All Marketing articles – Page 198
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ArticleNew campaign promotes benefits of leeks
Leek Growers Association campaign focuses on highlighting nutritional benefits to consumers
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ArticleWorld champion skier joins Crimson Snow
Italian double World Cup downhill champion Peter Fill has been named as the apple variety's new brand ambassador
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ArticleHow to market fresh produce, USA-style
US produce marketers don't hesitate to offer usage advice in visible on-pack messages, writes Amy Cross
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ArticleSpecial report: Northern Ireland hots up
A biomass scandal and a political stalemate are not preventing fresh produce businesses in Northern Ireland investing in anything from automation to new product ranges. Nina Pullman paid a visit
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ArticleAmbrosia campaign kicks off in Spain
Wholesale markets will be the main target of this year’s promotion
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ArticleQifeng and JD strengthen partnership
Leading Chinese kiwfruit brand boosts partnership with e-tail giant in anticipation of an exciting season
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ArticleWest Pak launches avo campaign
Avocado grower-shipper goes heart-healthy with its new I Heart Avos marketing drive
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ArticleAlbert Bartlett names Robinson Fresh as US partner
Potato supplier said new partnership will help ‘understand and simplify’ the complexities of North American produce market
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ArticleSainsbury's stresses power of marketing
Supermarket's Alec Kyriakides tells Veg Summit that upbeat messages about veg are key to consumption growth
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ArticleSprouts scoops pear marketing prize
Pear Bureau Northwest recognises the store’s sales-boosting pear category strategies
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ArticleStrong supply drives down potato prices
Increases in planted area are depressing the market but small and premium varieties continue to enjoy solid sales growth
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ArticleFlorette launches ‘no mess’ beetroot pouches
New fresh steamed beetroot product from Florette is the first of new range following acquisition of Axgro Foods
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ArticleChile and Spain join forces for blueberry campaign
If successful, the campaign could serve as a blueprint for further joint promotions in other European countries
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ArticleEAP ‘needs lobbyist’ at the helm
Outgoing chief executive of English Apples and Pears says replacement must be adept at pressing government for access to seasonal labour
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ArticleRetailers ‘react positively’ to British apple campaign
Supermarkets and online retailers like new logo and marketing, English Apples and Pears reports at promotional event
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ArticleOh my gourd! Halloween sparks sales rise
Seasonal gourds rival pumpkins as Halloween decorations with sales up 260 per cent at Waitrose
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ArticleBake Off star joins with Great Fruit and Veg Adventure
Finalist from hit TV bakery show Ian Cumming joined Max MacGillivray at a recent primary school visit
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ArticleWest Pak debuts new campaign
California’s West Pak launches digital campaign The Avocado Family
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ArticleKissabel: new brand for red-flesh apples
New range undergoing commercial trial features unique orange-skinned variety and fruit with distinctive berry flavour
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ArticleSavsé unveils new juice bottle design
Healthy drinks manufacturer opts for ‘sleeker, cleaner style’ with redesigned orange and apple juice bottles