All Marketing articles – Page 193
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ArticleOmnifresh targets Asian apple market
New venture, which represents 20 per cent of Italy's apple production, could expand to other product categories in future
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ArticleColombia joins World Avocado Organization
The world's fourth-biggest avocado producer has joined the international group dedicated to increasing consumption of the fruit
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ArticleTenderstem teams up with Meera Sodha
Chef creates Tenderstem-based recipes as part of marketing campaign encouraging consumers to be adventurous with the brassica
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VideoEuropean kiwifruit project builds Asian demand
Asia Fruit Logistica: Anta Tsaira of Premium European Kiwi talks about the progress made by Greece's EU-backed project
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ArticleThink Smart, think US Pears
Actress and sustainable living advocate Amy Smart is the new spokesperson for USA Pears
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ArticleTozer Iberica takes back celery responsibility
Spanish subsidiary aims to build closer relationships with growers by taking back distribution role from HM Clause
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ArticleDriscoll's expands BerryTogether campaign
Berry leader launches experiential activation in US designed to "deliver joy to neighbourhoods and bring communities together"
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Article"Time is now" for organic kiwifruit
Zespri and Oppy are exploring the opportunities for organic kiwifruit in North America
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ArticlePink Lady lands healthy snacking award
Branded variety recognised for taste, texture and quality in snacking category at Healthy Food Guide's Best of Health Awards
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ArticleInnovators win Asia Fruit Awards
The Chilean Cherry Committee/ASOEX, IG International, Ranch Market and Dalton Thomas scooped the prestigious 2018 Asia Fruit Awards
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ArticleChile looks east
Exporters in Chile may be facing production and trade challenges in an unstable global market but strong promotional campaigns in Asia are yielding results as the exports giant looks to expand its presence in China and India
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ArticleChile strengthens presence in India
Chile seeking to position itself as an important supplier of fresh, high quality fruit
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ArticleBerryWorld launches kiwi berry promo
Marketing push aims to boost awareness of wide range of usage possibilities during fruit's short season
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ArticleECPA releases informative video series
Consumer-friendly videos explore the perceptions and misconceptions surrounding food production
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ArticleUK shoppers slow to adopt e-commerce tech
Consumers reluctant to use wifi, QR codes, mobile shopping lists and social media in store despite rising demand for convenience
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ArticleFyffes promotes Dundalk story
Fyffes sponsorship ‘helping club achieve success’, according to Irish football team's chairman
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ArticleOrganic produce sales outperform market
New figures released ahead of Organic September indicate organic fruit and veg sales are up 5.3 per cent
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ArticleMetis centre stage in new campaign
Coregeo is promoting family of four stonefruits in UK supermarkets and online, backed with new imagery
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ArticleSinclair appoints marketing manager
Sinclair has welcomed Duncan Jones to its UK team, with the aim of developing the group’s marketing strategy in new and emerging markets
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ArticleLooking beneath the surface
Tru-Cape asks South African consumers to look beyond the superficial appearance of apples and pears