All Marketing articles – Page 199
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ArticleStunt offers gin and tonic in exchange for a cucumber
Hendrick’s Gin has announced it will serve gin and tonics in exchange for a cucumber in a new take on World Cucumber Day
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ArticleThe sustainability agenda
How can producers respond sustainably to food crazes and what is the consumer appetite for ethical produce? President of organic watchdog Ecovia Intelligence, Amarjit Sahota, chats to Nina Pullman
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ArticleUSA Pears gears up for 2017/18 campaign
Consumer promotions will include a in India and a Mexican wrestling themed nutrition promotion in Mexico
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ArticleChile to showcase easy peelers in UK campaign
The pilot programme, which gets underway this month, will be aimed primarily at children
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ArticleChiquita brings We Are Bananas to Europe
Chiquita director John Cockle previews the multinational's new campaign, which arrives in Europe this summer
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ArticleMontosa brings tropicals range to UK
The company has given its guacamole and mango sauce brand, Native, an overhaul ahead of a push into the UK market
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ArticlePoupart relaunches Ravenhill brand
Produce giant has unveiled premium produce brand with new-look visuals designed for high end retail
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ArticleGrá brand on show at Bloom 2017
Visitors to the Dublin event sampled and purchased a selection of Grá-branded fresh produce
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ArticleOpening bell for Dutch peppers in China
The Netherlands' first ever commercial campaign for fresh pepper exports to China is about to get underway
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ArticleBravocado seeks more avocado sales
Shanghai Supafresh introduces packaged avocados at different stages of ripeness under its Bravocado brand to drive consumption in China
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ArticlePink Lady unveils summer campaign
Activities include television, digital media, a poster campaign and sponsorship of key events
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ArticleFresh produce's brand masters
FPJ rounds up the leading names in fresh produce branding and analyses their latest investment and marketing plans
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ArticleColdpress wins £2.3m cash injection
Fruit-based drinks brand has received new backing from investment bank and consumer brand specialist
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ArticleDrone records Waitrose watercress harvest
Retailer releases footage of watercress harvest at Manor Farm in Hampshire as first leaves arrive on shelves
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ArticleBig interview: Syngenta
Eurofruit speaks exclusively with three key players at Syngenta about the group’s tomato category and wider values
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ArticleIceland sees sales rise as consumers favour frozen
Retailer said changing perceptions of frozen and new stores helped secure its 2.0 per cent like-for-like sales rise in last year
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ArticleT&G Global marks milestone in Vietnam
T&G Global celebrate 120 years in business with a customer event in Vietnam
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ArticleSnack to the future
The growth of out-of-home eating is very much at the forefront of seed breeder Rijk Zwaan’s thinking when it comes to the tomato category
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ArticleProduce brands combine for promo
Skinny Dips campaign brings together five leading US fresh produce brands
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ArticleChile turns up heat in row with Zespri
The New Zealand kiwifruit marketer has called on Asoex to provide proof of accusations of monopolistic practices