All Marketing articles – Page 206
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ArticleAC Goatham walks away from English Apples & Pears
Loss of major grower will reduce budget of topfruit trade body, but new CEO insists majority want a ‘unified industry’
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ArticleChile strengthens ties with Chinese airline
China’s aviation trade continues to help Chile’s fruit industry grow its presence in the People's Republic
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ArticleItalian kiwifruit company sees red
Origine Group confirms plan to introduce commercial volumes of Sweeki Red kiwifruit from the 2018/19 season onwards
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ArticlePink Lady reflects on 2016 campaign
Link-ups with Gay Star News, CarFest and the London Marathon were part of the Pink Lady roster of 2016 events
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ArticleSpanish Persimon volumes to rise by 15 per cent
A dry summer will see volumes rise while Spanish Persimon industry launches new campaign focusing on PDO label
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ArticleAsda slashes price of 45 produce lines
Retailer has revealed new price offensive as part of overhaul to challenge Aldi and boost produce sales
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ArticleDole to sell Star Wars fresh produce
The group has signed a major deal to feature a number of Disney characters in its fruit and vegetable marketing
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ArticleCaprabo celebrates World F&V Day
Supermarket’s free fruit for kids initiative forms part of its healthy eating programme
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ArticleNC sweet potato industry ‘assessing’ Matthew impact
Growers in North Carolina remain optimistic about sweet potato crop despite flooding from Hurricane Matthew
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ArticleKaki boom showing no sign of slowdown
Spain’s biggest producer says promotions are the key to unlocking consumer demand
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ArticleLife Stories: Adrian Barlow
From soft drinks, paper clips and curtains to the most recognisable face in English apples and pears, Adrian Barlow has had a varied and colourful career. As he nears retirement, he describes the journey and his best memories to Michael Barker
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ArticleRosy prospects for English apples
English apple producers are looking to extend the growing season as supermarket demand for homegrown produce increases
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ArticleOpst's apple brand launches advert on wheels
Austrian producer organisation collaborates with bus provider to promote its "fresh, juicy, Styrian" apple brand
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ArticleRipeLock opens doors for bananas
AgroFresh's quality system helps bananas tap into consumer demand for snacking and at-home consumption
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ArticleRainier Fruit encourages healthy eating
Group launches consumer marketing campaign asking consumers to eat wholesome foods
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ArticleBrotherly love propels Zespri sales in Japan
New Zealand marketer on track for record season in Asian nation, on the back of award-winning marketing campaign
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ArticleFruit emojis get ugly makeover
US-based Hungry Harvest has created ugly produce emojis to raise awareness about food waste
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ArticlePositive results from Nunhems demos
Lettuce stakeholders visiting 's-Gravenzande in the Netherlands viewed a range of products
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AnalysisOpinion: Creative produce promotion is key
Abel & Cole MD Hannah Shipton on why produce firms should be proactive in marketing outside the usual spheres
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ArticleCommercial launch for red-flesh apples
Ifored consortium developing brand and marketing campaign for three varieties as commercial production gets underway