All Marketing articles – Page 198
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ArticleDaffodil delivery not enough to secure Welsh win
Welsh produce brand Blas y Tir delivered first daffodils of the season to the national rugby team ahead of clash against England
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ArticleDel Monte uses its noodle
US fresh produce giant taps into consumer demand for healthy pasta alternatives
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Article100 #freshideas from Fruit Logistica 2017
Fruitnet brings you its highlights from the international fresh produce industry's biggest annual get-together
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ArticleVinnie's jonesing for new crisp range
Ex-Wimbledon hardman and Hollywood actor Vinnie Jones signs up as brand ambassador for The London Crisp Company
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ArticleBranded kiwiberry poised for new marketing push
First major marketing for Nergi in the UK will include tastings and blogger engagement aiming to ‘convince the consumer’
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ArticleFLIA 2017 is a Knox-out
Rijk Zwaan's anti-pinking in lettuce trait lands the 2017 Fruit Logistica Innovation Award
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Article‘Kanzi man’ helps to grow brand engagement
Apple brand will use the Kanzi man to help grow consumer engagement via social media for the upcoming season
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ArticleGrower unveils ‘Spud Love’ giveaway
Mash Direct are offering the chance to send a Valentine’s message written on a potato and a champagne gift box
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ArticleMajor landmark for T&G Global
BayWa-owned group marks the start of its 120th year in business
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ArticleNew blueberry brand launches at Sainsbury's
CPM Retail unveils new trademarked variety Early Blue and says brands are the 'only way' to stop blueberry commoditisation
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ArticleBedfordshire Growers unveils dried sweet onions
New snack could replace salted nuts or deep fried onion rings in foodservice and pub chains, says grower cooperative
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ArticleSweet potatoes 'in short supply'
The effect of storms in the US before Christmas are now hitting the European sweet potato market
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ArticleBelOrta joins European Fruit Cooperation
Cooperative becomes shareholder and Belgium licensed partner for Kanzi, Greenstar and Migo
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ArticleFreshfel sees bright produce future
Strong assets and the sector’s capacity to innovate to meet consumers’ expectations breed hope for future
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ArticleA new dawn for veg
A brand new campaign to increase the amount of veg we eat is focusing on the trade rather than consumers
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ArticleInterview: Queen of convenience
Co-op produce manager Adele Balmforth tells Nina Pullman how longer-term supplier contracts, standing out from the crowd and investing in range will boost fruit and vegetable sales
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ArticleSaudi promotion for Pakistani kinnows
Campaign delivered through Manuel Supermarket, as exporters look to build on goodwill between the two countries
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ArticleFirst dedicated pen for bananas released
Dole Japan has launched its latest innovation for the Tokyo marathon
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ArticleModern consumers ‘don’t understand veg shortages’
A switch from seasonal to year-long veg and salad consumption means consumers are shocked by ‘inevitable supply gaps’
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Articlem7 wraps up first campaign
Having just concluded its first ever promotional campaign for the m7 Navel, CVVP has high hopes for the variety’s future