All Marketing articles – Page 197
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ArticleTwo down for Freshness from Europe
Promotional campaign marked the end of its second year with an appearance at Summer Fancy Food in New York
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ArticleCatalan flat peaches to feature in Edeka campaign
The supermarket hopes to double consumption during the month-long promotion
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ArticleAcross the pond: The art of produce trendspotting
FPJ's new columnist and former G's brand manager, Amy Cross, writes home about her first impressions of produce retail in the US
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ArticleThe Garlic Farm wins £20k prize
Isle of Wight producer has been named Ocado’s Next Top Supplier 2017 winning a marketing cash prize and new listings
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ArticlePink Lady comes out in support of Pride
Apples with limited edition rainbow labels will feature in giveaways at London and Manchester Pride events
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ArticleMurcia backs European Fruit Day
The initiative is aimed at driving consumption at the height of the region’s summer fruit campaign
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ArticleBig growth for Asia Fruit Logistica
Total exhibition space for Asia’s leading produce show is already up by 25 per cent on last year
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ArticleAldi launches Wimbledon tennis apples
Discounter selling Granny Smiths in tennis ball tubes and strawberries in limited edition packaging to mark start of tennis tournament on 3 July
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ArticleHoly Moly shakes up avocado NPD
New gourmet dip claims to be the UK’s first ‘pre smashed avocado’ and has debuted in several premium retailers
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ArticleRockit scoops export award
Apple grower-marketer Rockit Global won the ExportNZ Hawke’s Bay ASB Exporter of the Year Award
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ArticleMunch’n brand grows in Asia
Marketing campaign reaches over 800,000 people in Japan, while Hong Kong also shows promise
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ArticleCMA CGM unveils new image
Shipping group launches its 'new ambition through a new slogan, a new visual identity and new graphic identity'
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ArticleKalettes launches digital campaign
New digital marketing strategy in the southeast region of the US looks to generate more brand awareness
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ArticleAussies tapping into aged-care market in Asia
Western Australian business Fresh Produce Alliance has received A$200,000 to develop products for Asia
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ArticleReady Pac tucks into meal kit market
Company looking to tap into US$8.3bn fresh prepared meals category with launch of new Fresh Prep'd range
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ArticleFreshfel: "Greater cooperation required"
Message coming out of the Association's AGM is that policy makers and the fruit and vegetable sector need to work together more
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ArticleAlibaba signs MoU with Driscoll’s
Leading Chinese e-tailer Alibaba has formed a strategic partnership to bring Driscoll's berries to Chinese consumers
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ArticleOrganics 'needs year-round campaign'
The issue of marketing and how to capitalise on growing demand was a key feature at a Soil Association event this week
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ArticleDole Go Berries! to get the blues
Popular 'Snap-Rinse-Go' to expand into blueberries after landing the United Fresh Best Packaging Innovation Award
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ArticleCampaign looks to put peas on plates
Great British Pea Week will be focusing its attention on school dinners as it looks to improve kids' health