All Marketing articles – Page 208
-
ArticleStonefruit bounces back after 2016
A poor northern hemisphere sales period saw the stonefruit category suffer a substantial decline last summer, but things are starting to look up again
-
ArticleDole launches Go Berries!
Group's 'Snap-Rinse-Go' packaging allows US shoppers to snack healthily on-the-go
-
ArticleGrowers optimistic for English strawberry season
British crop boosted by a good number of chill units over winter and is expected to find welcome buyers after Spanish supply issues
-
ArticleZespri brand marks 20th anniversary
Kiwifruit marketer celebrates with week of festivities, as industry aims to double sales by 2025
-
ArticleA new approach for tomato branding
Slovakia's GreenCoop is aiming to build demand for quality, locally grown tomatoes in central European markets
-
ArticleYou say tomato, I say tuna
New survey by Dole Packaged Foods Europe reveals some alarming figures about Brits' knowledge of fruit and vegetables
-
ArticleAmbitious FTAs are ‘more effective’
Modern trade deals have successfully boosted EU exports, imports and increased jobs, a new report has found
-
ArticleAunt Bessie’s launches frozen vegetable chips
New frozen vegetable chips made from parsnips, carrots and sweet potato will launch at Tesco and Waitrose this month
-
ArticleBetter storage guidance 'would cut food waste'
Reducing the number of date labels on produce has helped consumers but there is more work to be done on storage guidelines
-
ArticleStemilt targets Cinco de Mayo
Group's signature Pinata apple is seen as ideal to promote during the festivities
-
ArticleConsumers say yes to wonky veg
Research shows majority are prepared to buy imperfect produce if the price is right
-
ArticleManaging the media during #vegcrisis2017
G's marketing director Anthony Gardiner on the impact of national media coverage of recent veg and salad shortages
-
ArticleWaitrose trials video shelf labels
Video labelling features tasting tips from buyers and can help promote seasonal campaigns
-
ArticleInnocent launches new ‘Super Juices’
New vegetable and vitamin drinks from smoothie giant designed help consumers reduce fatigue and meet 5 A DAY target
-
ArticleKalettes target southeast US
The kale and brussels sprouts hybrid aims to create greater brand awareness
-
ArticleMack forms plum JV with South African stonefruit grower
The Custom Plum Company will market a series of exclusive plum hybrids to the UK market
-
ArticleM&S sends out Flavor King gift boxes
Retailer has sent its top 500 loyalty card holders a new season pluot while suppliers and buyers attend Flavor King supper club
-
ArticleCMR inks Del Monte deal
Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries
-
ArticleAussie Farmers launches new campaign
Grocery delivery company launches new ad campaign to promote its locally sourced dinner boxes
-
ArticleExport programmes a win for USA Pears
A cost-benefit analysis of Pear Bureau Northwest's USA Pears export promotions has shown the importance of the programme to pear growers