All Marketing articles – Page 196
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ArticleM&S hires new MD to 'overhaul' food arm
Stuart Machin will take up the newly coined role of managing director of food in April to help return profit growth to the retailer
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ArticleFyffes urges Ireland to 'go bananas'
The Irish banana suppliers are raising cash for a good cause ahead of National Banana Day
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ArticleCalifornia Prune campaign homes in on kids
Prune It For Kids seeking to position prunes as a more nutritious alternative to sugary snacks
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ArticleChilean campaign hits the Big Apple
For the first time, Chilean fruit is being promoted in the heart of New York City
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ArticleTexas red grapefruit in demand
Winter Sweetz enjoys "incredibly successful" season as it continues to educate and promote to consumers
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ArticleSainsbury's slashes prices on 930 goods
CEO Mike Coupe said the wide-ranging price reductions shows commitment to help customers "live well for less"
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ArticleFirst Brit asparagus goes to charity
Wye Valley Produce donated sales from their early crop to charity, prompting their customers to do the same
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ArticleMcDonald's makes carbon pledge
The multinational burger chain says it is the first restaurant to set greenhouse gas reduction targets
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ArticleChilean blues smash shipment record
Exports for 2017/18 exceed 110,000 tonnes, with all markets showing increases
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ArticleEosta lands award for 'packaging'
Company's Natural Branding solution 'encourages people to think', according to Packaging Award jury
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ArticleFirm sentencing for counterfeit foods
A manufacturer selling fake Dole, Zespri and Sunkist labels has been sentenced as China aims to protect IP rights
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ArticleSuntreat launches Suki mandarins
The premium Golden Nugget mandarins have been branded to reflect their quality and taste
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ArticleOppy presents Frank & Able brand
The first Frank & Able tomatoes will be available later this month after launch by Oppy and Sunshine Greenhouse in Canada
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ArticleBirds Eye pledges £4.8 million for veg ads
The frozen food giant will expand marketing for vegetables to combat the dominance of junk food advertising
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ArticleLisa Cork: re-finding the fountain of youth
Produce Plus columnist Lisa Cork discusses the value of engaging with younger consumer demographics
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ArticleAvocados for cheap rail fares
Virgin Trains offers novel avocado-based alternative to young people who missed out on the new 26-30 Railcard
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ArticleVOG promotes Marlene apples
The South Tyrolean apple association has engaged in a wide-ranging communications campaign to promote its Marlene apples in the Netherlands and Belgium
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ArticleVanguard's Pride Packing joins Sage Fruit
Pride Packing, acquired by Vanguard last year, aligns with Sage Fruit to market Washington State topfruit and stonefruit
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ArticleJaffa partners with the Scouts
The two-year deal includes sponsorship of Beaver and Cub badges, with the citrus brand hoping to encourage children to lead healthy lives
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ArticleNMB rolls out new marketing strategy
Colourful new image designed to bring a more playful element to promotions