the running for this year’s Fruit Logistica Innovation Award, with the winner due to be announced on 10 February in Berlin
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ArticleHortgro highlights versatility of nectarines and peaches in UK campaign
Trade body warns that returns to growers must increase as it embarks on new campaign emphasising product versatility
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ArticleAMFRESH to host Festival of Fresh 2023
Innovative fruit supplier welcomes FPJ’s flagship festival to its cutting-edge new facility in Cambridgeshire in June 2023