All Marketing articles – Page 191
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ArticleA taste of France in Dubai
French exporters travelled to the UAE last week to highlight the quality of French fruit and vegetables at WOP Dubai and at an evening tasting event
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ArticleFyffes lands branding award
Company honoured with the Brand Legacy lifetime achievement title at Checkout National FMCG Awards
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ArticleInterpoma aiming to spread the love
Positive message at heart of the biannual apple industry fair in Bolzano as event places new emphasis on enjoyment
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ArticleChao Niu Guo brand enters China
The next-level cool fruit is a new Chinese-focused brand offering from New Zealand’s Avanza avocados
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ArticleNZ Avocado launches season in Thailand
Popularity of the fruit is increasing in the South-East Asian nation, where health is becoming a growing focus
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ArticleThe Berry That Cares comes of age
As the new brand reaches its first anniversary, Camposol CEO Jorge Ramírez reflects on a year of growth
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ArticleTrops scoops prize for mango campaign
Málaga-based cooperative has organised various promotional activities in support of the Spanish mangoes
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ArticleCosta ad banned over avocado snipe
Radio advert encouraged consumers to ditch avocados in favour of bacon rolls and egg muffins
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ArticleAmbrosia volumes bounce back
Italian producers limbering up for the start of the 2018/19 campaign expect a bigger crop and good sizes
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ArticleCosmic Crisp blasts off
Apple's consumer launch in the US driven by IP and commercialisation specialist Proprietary Variety Management
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ArticleSol Group empowers through Fairtrade
Melon leader looks to grow awareness of the impact of Fairtrade on local production communities
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ArticleKronen celebrates 40th anniversary
Machinery specialist hosts in-house exhibition, awards ceremony and anniversary gala
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ArticleCoveris Rigid switches to old brand name
Rigid packaging specialist changes its name to Paccor following its sale to Lindsay Goldberg on 31 July
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ArticleAvo industry toasts new Michelin Guide
WAO supports Michelin Star Revelation Great Britain and Ireland with launch of Europe's first avocado beer
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ArticleChelan Fresh in salad bar donation
Topfruit and stonefruit leader teams with Fuel Up to Play 60 to provide salad/breakfast bars to 15 schools
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ArticlePink Lady launches Aussie holiday comp at M&S
Promotion will be available on M&S four-packs with a seven-night trip to Melbourne compete with orchard tour up for grabs
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ArticleVachamon Awards boost imports
A new fresh produce prize is up for grabs in Asia: Thailand’s Vachamon launches its own awards to help grow import market
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ArticleAgricoper extends grape season to half a year
Investment in new varieties has enabled leading exporter Agricoper to supply the fruit from early July to mid-December
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ArticleVog bolsters sales and marketing team
Three new appointments will enhance the apple company's commercial operation, including its club varieties programme
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ArticleGem avos take social media approach
Westfalia Fruit is targeting consumers through social media ‘influencers’ after joining forces with Coregeo to market new gourmet avocado brand