Marketing – Page 55
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ArticleHopes high ahead of Spanish Persimon campaign
Good quality and size profile augurs well for 20/21 campaign, say marketers
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ArticleBelOrta to host Product Show
The Belgian cooperative will put on a Covid-proof Product Show this week, as it showcases the latest innovations and sustainability initiatives
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ArticleAsia Briefing kicks off with cherry boom
The first in a series of weekly online briefings ahead of Asia Fruit Logistica ON looked at Asia's booming demand for cherries
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ArticleBrittany squash in spotlight
France’s Prince de Bretagne is promoting its autumnal specialties, including squashes like Potimarron, butternut and pumpkin, as well as pink onions and garlic
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ArticleKiku raises a glass to mark 30th birthday
Partnership with Roner Distilleries creates what the company says is the world's first every trademarked apple gin
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ArticleJaguar continues its 'clean' citrus project
Dutch company says it will source more oranges from Egypt that have not been treated with chemicals after harvesting
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ArticleProminent strengthens snacking position
Group has been selling snack tomatoes from Moroccan grower QualiPrim since early September
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ArticleSpanish lemons up and running
Ailimpo is ramping up marketing efforts as the season gets into full swing
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PodcastsFruitbox: Investors embark on avocado Mission
Mission Produce Mike Browne talks exclusively to Fruitbox about what the company's IPO means for the business
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ArticleTozer Ibérica launches marketing push
Seed specialist is looking to expand its customer base in the Spanish market
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ArticleKissabel campaign kicks off
The European partners of the Ifored project have begun marketing the first pink-flesh apples of 2020, with Kissabel Red going on sale in October
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ArticleSimona Rubbi joins Freshfel board
CSO Italy's international relations manager will work to promote European horticulture on behalf of the trade
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ArticleItalians target snack market with small apples
Rivoira, Vip and Vog team up to start selling small fruit, with in-market trials of a yellow variety kicking off in October
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ArticlePink Lady predicts promising campaign
Pink Lady Europe has high hopes for the coming apple campaign, which is set to be backed up by TV advertisements in 12 countries
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ArticleKanzi partners reveal optimism
Supported by a high-quality crop this season, Kanzi is looking to inspire consumers across Europe with a new focus on online communication
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ArticleCovid is changing fruit and veg trade 'permanently'
New report points to expanding supply models, higher demand for local produce, and greater need for mechanisation
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ArticleSerbia, a country of fruit
With growing investments in hi-tech orchards and logistics infrastructure, Serbia’s modernised fruit production is on the rise
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PodcastsFruitbox: What next for the fruit and veg business?
The Fruitnet team discuss a second wave of coronavirus, a global recession, changing market trends and Brexit
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ArticleMarlene marks 25th anniversary with art competition
South Tyrolean apple marketer wants members of the public to come up with a new visual for its birthday celebration
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ArticleRockit appoints new CEO
Mark O’Donnell will begin in his new role with Rockit Global in early January 2021