All Marketing articles – Page 209
-
ArticleWAC elects new board members
Chelan Fruit’s Dave Robison becomes new chairman, replacing Brian Alegria
-
ArticleMangoes put in solid performance
New report from National Mango Board highlights US sales recovery in 2015
-
ArticleG’s hosts organic discussion day
Over 50 representatives from retail, foodservice and processing met at G’s Fresh to discuss growing the organic sector
-
ArticleNew website for Marlene apples
Site outlines history of the fruit while offering recipe ideas and news items
-
ArticleZespri reports on record-breaking campaign
Marketer saw the biggest-ever total return to growers and record sales volumes for Zespri Green and Zespri SunGold
-
ArticleChiquita links up with world-famous Nickelodeon brand
The banana brand is aiming to follow up on its 2015 consumer marketing successes, which helped double the company’s sales figures
-
ArticleRegional report: South west powerhouse
Growers and suppliers in south west England are investing in automation, added-value and marketing campaigns. Nina Pullman went to visit
-
ArticlePrepared in line for more growth
The prepared category is soaring, aided by the fact that it suits 2016 UK’s hectic lifestyle generation, but price is still giving headaches to those at the sharp end
-
AnalysisOpinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
-
ArticleZespri targets North American growth
In addition to extended distribution of key varieties, the kiwifruit giant will open an office in Orange County
-
ArticleGreek kiwifruit makes inroads in Canada
Premium European Kiwi marketing campaign debuted at SIAL Canada
-
ArticleThe Co-op unveils new ‘heritage’ identity
Convenience retailer has brought back its historic clover leaf logo and unveiled five-year plan with focus on Fairtrade and Co-op membership
-
ArticleApal kicks off Hailstorm Heroes
Industry body Apple and Pear Australia has launched its campaign to support pear growers affected by last year’s hailstorms
-
ArticleFruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
-
ArticleJazz strikes chord with Swiss public
Consumers polled during retail show BEA picked out the variety as their favourite, followed by Braeburn and Pink Lady
-
ArticleFyffes backs Seafarers campaign
Seafarers UK launches campaign to raise maritime awareness in primary schools
-
ArticleZespri prepares for North American onslaught
Marketer anticipates major volume growth this year in response to strengthening consumer demand
-
ArticleMango superfruit status probed
NMB says there is a growing body of evidence that regular consumption can protect against major illnesses
-
ArticleMarketer of the Year Award 2016: Winner Announced
Matthew Crouch of Freshmax Australia wins the PMA-Produce Plus Marketer of the Award 2016 for the ‘Sumo Citrus’ brand awareness marketing campaign
-
ArticleBritish Tomato Week kicks off with chef school
Ahead of the peak British tomato season, the industry linked up with chefs at Le Cordon Bleu and House of Commons