Software company says change marks evolution from compliance platform to trusted infrastructure for Europe’s consumer goods market
Supply chain software company Agriplace has rebranded as Simvia, a move it says mark its evolution from an agricultural compliance platform to trusted compliance data infrastructure for the European consumer goods market.
With suppliers no longer managing compliance periodically just through certificates, audits, and fragmented document requests, the group argues the move also reflects a broader new trend – one that means QA, purchasing, and sustainability teams are now expected to oversee a constant, growing, and increasingly detailed mix of requirements across food safety, social responsibility, environmental sustainability, packaging, and due diligence.
As more and more requirements linked to local food safety laws, PPWR, EUDR, and upcoming due diligence obligations under CSDDD all appear, the volume, granularity, and importance of supplier and product data increases.
At the same time, retailers and FMCG brands are apparently turning these expectations into operational and commercial requirements, raising the bar for suppliers across Europe.
For many companies, this creates a new challenge. The collection of supplier and product data has become more crucial, as has a need to manage those requirements together and ensure that products always meet regulatory and customer requirements.
‘Infrastructure of trust’
Originally founded in the Netherlands as Agriplace, the company began by helping farmers and suppliers manage information required for food safety and sustainability compliance.
Over time, its remit was extended to the entire food value chain, supporting growers, wholesalers, processors, private label manufacturers, and major retailers.
Today, Simvia’s goal is to enable food and consumer goods companies to collect, verify, standardise, and share a range of supplier, product, compliance, and sustainability data across their supply networks.
By turning fragmented documentation into structured, reusable, and audit-ready information, the platform is set up to help reduce administrative burden and improve visibility, strengthening legal and commercial compliance.
“For years, compliance in the food industry has been managed through a patchwork of emails, spreadsheets, and ERP systems, often separately for food safety, sustainability, sourcing, and supplier approval,” says Nico Broersen, CEO of Simvia.
“That model no longer matches the reality food and consumer goods companies face today. QA, purchasing, and sustainability teams need one system that helps them automate supplier data collection, create a reliable overview, and ensure products continue to meet both regulatory and customer requirements. Simvia reflects that broader mission.”
With that goal in mind, Simvia aims to build what it describes as the ‘infrastructure of trust’ for Europe’s food system: a network through which verified supplier, product, compliance, and sustainability data can flow more reliably from farm to shelf. Simvia now supports a global network of more than 200,000 suppliers across 130 countries, apparently representing over €150bn in product value.
And the company has recently expanded partnerships with leading European retailers and category owners including Edeka, Lidl UK, and Colruyt, partnerships which Broersen says reflect growing demand for scalable compliance, traceability, and product-level data infrastructure. The name Simvia, which means ‘shared path’, is said to reflect the company’s focus on enabling collaboration and data exchange across the full food and consumer goods ecosystem, with every actor having a role in ensuring responsible trade.
