All Marketing articles – Page 211
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ArticleAvoid Euro-centric mindset in Asia, delegates told
Exporters to Asia should analyse competitors and build networks rather than ‘slavishly repeating’ what has worked in Europe
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ArticleZespri stresses need for stories
At Asiafruit Congress in Hong Kong, Zespri’s Jiunn Shih highlighted the importance of telling a good story to engage consumers when marketing produce
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ArticleNew retail concepts take off in Asia
Unmanned stores, integration of e-commerce and a central focus on mobile shopping are shaping new retail trends in Asia
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ArticleAsian retail expansion moves into new era
Retailers in developed Asian markets are reconsidering space and range while emerging countries are ripe for new players
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ArticleOrri mandarins tickle Asian tastebuds
Sensory market research shows consumers in China and Japan are keen to consumer the Israel-grown citrus
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ArticleEuropean producers unveil SweeTango coop
Growers and marketers of apple variety come together to form European cooperative
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ArticleT&G Global and Montague ink MoU
Agreement strengthens Montague’s stonefruit export programmes, particularly in Asian markets
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ArticleTesco starts selling new apple in UK
Retailer sees good potential to grow sales of pink-coloured variety, which for the time being is known only as Prem34
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ArticleMelinda and La Trentina set up possible merger
Italian apple marketers will combine sales operations at least until end of the year, with full merger anticipated in early 2018
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ArticleMonash launches A$3m food incubator
Chobani launches Food Incubator at Monash University's FIC to drive food innovation
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ArticleIn the eye of the beholder
MOYA winner Matt Stillwell provides an insight into the launch campaign for Compac's Spectrim platform
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ArticleAustralian Bananas jump on national weigh-in
The Australian banana industry is partnering with the health industry to promote the inaugural Australian Weight Check
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ArticleChile's landmark blueberry mission
The Chilean Blueberry Committee's inaugural trade mission will take in India and Dubai
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ArticleNew export venture for Eureka berries
Mountain Blue has set up a joint venture export company to build the market for Australian-grown Eureka blueberries in Asia
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CommentPlastic, not so fantastic
Fresh Produce Marketing CEO Lisa Cork tackles the evolving conversation about plastics and what it means for the fresh industry
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ArticleEnvy takes centre stage at fashion event
Apple offering becomes a partner for this week’s Elle Fashion Week in Thailand
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ArticleDracula blood oranges to hit US shelves
Australian exporter Pinnacle Fresh hopes to grow trade with branded offering over Halloween period
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ArticleDurian McFlurry lands in Malaysia
McDonald’s has added fresh durian to its dessert menu in Malaysia
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ArticleMarketing win for Zespri Japan
Putting kiwifruit at the centre of a national marketing campaign has scored Zespri’s Kanako Inomata the New Zealand Kiwifruit Industry Innovation Trophy
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ArticleFresh cut flourishes as exotics enter
The prepared fruit market continues to grow, driven by healthy eating, the addition of exotics and a trend for seasonal ranging