All Marketing articles – Page 211
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ArticleInterview: Ribena's currant affairs
Ribena and blackcurrants are as inseparable as Ant & Dec, but the brand faces challenges from the anti-sugar lobby. Michael Barker hears how it plans to navigate changing times and secure a successful future
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ArticlePolish blueberries gather momentum
It has been a positive start to life for the Polish Blueberry Committee as the country sets its sights on Europe and Asia with its Berry Good brand
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ArticleEx-porn star fronts Landgard’s berry campaign
A former porn star is the face of a new drive to promote German berries by marketing firm Landgard
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ArticlePeru limbers up for Asia Fruit Logistica
Enrique Camet of AGAP describes Peru's evolving role as a supplier to Asian markets
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ArticleSpanish cooperative joins British Summer Fruits
Onuba Fruit has become the first international member of the UK’s soft-fruit trade body
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ArticleStrawberry sales down but catching up
A late season and unpredictable weather caused some volume challenges over Wimbledon fortnight, but sales are expected to catch up
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ArticleNFU files Trading Standards complaint over ‘fake’ farms
Retailers using ‘fake’ farm branding are could mislead consumers over country of origin of produce, the NFU has said
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ArticleColdpress hires FMCG marketing veteran
Former Puma and Pernod Ricard marketing chief Roger Harrison has joined Coldpress and fast-growing smoothie sector
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ArticleChile launches first ever avo campaign in China
The industry expects shipments to China to top 10,000 tonnes this season
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ArticleSouth Africa: new market trends in Europe
In the first of three reports from the Western Cape, Fruitnet looks at how changing demand is influencing fruit exports
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ArticleSanLucar lets its brand do the talking
Strategy director Holger Brandt says the company’s successful debut in Asia is all down to the quality behind the brand
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ArticleG’s to establish Dutch JV to market Love Beets
New JV with Dutch organic grower Bio Brass will be the hub for G's European marketing of branded and fresh beetroot
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ArticleCucumbers showcased at cookery masterclass
Bloggers, journalists and chefs attended a recipe demo and promotional event at Le Cordon Bleu in London
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ArticleHillFresh adds Cepi to melon line up
Dutch company says sales are outperforming Spanish melons during the summer
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ArticleGiumarra pushes Nature's Partner stonefruit
Importer offers Nature's Partner-branded totes as part of stonefruit promotion
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ArticlePAIA unveils seasonal category plan
The association anticipates increased demand for fresh asparagus in the US this season
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ArticleWoolies goes for value-focused ads
M&C Saatchi has launched Woolworths new brand campaign ‘That’s Why I Pick Woolies’
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ArticleAldi extends Team GB partnership beyond Rio
Aldi has announced it will extend its partnership with the British Olympics team until the Tokyo Games in 2020
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ArticlePortugal: fresh impetus for Euro champions
The country's international footballing success is apparently being replicated in its fresh produce business
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ArticleSumo Citrus to go nationwide
Australian retailer Woolworths will be stocking Sumo Citrus mandarins nationwide for the first season