All Marketing articles – Page 197
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ArticleLevity CropScience appoints Egyptian distributor
Lancashire firm anticipates large volume sales in MENA region, with more distribution appointments to follow
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ArticleSanLucar enlists furry friend for new campaign
The company’s partnership with Studiocanal gets a second outing as new Paddington Bear movie hits cinema screens
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ArticleHello Fresh launches Christmas dinner box
Butter-basted turkey and veg trimmings are available from £69.99 for four, six, eight or ten people from recipe box firm
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ArticleTomatoes trade up as Brexit bites
Premium on-the-vine varieties are driving the category but Brexit poses both opportunities and challenges for growers
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ArticleJazz voted UK’s tastiest apple
Fast-rising club variety wins coveted prize at National Fruit Show in Kent for third year in five
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ArticleFailed product launches cost brands over £30m
Basic errors in online listings by grocery brands such as shortened product names mean shoppers can’t find new items to purchase
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ArticleProminent launches consumer campaign
Tomato group is launching a series of video clips featuring the end user
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ArticleCamposol’s new blues brand hits the road
The Berry That Cares brand debuts for its first full season in China
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ArticleLe Tissier goes organic
New organic delivery service for time-poor customers delivers first box to football legend Matt Le Tissier
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ArticleIndian food and a fourth meal tipped as 2018 trends
Indian street food, eating four meals a day and plant proteins have been named in Waitrose’s annual food trends report
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ArticleEurobanan searches for spirit of Costa Rica
The Spanish company is giving consumers a chance to win a trip to Costa Rica with its new promotional campaign
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ArticleWest Pak debuts avo campaign
The Avocado Family campaign serves as a foundation for carrying on the legacy of retiring founders Randy Shoup and Galen Newhouse
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ArticleABC ramps up blues promotions
A series of events is planned at home and abroad to coincide with Argentina’s high production period
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ArticleBranding specialist branches out
Former Delta Agrar marketing director Julka Toskic has set up a new agency to work more closely with fruit and veg brands
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ArticleWaitrose launches orange-skinned apples
Sunburst apples are described as a ‘retail first’ and have launched at Waitrose in the run-up to Halloween
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ArticleTango extends European supply window
The clementine variety is now available in substantial volumes for eight months of the year
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ArticleNatureFresh to bring Tomberry to North America
The Ontario-based grower said the variety is a perfect fit for its rapidly expanding snacking offer
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ArticleChefs favour mini pumpkins
Mini and unusual pumpkin varieties such as Munchkin, Sweet Lightening and Sweet Dumpling are finding favour with chefs for Halloween
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Article‘Work with NHS to tackle health crisis,’ says EAP head
Steven Munday of English Apples and Pears says industry should unite and work with government departments to tackle obesity and diabetes
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ArticleRaspberry breeding consortium launches first two varieties
NIAB EMR’s ‘East Malling Rubus Breeding Consortium’ launches two new raspberries as it looks to break dominance of club varieties