All Marketing articles – Page 202
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ArticleHala El-Shafie new face of California Prunes
Appointment reflects board's commitment to raising awareness of the health and nutritional benefits of prunes
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ArticleBesana's new branded range goes online
The dried fruit and nut company is selling its products via AmazonFresh under its own newly designed label
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ArticleSteep rise in Chilean avocado exports
Strong demand accross established and new markets led to a surge in shipments in the first nine months of 2017
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ArticleMulholland family features in Sunkist Family Stories
Californian mandarin pioneer profiled in multimedia storytelling project
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ArticleWaitrose launches 'colour-changing' sprouts
Redarling sprouts turn from purple to red once cooked and have launched at Waitrose ahead of festive season
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ArticleLarger peppers in short supply
A slow start to the Spanish pepper season has limited supply of larger loose product, creating problems for some producers
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ArticleWaitrose creates ‘first-ever’ sprout wreath
Quirky festive creation features sprouts woven into Scottish fir foliage as retailer finds new ways to use sprouts at Christmas
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ArticleOpal apples create a buzz
Marketing initiatives garner consumer press while driving apple sales for retailers
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ArticleBranston appoints new head of category
Penny Francis joins potato supplier from Birmingham-based food manufacturer 2 Sisters
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ArticleFruit Adventure wins marketing campaign award
Max MacGillivray’s Great Fruit and Veg Adventure campaign won the award at the recent Food Matters Live show
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ArticleRoom for luxury in Italy's fruit and veg market
New research due to be presented in Milan suggests most Italian fresh produce consumers want something special
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ArticleScarlet fever sets pulses racing
Producers and consumers are apparently getting excited about two new apple varieties, Crimson Snow and Red Moon.
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ArticleMixed bag for citrus ahead of Christmas
Sales rise despite reports from suppliers that shoppers are switching to other categories due to retail inflation
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ArticleEntries opening for MOYA 2018
Australasia’s premier marketing award for the fresh fruit, vegetable and floral industries returns for seventh straight year
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ArticlePink Lady unveils festive deals
Apple brand is working with Tesco and Amazon Fresh in two of its final marketing activities for 2017 to coincide with NH crop
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ArticleBesana wins listing with Amazon Fresh
New range of dried fruit and nuts launched with online retailer last week
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ArticleBattaglio boosting demand with new identity
Italian importer says it wants to capitalise on recent growing interest in fresh fruit and veg among consumers and retailers
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ArticleCPM Retail rebrands to Soloberry
Move by AG Thames subsidiaries will bring berry activities under one brand as Soloberry business goes from strength to strength
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ArticleZespri wins award for growth strategy
Kiwifruit marketer recognised at Deloitte Top 200 Awards in New Zealand for its strong growth strategy
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ArticleCalifornia prunes in the limelight
The fruit’s nutritional clout and versatility as a high-end ingredient is fuelling a resurgence in UK sales