All Marketing articles – Page 197
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Pink Lady America loses trademark appeal
Australian court upholds APAL’s rights over Chilean-grown Pink Lady sales in North America
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Easy peelers are the easy choice
Easy peelers are going from strength to strength, while oranges are still suffering from a lack of convenience
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Harnessing the power of big data
SanLucar to share its view on how to get the most out of new technologies at next week’s EU Fresh Info Forum in Rotterdam
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View the world as your market, suppliers urged
There is growing demand for British exports including in Germany, Spain and China, according to speakers at Food Matters Live
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Fruit and veg is 'best way for retailers to boost public health'
A good-value fresh produce aisle is the best public health benefit a retailer can provide, a senior buyer at Tesco has said
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Fruit campaign offers 50p off all M&S topfruit
Industry campaign Adventures in Fruit is offering 50p off all M&S topfruit if consumers scan voucher barcode at till
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Kloosterboer rewarded for CO2 efforts
Group lands Lean & Green Star award for Carbon Dioxide reduction of 35 per cent in five years
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Kalettes poised for major marketing push
Tozer Seeds-bred brassica brand is ramping up marketing for this season as suppliers aim to replicate Tenderstem success
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Piñata apples make waves
Stemilt’s apple variety and new apple campaign are turning heads in the US and Canada
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Hummus start-up seeks surplus fruit and veg
ChicP founder is looking to work directly with growers to supply outgrade produce for premium hummus range
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Sales of Bimi up 65 per cent in Europe
Branded brassica is being supplied to European retailers via FV SeleQt as brand licensor unveils new packaging
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Landgard begins work on new logistics site
German fresh produce giant starts construction of new logistics and packing facility in Berbersdorf, Saxony
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Junk food advertising 'holding back' obesity fight
Less than two per cent of food advertising spend is spent on fruit and veg compared to 20 per cent on snacks and sweets
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South African chef promo launches
For the fourth year, the South African Cuisine Young Chef of the Year competition is open for business
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USDA awards 2017 marketing funds
Tom Vilsack outlines USDA funding for 2017 market development programmes
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Sarah Calcutt heads up Avalon’s new PO
Former fresh produce marketer to manage newly-formed producer organisation while continuing at Partners in Produce
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EUFRUIT hosts first general assembly
The network, which aims to facilitate access to fruit knowledge and research, discussed its core thematic areas
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INI launches Kimaye for kids
Indian grower-marketer INI Farms brings out new branded fruit range targeted at kids on Children’s Day with Tesco Star Bazaar
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Jumbo Chilean cherries star on Singles Day
Alibaba’s Mr Fresh, Asoex and Frutacloud join forces to promote ‘super sized’ Chilean cherries for the world’s biggest shopping day
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Pink Lady sponsors women’s rugby team
Apple brand signs two-year deal with Kent rugby team, who now wear pink branded shirts