All Marketing articles – Page 193
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ArticleAudio: Pink Lady tickles Indian taste buds
Gagan Khosla of NGK Trading, the newly licensed importer of Pink Lady apples to India, is encouraged by the consumer response
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ArticleWonky juices hit shelves at Tesco
Waste Not range will make use of out-of-spec produce from G’s and AMC with 3.5 tonnes set to be rescued in first 12 weeks
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ArticleTGA gears up for British Tomato Week
Promotional campaign will run for a fortnight this year, featuring tastings, cookery demonstrations and a tomato-themed supper club
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ArticleBayer highlights cucumber opportunities
Vegetable seed segment Nunhems releases second white paper to highlight market opportunities for more diversity in cucumbers
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ArticleThink Fresh: Put value at centre of strategy
New research into the perceived value of fresh fruit and veg in Italy suggests more emphasis on taste is required
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ArticleYear-round asparagus promo set for second year
Following the success of its initial promotion in 2017, growers' body targets second 12-month promotion
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ArticleFlorette back on TV with £3m spend
Brand set to continue Always Made with Sunshine concept, backing up a range of new product launches this summer
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ArticleFyffes peels back cover on new campaign
Focus will be on unique selling points including quality control, storage techniques and harvesting by hand
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ArticleTenderstem unveils ‘foodscape’ adverts
Imaginative designs by reknowned photographer Carl Warner to accompany campaign to promote product’s versatility
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ArticleJazz box promo launches in Asda
Limited-edition nine-boxes of the apple variety go on sale, with consumers also offered the chance to win slicers
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ArticleNew grapes to vie with Thompson and Crimson in Greece
British breeder and grower Jupiter Marketing joins forces with Grapa Varieties to grow new late-season varieties
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ArticleVeg purchases down last year, again
Government survey for 2016/2017 shows that British households are buying less veg, albeit more fruit
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ArticleCelina pear offers enormous potential
Promise of two years ago confirmed by first harvest of blushed pear Celina in South Africa
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ArticleChile launches first ever kiwifruit campaign in India
Promotion will strengthen Chile’s image as a supplier of high quality fruit in the market
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ArticleRegal'in launch new white flat nectarine
The new variety will reach commercial production in 2020 after the formal unveiling of certified producers at medFEL
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ArticleGrower brings baby kale to Greece
Salad producer Vezyroglou Farm is first to grow the baby leaf in the country, looking to tap into growing demand for superfoods
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ArticleChile hails success of Chinese cherry campaign
With exports set to double within the next five years, promotional activities will underpin sector’s future profitability
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ArticleDriscoll's extends blackberry campaign
Successful harvesting of glasshouse blackberries in Northern Europe helps extend blackberry season into spring, summer, and autumn
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Article"Bomb shelter" micro-greens on sale in Waitrose
Growing Underground is selling two salad leaf ranges at the retailer and are setting their sights on new underground sites
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ArticleEU apricot yield to fall by nearly a quarter
European producers are forecasting lower yields this year, after demand failed to meet 2017's record supply