All Marketing articles – Page 198
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Analysis
Opinion: Prepared fruit is no longer an afterthought
Prepared fruit has transformed into a leading category for innovation, taste and flavour, writes PrepWorld's Ben Olins
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Article
Asoex courts China’s horeca sector
China’s biggest horeca trade fair was the backdrop for the latest Chilean fruit promotion
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Article
EU increases 2017 marketing budget
Commission increases the budget for promoting EU agricultural products, including fresh produce, to €133m
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Article
Singles’ Day sales top US$1bn in five minutes
China’s leading e-tailer Alibaba has posted more than US$1bn in sales in the first five minutes of Singles’ Day
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Article
South Africa targets further UK growth
Hortgro is set to launch its annual promotional campaign for stonefruit and topfruit in the UK
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Article
Interview: Sargeant marches on
G’s Fresh chief operating officer Peter Sargeant talks Nina Pullman through his 20 years at the company and how he caught the bug of ambition
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Article
Besana and Noberasco form dried fruit alliance
Two of Italy's leading dried fruit and nut suppliers will work together to develop sales in new export markets
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Article
AFM brings back Season's Eatings campaign
Avocados From Mexico is eagerly anticipating the upcoming holiday season and the return of its Season’s Eatings programme
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Article
Greenery CEO calls for commercial push
Steven Martina joins Coforta boss Gerard Pronk to rally the troops at Coforta-Greenery anniversary event
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Article
Chile rides the walnut wave
Output is projected to rise strongly in the coming years but pressure on prices is already mounting
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Article
Thai importer ramps up apple promotions
Major retailers Tesco, Big C and Makro have been getting behind Thai importer Vachamon’s high-profile promotions for Jazz and Envy apples
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Article
Waitrose launches cauliflower Christmas tree
The Romanesco Cauliflower Christmas Tree comes with pomegranate seeds and a star anise for edible decorations
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Article
Carrot stars in Aldi Christmas advert
Kevin the Carrot will be hero of Aldi’s Christmas advert, which celebrates retailer’s commitment to fresh British produce
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Article
Chile slams Zespri’s “legal monopoly”
New Zealand kiwifruit marketer accused of harming producers in other countries and being detrimental to consumers
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Article
Veggie yoghurt and watermelon juice set to take off
Waitrose trends report charts the risers and fallers in the nation’s dining habits as food becomes ‘today’s hottest currency’
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Article
Pink Lady announces apple cosy promotion
Christmas-themed cosies will be given away with 1kg bags of apples from 5-18 December
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Article
Clemengold celebrates bumper season
The citrus brand says it has come to the end of a very successful Southern Hemisphere campaign
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Article
Red Tractor urges industry to support autumn promotion
Certification body’s on-pack autumn promotion on track to be its most successful yet, with close to 14 million brand impressions online
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Article
GF Group set to go public as Orsero
Company will be listed on stock exchange in early 2017, although current owners are expected to retain shareholding
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Article
Easy peelers lead Chile’s citrus charge
Chile has seen a notable rise in its share of the US easy peeler market over the past five years