All Marketing articles – Page 205
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ArticleSpanish cooperative joins British Summer Fruits
Onuba Fruit has become the first international member of the UK’s soft-fruit trade body
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ArticleStrawberry sales down but catching up
A late season and unpredictable weather caused some volume challenges over Wimbledon fortnight, but sales are expected to catch up
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ArticleNFU files Trading Standards complaint over ‘fake’ farms
Retailers using ‘fake’ farm branding are could mislead consumers over country of origin of produce, the NFU has said
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ArticleColdpress hires FMCG marketing veteran
Former Puma and Pernod Ricard marketing chief Roger Harrison has joined Coldpress and fast-growing smoothie sector
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ArticleChile launches first ever avo campaign in China
The industry expects shipments to China to top 10,000 tonnes this season
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ArticleSouth Africa: new market trends in Europe
In the first of three reports from the Western Cape, Fruitnet looks at how changing demand is influencing fruit exports
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ArticleSanLucar lets its brand do the talking
Strategy director Holger Brandt says the company’s successful debut in Asia is all down to the quality behind the brand
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ArticleG’s to establish Dutch JV to market Love Beets
New JV with Dutch organic grower Bio Brass will be the hub for G's European marketing of branded and fresh beetroot
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ArticleCucumbers showcased at cookery masterclass
Bloggers, journalists and chefs attended a recipe demo and promotional event at Le Cordon Bleu in London
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ArticleHillFresh adds Cepi to melon line up
Dutch company says sales are outperforming Spanish melons during the summer
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ArticleGiumarra pushes Nature's Partner stonefruit
Importer offers Nature's Partner-branded totes as part of stonefruit promotion
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ArticlePAIA unveils seasonal category plan
The association anticipates increased demand for fresh asparagus in the US this season
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ArticleWoolies goes for value-focused ads
M&C Saatchi has launched Woolworths new brand campaign ‘That’s Why I Pick Woolies’
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ArticleAldi extends Team GB partnership beyond Rio
Aldi has announced it will extend its partnership with the British Olympics team until the Tokyo Games in 2020
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ArticlePortugal: fresh impetus for Euro champions
The country's international footballing success is apparently being replicated in its fresh produce business
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ArticleSumo Citrus to go nationwide
Australian retailer Woolworths will be stocking Sumo Citrus mandarins nationwide for the first season
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ArticleUS summer mango season in full swing
The 2016 Mexican crop expected to weigh in at 66m-70m cartons, according to National Mango Board
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ArticleBollywood star fronts Zespri campaign
Zespri recruits child actor Harshaali Malhotra as the face of its brand in a new multi-media communication campaign in India
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ArticleSun World appoints California licensees
Group's proprietary grapes more broadly available through appointments of Sunlight and Sun Pacific
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ArticlePeruvian exporters target growth in Italy
Latin American nation's promotional body Promperù named as official partner country of international trade fair Macfrut