All Marketing articles – Page 197
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ArticleCMR inks Del Monte deal
Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries
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ArticleAussie Farmers launches new campaign
Grocery delivery company launches new ad campaign to promote its locally sourced dinner boxes
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ArticleExport programmes a win for USA Pears
A cost-benefit analysis of Pear Bureau Northwest's USA Pears export promotions has shown the importance of the programme to pear growers
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AnalysisSupply chain to build or dilute brand equity?
Tunde Daczo, managing director at Storm Strategy, on why supply chain capabilities are critical to marketing success
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ArticleMarket report: Brexit brings sales potential
Growth in the produce market is being driven by frequency rather than price for the first time in years while Brexit opens new doors
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ArticleRed Tractor could be Brexit ‘selling point’
British provenance and quality mark could be used as a unique selling point for UK products in post-Brexit trade deals
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ArticleEating 10 portions of fruit and veg 'cuts disease risk'
A new study has assessed past studies on fruit and veg consumption and said intake should be double current 5 A DAY guidelines
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AnalysisOpinion: Retail and foodservice are 'converging'
The food to go aisle in many retailers is starting to 'mimic' the eating out experience, writes Professor David Hughes
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ArticleNuts for Life issues #nuts30days30ways challenge
Campaign aims to break down myths about nuts and weight gain, with celebrity trainer acting as ambassador
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ArticleOrganic sales growth is ‘accelerating’
The organic market has grown by an ‘exceptional’ 7.1 per cent thanks to bigger retail ranges and double-digit produce sales growth
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ArticleVegetable trends offer opportunities
Freshfel questions whether enough is being done by the industry to tap into veggie-inspired consumption trends
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ArticleCountdown launches ugly fruit line in NZ
New Zealand retailer Countdown has launched the Odd Bunch at its stores across the country
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ArticleJoy Wing Mau buys into IP company
Chinese fruit distributor acquires stake in Shennong Variety Management, which specialises in importing and commercialising new varieties in China
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ArticleStrand Apples and Favco join forces
Groups boast exclusive marketing rights into the Indian market place with Bloom Global Corporation
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ArticleAussie chefs bringing back the prune
The Australian Prune Industry Association has partnered with two chefs to promote the versatility of the dried fruit
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ArticlePotato grower enters pre pack market
Chipping supplier Isle of Ely Produce has launched a new salad and baking potato brand to mark its entrance into pre pack
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ArticleNew food festival launches in London
London Food Month will take place in June this year and include restaurant events and brand new night market
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VideoWatch: High spirits at Scott Farms
The Sweet Potato Company's Garry Smith gives FPJ a tour of the Scott Farms stand at Fruit Logistica last week
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ArticleTesco leads food to go market
Supermarkets and contemporary fast food chains are leading the food to go market, according to a new report
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ArticleSpecial report: The big trend for boxes
As recipe boxes bag more of the fresh produce market, Matt Chittock takes a closer look at the trend