All Marketing articles – Page 205
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ArticlePink Lady announces apple cosy promotion
Christmas-themed cosies will be given away with 1kg bags of apples from 5-18 December
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ArticleClemengold celebrates bumper season
The citrus brand says it has come to the end of a very successful Southern Hemisphere campaign
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ArticleRed Tractor urges industry to support autumn promotion
Certification body’s on-pack autumn promotion on track to be its most successful yet, with close to 14 million brand impressions online
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ArticleGF Group set to go public as Orsero
Company will be listed on stock exchange in early 2017, although current owners are expected to retain shareholding
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ArticleEasy peelers lead Chile’s citrus charge
Chile has seen a notable rise in its share of the US easy peeler market over the past five years
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ArticleCA strawberries celebrate China access
As California Strawberry Commission celebrates access to China with launch in Beijing this week, Chris Christian discusses the historic deal
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ArticleFPC ensures future for kiwiberries in UK
EU legislation categorising kiwiberries as a ‘novel food’ had threatened to halt sales in the UK before trade body intervened
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ArticleUK grows sweet potato production
Sweet potato production is rising in the UK, with growers reporting ‘phenomenal’ growth in retail and consumer demand
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ArticleFresh fruit set to win hearts on Singles Day
Washington apples, Australian mangoes and Spanish peaches just some of the imported products in Tmall’s mix
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ArticleRSA apples benefit breast cancer campaign
Groups band together to to raise money for good cause
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ArticleAvocados from Mexico lands award
Campaign lands Design of the Times award for its Molcajete Bowl Bin
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ArticleJamming with fruit at Tutu celebration
South African fruit growers and exporters support youth conference in Cape Town to celebrate 85th birthday of Archbishop Desmond Tutu
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ArticleGhoulish gourds hit shelves for Halloween
Morco Fresh has seen the growing popularity of Halloween in Australia offer an opportunity for ghoulish gourds, Mini Jacks and Jack-o’-Lantern carving pumpkins in October
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ArticleUSA Pears goes spooky for Halloween
Orgainsation partners with Alternative Proteins for 'spooky' October-themed promotion
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ArticlePreparing potatoes for the future
Difficult growing conditions look likely to reduce yields, while the rising demand for convenience presents both barriers and opportunities in sales
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ArticleNZ Avocado introduces new food star
Ollie the Avocado will grace New Zealand TV commercials and social media as the country’s charming new animated food star
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ArticleWAC targets China gains
Washington Apple Commission’s Rebecca Lyons says Tmall Singles Day promotion will be part of bigger push in China this year
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ArticleGreek kiwifruit on show in Dubai
As part of the Premium European Kiwi campaign, Greek producer organisations have been promoting their fruit in the UAE, in advance of their participation at WOP Dubai
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ArticleBringing the A game
Asda fresh produce manager Charlie Mills on locking horns with Aldi and revamping the produce category
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ArticleSeeka rebrands to reflect diversified business
New Zealand-listed company formerly known as Seeka Kiwifruit Industries has renamed and rebranded to reflect its business evolution