All Marketing articles – Page 207
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ArticleEnvy wins US consumer competition
New Zealand-bred apple variety holds off 31 other apples to win the apple madness bracket tournament
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ArticleE-commerce pioneers to speak in Hangzhou
Trailblazers driving China’s e-commerce revolution for fresh fruit and vegetables will speak at Fresh Produce Forum China on 23-25 May
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ArticleBerlin research centre to track shoppers' eyes
Rijk Zwaan's new 'retail experience' centre will be used to monitor shoppers' behaviour with eye-tracking glasses
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ArticleDole tops consumer engagement chart
Group named as the top-rated food brand for online consumer sentiment in a first-of-its-kind consumer analysis
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ArticleGrowers mull legal action over US grape glut
Exporters in Chile and Peru fear their situation has been hampered by less than scrupulous agents in the US market
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ArticleAussies miss the mark with diets
The CSIRO has released its Australia’s ‘Fruit, Vegetable and Diet Score' report with four out of five adults not eating enough fruit and vegetables
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ArticleLandgard appoints new fresh produce regional manager
German fresh produce marketer names former Andretta Fruchtimport as head of fruit and veg division in south and south west Germany
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ArticleSalad brand launches new ‘Brexit’ packaging
New packaging on branded Babyfresco salad bags features a prominent Union Jack to promote pride in buying British produce
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ArticleOcado launches supplier competition with £20k prize
Online retailer has re-launched its search for 'Britain’s Next Top Supplier' to win a listing plus a £20,000 marketing package
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ArticleFlorida citrus marketing budget threatened
Proposed Florida House of Representatives state budget could slash $5m off marketing programmes
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ArticleDel Monte launches smoothie line
Leading North American marketer and distributor De Monte Fresh Produce has launched a range of smoothie kits
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ArticleGBC2017: the story on social media
Fruitnet.com rounds up the best content from across the social media networks during Global Berry Congress 2017
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ArticleFuture proofing blueberry demand
GBC2017 looks at ways to develop effective marketing strategies to deal with the rise in global blueberry production
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ArticleAussie Kanzi harvest picks up
The Australian Kanzi season has kicked off and is being described as one the ‘best ever for quality’
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ArticleZespri goes Loud in South East Asia
Australian agency wins pitch to develop new consumer communication campaign
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ArticleGBC2017 lays down berry health challenge
More than 400 delegates attended Global Berry Congress 2017 in Rotterdam, a record attendance for the annual event
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AnalysisHoneyberries: Are they the fifth berry?
Higher prices, lower costs and less competition may tempt northern growers into honeyberries, according to speakers at the Global Berry Congress
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ArticleLink berry varieties to consumer trends, says retail manager
The berry business is ‘at the start of a long journey’, Rewe Group's Stephan Weist told delegates at the Global Berry Congress
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ArticleFresh fruit name and image 'misused'
Freshfel's 'Where is the fruit?' report finds that the name and image of fresh fruit is being misused by other food sectors