All Marketing articles – Page 198
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ArticleMarlene apples go big in Malta
New trompe-l'œil design expected to turn heads as Italian apple brand continues to roll out its restyled identity across Europe
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Article'Huge opportunity' in free-from market
Carolyn Hudson of England Marketing says suppliers should seize the chance to gain a bigger slice of the pie
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ArticlePlaying to win
With the World Cup in Russia now just days away, Fred Searle and Tom Joyce look at the opportunities and pitfalls in sports-based marketing of fresh produce
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ArticleICA picks up best kid's campaign award
The Swedish retailer's Halloween inspired campaign came first in the London Produce Show's marketing prize
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ArticleGreat British Pea Week set to return
Event gears up for third edition in July, with whole industry encouraged to play their part in helping boost sales
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ArticleGrowers to launch nationwide organic carrot campaign
A new growers association aims to get Brits eating more organic carrots with a big marketing push, FPJ can reveal
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ArticleSCSA rolls out summer campaign
Sweet Summer Sweepstakes consumer promo launched to coincide with peak South African season
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ArticleSan Miguel enters JV with La Calera
Alliance will enable both companies to strengthen their Southern Hemisphere fruit offer for the North American market
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ArticleWorld Avocado Month to launch
World Avocado Organisation looks to capitalise on growing demand for the fruit in a number of markets around the world
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ArticleJazz counts down to seventh anniversary
The apple’s arrival in Japan is officially registered with the Japan Anniversary Association
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ArticleWorld Cup lures marketers
Fresh produce marketers are keen to link their products to the excitement and drama of the upcoming World Cup, not least in Belgium and France
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ArticleChiquita steps up EU and US campaigns
European marketing continues as company also launches new alphabet stickers for consumers to collect in the US
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ArticleAsfertglobal scores with Champions promotion
Two lucky winners of prize draw taken to the final of the UEFA Champions League
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ArticleNZ Jazz apples land in UK
One of Britain's fastest growing apple varieties is going on tour, appearing on the BBC, to promote their availability
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ArticleEosta wins royal prize
Dutch group recognised for sustainable entrepreneurship as it lands King William I prize
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ArticleMorrisons outsells big four rivals on royal weekend
Supermarkets cashed in £415 million in 24 hours ahead of Prince Harry's wedding
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ArticlePlant & Food in triple KiwiNet chance
Three Plant & Food Research innovations and scientists are amongst the finalists for the KiwiNet Research Commercialisation Awards
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ArticleWhite asparagus uncovered
A new report put together by Rabobank looks at the production of white asparagus in the Netherlands
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ArticleIG introduces Diva to India
The sweet apple variety is available from April to August and aimed at meeting a demand for exotic fruit
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ArticlePartnership encourages healthy snacking
Collaboration between California Giant, Duda, Envy, and Good Foods aims to encourage healthier dips and snacking options