Why you really can’t afford to ignore artificial intelligence – find out at the Fruit Logistica Briefing 2026
To become a fresh produce leader in 2026, you need to understand AI – and to use it.
Just ahead of Fruit Logistica, which takes place in Berlin on 4-6 February, the online Fruit Logistica Briefing on 20 January outlines the most important market and technology trends.
Date: Tuesday, 20 January 2026, 1pm CET
Venue: Live stream on Fruit Logistica website and on LinkedIn
Click here for full details of the Fruit Logistica Briefing
AI isn’t a topic for tomorrow. It’s already determining costs, quality, and delivery reliability in fresh produce today. It can be your competitive advantage in 2026 – or just one big missed opportunity.
If you still work with manual processes, vague forecasting, and reactive quality control. then it’s almost certain you’ll have a hard time in the year ahead: higher losses, ever greater cost pressures, more unstable supply chains – and competitors who manage things faster and more precisely than you do.
At the Fruit Logistica Briefing 2026, we condense the most important findings from Ctrl+ Alt+ Refresh+, this year’s Fruit Logistica Trend Report, into a compact, 60-minute session online – and show you what is really happening right here and right now: which AI applications are already scaling in the market, which automation is gaining ground, and where the decisive efficiency levers are located along the supply chain.
Top industry experts will discuss the report’s key findings, and show how artificial intelligence and automation are already changing the global fruit and vegetable industry today.
Which technologies are gaining ground? Where are new trade patterns emerging? And where are the decisive competitive advantages?
From smart production and precision irrigation to autonomous robotics, AI-supported quality control, logistics optimisation, and sales forecasts, the The live session focuses on specific developments across the entire value chain.
The online briefing is moderated by Chris White, chairman of the Fruit Logistica Advisory Board, and includes interviews and a panel discussion with leading figures in business and innovation.
In just 60 minutes, learn about the following…
- Which AI is having a measurable impact today (quality assessment, forecasts, logistics optimisation)
- Where can automation cut your immediate costs and improve quality and consistency for you
- Which developments will standardise in the next 12-24 months (eg autonomous harvesting, non-destructive quality analysis, smarter cold chain management)
- What this all means for trade patterns and security of supply – and how companies need to respond
Participants:
Chris White · Chairman, Fruit Logistica Advisory Board
David Ruetz · Senior Vice-President, Messe Berlin
Mike Knowles · Managing Director, Fruitnet Europe
Bradford Warner · Global Head, Digital & Data, AgroFresh
Elad Mardix · CEO & Co-Founder, Clarifresh
Wouter Kuiper · CEO, Kubo Greenhouse Projects
Date: Tuesday, 20 January 2026, 1pm CET
Venue: Live stream on Fruit Logistica website and on LinkedIn
The briefing will also be available afterwards as a recording on the Fruit Logistica website.
Come join us, and start Fruit Logistica 2026 with a knowledge advantage.
