All Marketing articles – Page 195
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ArticleMadrid swoons at Sweeki charm offensive
Month-long promotion for premium Italian kiwifruit brand in Madrid appears to be generating strong interest
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ArticleCali walnut campaign returns after 20-year hiatus
Commission hopes to further health-driven sales rises in Californian walnuts for which UK is now third-largest European market
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ArticleSpecial report: The champagne of potatoes
Jersey Royal growers recognise the importance of holding onto their protected food name, but as the competition mounts they know the brand alone won’t carry them
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ArticleEssex potato grower wins China retail listings
Fairfields Farm has signed two retail contracts in China and Hong Kong to supply its branded crisps
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ArticleKids’ food hub seeks produce partners
Produce brands or suppliers can sponsor a product category on kids food site Table of Delights and help shape healthy eating content
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ArticlePremium European Kiwi hails successes
The campaign to promote European kiwifruit in the markets of Canada, the UAE and China has enjoyed significant results in its first 16 months including an increase in exports
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ArticleBlackcurrants find favour in new sorbet
New sorbet from northern producer Beckleberry’s hopes to benefit from blackcurrants’ superfood reputation
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AnalysisIs eating ten a day really necessary?
Nutrition expert Geoff Webb advises caution when turning complex research into simple health recommendations
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ArticleDole continues Disney initiative
Timed with the theatrical release of Disney’s Beauty and the Beast,Dole fresh products will feature character-inspired packaging
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ArticleCrop protection veteran joins Syngenta
Sue Hutchinson has joined Syngenta as marketing lead for vegetable seeds bringing 30 years experience in crop protection
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ArticleBerry supply eases after a tight few weeks
An abrupt end to the Chilean season and late start for Spain means supply has been tight in the berry business, as demand continues to grow
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ArticleMelon shortage on the horizon
High prices on peppers have led Spanish growers to extend the season and delay the switchover to melon leading to potential gap
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ArticleCoregeo’s Michelle Toft wins women in business award
Toft was presented with the PR and Marketing award at the annual Kent Women in Business Awards
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ArticleFresca Group signs avocado JV
New joint venture with Colombian avocado grower Cartama will build on ‘explosive consumption growth’ in avocados
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ArticleHow to find the next winning innovation
MD of Bedfordshire Growers Stephen Hedderly on how to find the next hot innovation and make it work commercially
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ArticlePeru urged to up its game in China
More online sales and better marketing needed to halt slide in table grape prices
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ArticleZespri to feature on Greenery trucks
The Greenery chief executive Steven Martina reveals plan to put NZ kiwifruit company's brand on some of its trucks
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AnalysisZespri at 20: where next for NZ kiwifruit?
Two decades since the launch of its iconic brand, the marketer considers opportunities ahead for the kiwifruit business
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Article
EU strawberry growers to forge closer ties
Three of Europe’s biggest berry producers are to improve collaboration on marketing and phytosanitary issues
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ArticleGiant avo launches at Waitrose
Greencell has unveiled West Indian avocado variety Carla under 'Caribbean' brand at premium retailer