All Marketing articles – Page 206
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AnalysisHoneyberries: Are they the fifth berry?
Higher prices, lower costs and less competition may tempt northern growers into honeyberries, according to speakers at the Global Berry Congress
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ArticleLink berry varieties to consumer trends, says retail manager
The berry business is ‘at the start of a long journey’, Rewe Group's Stephan Weist told delegates at the Global Berry Congress
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ArticleFresh fruit name and image 'misused'
Freshfel's 'Where is the fruit?' report finds that the name and image of fresh fruit is being misused by other food sectors
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ArticleFyffes launches social media drive
Group kicks off first social media campaign in North America inviting consumers to 'discover more'
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ArticleLast chance to enter MOYA
PMA A-NZ and Produce Plus are closing nominations for the Marketer of the Year Award this Friday
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ArticleValue-added pomegranate products taking off
Australia’s pomegranate season is kicking off, with new varieties in the ground and value-added products on the shelves
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ArticleChile showcases fruit in Beijing
Gesex has joined importers and retailers to promote Chilean nectarines and avocados in China
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ArticleChina-focus for Chilean cherry exports
Chile’s cherry export season has finished with shipments up 13 per cent on the season prior
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ArticleBritish asparagus gets Olympic backing
Olympic cycling medallist Becky James is new face of British asparagus, with growers calling for more support from retailers this season
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ArticleLearn about Customer 4.0 at FPJ Live
Three prominent marketing and branding experts will lead a unique marketing masterclass, with business advice on getting ahead
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ArticleModi apples hit Aussie shelves early
Freshmax Australia’s red sweet apple is available at retailers earlier, and for longer, than ever before
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ArticleVanguard opens California office
Global fresh produce company Vanguard International has expanded its North American presence
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ArticleDelta Agrar named as Rubens distributor
Serbian group joins other licensees working to to enhance Rubens apple reputation internationally
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ArticleHortifrut signs JV with Joy Wing Mau
First blueberries will be planted in early 2018 as companies seek to capitalise on booming Chinese demand
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ArticleCampaign highlights health properties of prunes
UK initiative takes on a series of brand ambassadors to get the message across of prunes' health credentials
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ArticleHealth and quality key to frozen
BFFF chief executive says consumers' understanding of the health properties and quality of frozen are central to growth
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ArticleCapespan in Joy Wing Mau JV
Venture aim to provide suppliers and customers with a "unique value proposition" for supply and distribution of fruit within Asia
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ArticleMadrid swoons at Sweeki charm offensive
Month-long promotion for premium Italian kiwifruit brand in Madrid appears to be generating strong interest
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ArticleCali walnut campaign returns after 20-year hiatus
Commission hopes to further health-driven sales rises in Californian walnuts for which UK is now third-largest European market
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ArticleSpecial report: The champagne of potatoes
Jersey Royal growers recognise the importance of holding onto their protected food name, but as the competition mounts they know the brand alone won’t carry them