All Marketing articles – Page 208
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Aartsenfruit wins Bimi marketing deal
Dutch supplier has signed a deal with Bimi master licensor Coregeo to market the brand to the Benelux wholesale markets
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Tomato PGI welcomes new member
Volumes of Tomate La Cañada-branded tomatoes to increase as Luis Andújar becomes seventh company to join the label
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Del Monte flash mob hits Chicago
Flash mob of bananas flood Pioneer Court in Chicago to promote Del Monte Halloween campaign
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UK shallots promoted at London supperclub
Food bloggers and writers attended a supperclub at The Urban Kitchen to promote the start of the British shallot season
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Rijk Zwaan demo days open for business
Six-week period allows Rijk Zwaan to showcase various open-field vegetable crops in Fijnaart
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California dreaming for Chinese consumers
Table grape promotion helps increase awareness over Mid-Autumn Festival
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New brand for Sicilian prickly pears
Sicilio aiming to bring one of Italy's most unique and distinctive products into the mainstream with concerted marketing effort
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Jingold secures support from Gruppo Mazzoni
Italy's largest kiwifruit marketer joins Agrintesa and Naturitalia to develop production and sales of yellow and red varieties
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Pomanjou Group evolves into Innatis
The French apple group’s recent growth has encouraged it to update its identity to reflect its core values of innovation, nature and tradition
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What did you miss at Asia Fruit Logistica?
This year's exhibition created a considerable buzz on social media. Here are some of our highlights from the show…
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Syngenta and Rijk Zwaan sign veg deal
Cross-licensing agreement on native traits in vegetables allows companies to bring improved varieties to market
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Coldpress launches three new flavours
Drinks brand has launched three new flavours with produce including beetroot, berries, bananas, kiwi and cacao
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Aldi pushes ethical credentials
Retailer launches ad campaign highlighting that its products might be low priced, but they are also ethically sourced
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ECPA responds to 'award' nomination
The 'Democracy for Sale Award', organised by four NGOs, alleged the ECPA colluded with EC during TTIP negotiations
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NFU promotes Red Tractor Week at supermarkets
Farmers will visit supermarkets across the UK to endorse food standards, welfare and environmental protection
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FDOC appoints Midsummer Marketing
Group will handle European promotions for fresh Florida grapefruit
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Primland previews season at AFL
French kiwifruit grower-marketer Primland will preview its new production season at Asia Fruit Logistica next week
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Munch’n kiwiberries one #sweet #snack
Freshmax New Zealand has found its Munch’n kiwiberry brand is proving more popular than the average kiwiberry
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Driscoll’s unveils new look
Global berry business Driscoll’s has launched a new brand strategy with a refreshed look
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Royal recognition for Serbian fruit exporter
Ritopek Cherries has been given a royal warrant by HRH Crown Prince Alexander II for its range of fresh fruit