All Marketing articles – Page 194
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ArticleMission Produce launches Minis
New offering provides consumers with 8-10 single-serve avocados in easy-to-carry bag
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ArticleFree toys drive kids’ food choices
New study confirms that free toys have powerful impact on children’s food choices, regardless of meal content
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ArticleNew look for Pink Lady
Revamped graphics and brand identity to be unveiled at Asia Fruit Logistica
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ArticleWorld of opportunity for berries
BerryWorld has launched in Australia, entering into a joint venture with Piñata Farms
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ArticleBob Dylan drives Northwest cherry sales
Chinese e-tailer Fruitday promotes Northwest cherries with Bob Dylan-themed packaging and sees sales increase almost 40 per cent
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ArticleRK Growers building sales to Asia
Italian fresh produce marketer sees strong growth trend in the region following the opening of its new office in Hong Kong
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ArticleMastronardi in Golden Fresh Farms deal
Agreement aims to bring Mastronardi’s Sunset brand produce to more consumers throughout the US
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ArticleFresh produce is ‘star performer’ in organics
Sales of organic fresh produce were up by 7.4 per cent over the last year, with fruit, tomatoes and salad performing strongly
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ArticleTango hits South African shelves
The long wait for the appearance of the new mandarin Tango in the country's supermarkets is over
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ArticleChile airport campaign takes off
If successful, the trial promotion at Madrid’s Barajas airport could be extended to other major airports in Europe
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ArticleStrong finish for Northwest cherry season
With volumes expected to remain high throughout August, promotional activity will not ease up
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ArticleNZ ranks high for fresh consumption
Research by the 5+ A Day Charitable Trust found around 40 per cent of New Zealanders eat their five-a-day
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ArticleMangoes make emoji shortlist
Unicode Technical Committee set to announce final list of new characters in the last quarter of 2017
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ArticleAsia Special: China’s pear-fect potential
As demand for high-quality topfruit grows in China, Belgian and Dutch suppliers have established themselves in the market. But what opportunities does the market hold for British firms if access can be secured, asks Fred Searle
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AnalysisOpinion: Bridging the gap to consumers is vital
Even suppliers of commodity fresh produce items must work to understand consumer needs, writes Tunde Daczo
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ArticleBologna potato group attacks EU-Canada deal
Producers say CETA will open the door to 'agri-food piracy' once it comes into effect in late September
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ArticleMission debuts organic avo box
Mission Produce has launched its new packaging for organic avocados
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ArticleNutriKiwi boosts Australian investment
Increased sales support and new marketing materials help maximise trade over NZ kiwifruit season
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ArticleMorrisons pledges to ban ‘fake’ farm brands
Retailer makes British food commitment to coincide with today's Farm24 campaign and pledges to avoid fictitious farm branding
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ArticleBanana importer appoints new marketing agency
SH Pratt Group has hired 8848 Communications to run digital projects, PR and social media