The international marketing magazine for fresh produce buyers in Europe
Carl Collen


Ecuador ties bananas to tourism

New QR codes are to be placed on the fruit, linking consumers to a promotional video encouraging them to visit the country

Ecuador has devised a new plan to help boost tourism to the country, by tying in promotional material with its world-leading position as an exporter of bananas.

The country, which exports some 24m tonnes of bananas each year, is rolling out its 'Banana Ambassador' - a country logo and QR code sticker that, when scanned with a smartphone, directs the consumer to a promotional video about Ecuador's official tourism site.

"Now, every time someone eats a banana, he or she will be closer to visiting Ecuador," the tourism ministry videos states.

Ecuador's new ambassador is… a banana

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