All Marketing articles – Page 195
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ArticleAuthenticity wars
Retailers and suppliers are on a quest for authenticity, with drones, social media and virtual reality bringing customers closer to produce
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ArticleDriscoll's premieres new miniseries
Six-part 'Pursuit of Flavor' series showcases Driscoll’s passion for breeding across the berry category
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Article10 years of Beautiful Fruit
Hortgro’s annual integrated campaign to promote South African stone- and topfruit celebrates its tenth birthday this year. Dominic Weaver, communications director at Red Communications, looks at the evolution of the promotion
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ArticleTesco free fruit hits 50 million mark
The retailer's Free Fruit for Kids campaign, started by a store worker, has helped tackle a lack of fruit consumption
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ArticleNew Director at PMA A-NZ
The company has welcomed a new director and the release of a pilot communications platform
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ArticleModi apples get interactive in 2018
As Modi apple orchards in Australia begin to reach maturity, promotions for the brand are ramping up to increase awareness
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ArticlePeakfresh helps produce blast off
Company's bags are being utilized by NASA for produce being sent to and stored at the International Space Station
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ArticleEnvy wins Munch Madness
New Zealand-bred apple claims back-to-back titles, with three T&G Global varieties making their way into the field
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ArticleBuilding a brand for the online market
Naomi Turner of UK-based agency Pink Sky summarises her Global Berry Congress workshop on digital branding
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ArticleDel Monte optimism over blues
Fresh produce giant anticipating a strong North American blueberry campaign
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ArticleBranston backs mental health charity
The potato supplier is teaming up with Rethink Mental Illness, raising cash and awareness for the charity
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ArticleAlbert Bartlett raises £182,000 for Sport Relief
The potato suppliers called on their celebrity brand ambassadors to raise cash for charity with promotional Rooster potato packs
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ArticleMunch'n marketing success
The bite size kiwiberries have seen marketing success with increased first-time-consumer uptake in Asia
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ArticleG's teaching millennials how to manage veg industry
The salad suppliers announced a new scheme to help its young employees develop life skills
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ArticleChile to home in on Spanish blueberry market
Blueberry committee to begin promotions in Spain in coming season following collaboration agreement with Freshuelva last year
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ArticleCracking the cocktail category
Johan Vis of Rijk Zwaan outlines why the Dutch group’s Brioso RZ variety is ideally suited to what is a competitive tomato marketplace
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ArticleSwap candy for Cuties, says Sun Pacific
New social campaign taps influencers to promote family-friendly snacking this Easter
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ArticlePineapples fastest growing fruit, says Tesco
Tesco buyer Morgan Jaquemet said the tropical fruit could soon rival the stunning rise of the avocado from humble origins
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ArticleMission extends mini avocado range
Organic Minis Small But Mighty avocados tap into healthy snacking trend
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ArticleAviko launches ‘hotter, crunchier’ new fries
Chips cook in just three minutes and stay hot and crunchy for longer than other varieties, potato processor says