All Marketing articles – Page 195
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ArticleNature & More replaces labels with laser mark
Organic avocados and sweet potatoes with ‘Natural Branding’ are being trialled with Swedish retailer ICA
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ArticleTenderstem sales up 23 per cent in 2016
Heavy investment in PR and marketing boosted Tenderstem sales by 23 per cent with volume of seed up 10 per cent in the UK
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ArticleBelabela satsuma returns to the UK
Late season satsuma from Munoz Group will be stocked in M&S and Tesco while global volumes are expected to reach 7 million kgs
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ArticleAussie mangoes set for Korean promotion
Event set to highlight versatility of tropical fruit to new consumers in Asian nation
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ArticleCo-op announces Christmas carrot giveaway
Retailer will hand out free carrots at over 250 stores to rejuvenate flagging tradition of feeding Rudolph on Christmas Eve
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ArticleMiss Chef innovates
Cooking apple brand Miss Chef aims to build on an encouraging first season with a dynamic new marketing campaign
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ArticleNufri shines spotlight on women in sport
Olympic champion weightlifter Lydia Valentín named patron of company’s new crowdfunding venture
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ArticleFLIA 2017 nominees revealed
Ten finalists are drawn from the Netherlands, France, Germany, Italy, Belgium and Poland
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ArticleMarlene launches Christmas gift
Italian group releases Christmas multipack including seven apple varieties
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ArticleRugby team renames to honour sponsorship
The Tonbridge Juddians Pink Ladies wore festive jumpers to match Pink Lady apple cosies before a recent home game
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ArticleUS cranberries head to India
The US Cranberry Marketing Committee has hosted education seminars in India to promote the superfruit
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ArticleAustralian cherries on show in Indonesia
Promotion builds demand for smaller sized cherries over the run into Christmas
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ArticlePerfection refreshes look
Perfection Fresh Australia has unveiled its new brand to unify its full produce range
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ArticleAreflh debates sector challenges
APO members of European assembly Areflh met last week to discuss the need to strengthen producer organisations and promote consumption to arrest declining sales
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ArticleBrainmarketing: see what shoppers really think
A groundbreaking method of analysis is being used to monitor consumer responses to fresh produce in supermarkets.
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ArticleVale of Evesham Asparagus wins PGI status
Regional asparagus has been awarded with Protected Geographical Indication status by the European Commission
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ArticleRipe opportunities in organic bananas
Post-Brexit exchange rates have pushed up prices, but the growing organics market is proving fruitful
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ArticlePGI products 'to be protected post-Brexit'
Protected name products will maintain European protection from imitations as long as the UK does the same for EU products
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ArticleNew app trades in surplus produce
A digital marketplace that helps distribute surplus produce to willing buyers will launch as an iOS app soon
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ArticleAll systems goji for new Italian berry
Already renowned as a superfood in its dried form, the goji berry could be about to enter the mainstream as a fresh product