All Marketing articles – Page 205
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ArticleWest Pak debuts avo campaign
The Avocado Family campaign serves as a foundation for carrying on the legacy of retiring founders Randy Shoup and Galen Newhouse
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ArticleABC ramps up blues promotions
A series of events is planned at home and abroad to coincide with Argentina’s high production period
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ArticleBranding specialist branches out
Former Delta Agrar marketing director Julka Toskic has set up a new agency to work more closely with fruit and veg brands
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ArticleWaitrose launches orange-skinned apples
Sunburst apples are described as a ‘retail first’ and have launched at Waitrose in the run-up to Halloween
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ArticleTango extends European supply window
The clementine variety is now available in substantial volumes for eight months of the year
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ArticleNatureFresh to bring Tomberry to North America
The Ontario-based grower said the variety is a perfect fit for its rapidly expanding snacking offer
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ArticleChefs favour mini pumpkins
Mini and unusual pumpkin varieties such as Munchkin, Sweet Lightening and Sweet Dumpling are finding favour with chefs for Halloween
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Article‘Work with NHS to tackle health crisis,’ says EAP head
Steven Munday of English Apples and Pears says industry should unite and work with government departments to tackle obesity and diabetes
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ArticleRaspberry breeding consortium launches first two varieties
NIAB EMR’s ‘East Malling Rubus Breeding Consortium’ launches two new raspberries as it looks to break dominance of club varieties
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ArticleNew campaign promotes benefits of leeks
Leek Growers Association campaign focuses on highlighting nutritional benefits to consumers
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ArticleWorld champion skier joins Crimson Snow
Italian double World Cup downhill champion Peter Fill has been named as the apple variety's new brand ambassador
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ArticleHow to market fresh produce, USA-style
US produce marketers don't hesitate to offer usage advice in visible on-pack messages, writes Amy Cross
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ArticleSpecial report: Northern Ireland hots up
A biomass scandal and a political stalemate are not preventing fresh produce businesses in Northern Ireland investing in anything from automation to new product ranges. Nina Pullman paid a visit
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ArticleAmbrosia campaign kicks off in Spain
Wholesale markets will be the main target of this year’s promotion
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ArticleQifeng and JD strengthen partnership
Leading Chinese kiwfruit brand boosts partnership with e-tail giant in anticipation of an exciting season
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ArticleWest Pak launches avo campaign
Avocado grower-shipper goes heart-healthy with its new I Heart Avos marketing drive
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ArticleAlbert Bartlett names Robinson Fresh as US partner
Potato supplier said new partnership will help ‘understand and simplify’ the complexities of North American produce market
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ArticleSainsbury's stresses power of marketing
Supermarket's Alec Kyriakides tells Veg Summit that upbeat messages about veg are key to consumption growth
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ArticleSprouts scoops pear marketing prize
Pear Bureau Northwest recognises the store’s sales-boosting pear category strategies
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ArticleStrong supply drives down potato prices
Increases in planted area are depressing the market but small and premium varieties continue to enjoy solid sales growth