All Marketing articles – Page 211
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ArticleCatching some Z’s
Who are Generation Z, where can they be reached and how best to communicate with them? Eurofruit spoke to those researching and targeting these consumers to find out what they have discovered
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ArticleWasabi production opens up in Northern Ireland
The first commercial crop of wasabi from County Armagh firm Wasabi Crop will be available from next year
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ArticleStorage issues hamper potato supply
A poor quality season last year and strong Christmas sales has meant there are fewer crops on the market
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ArticleBreakfast salads tipped as next food trend
Waitrose has launched a range of breakfast salads after trend takes off in the US and food-to-go spreads across working day
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ArticleA fifth of kids use social media for health advice
Young people turn to YouTube, Instagram and bloggers for advice on healthy eating but it can lead to misleading information
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ArticleTesco links apple grower with yoghurt brand
Visually imperfect organic apples from grower Adam Wakeley will be used in a new flavour from Yeo Valley to help cut waste
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ArticleHow to boost sales of prepared produce
Prepared produce needs to become less seasonal and more permanent in consumers' minds, writes Kantar's Chris Cowan
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ArticleTrump tariff “would hurt US consumers”
With Super Bowl weekend fast approaching, avocados could become one of the casualties of souring Mexican-US relations
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ArticleAll Lemon moves to reassure markets
With production volumes back to normal, the association is keen to optimise its export options in 2017
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ArticleTesco rolls out wonky veg to Europe
Retailer’s Perfectly Imperfect range will be trialled in 50 central European stores using out of spec apples, potatoes and carrots
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ArticlePrimland celebrates 40 years
The French company this year marks 40 years of kiwifruit cultivation, but the same values of solidarity and organisation remain
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ArticleFruta Cloud’s packaging a hit for CNY
Innovative packaging of Chilean cherries has improved shelf-life and consumer experience
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ArticleMorocco faces clementine crisis
The Moroccan minister of agriculture met with professionals from the sector last week to establish a plan to address the abnormally low price of clementines
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Article
Supermarket redesign will prioritise veg
A new trial run by Sainsbury’s and Oxford University will place veg options next to meat and reward vegetarian purchases
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ArticleChile ramps up blues campaign
Promotional activities target German and French consumers as volumes surge
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ArticleEosta launches Health Wonders
The Dutch organics specialist’s new nutrient-rich root range is focused on health, with pillbox-style packaging illustrating the point
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ArticleEuropean campaign comes to China
Freshness from Europe is presented in Beijing, showcasing the opportunities for fresh produce in the country
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ArticleFukushima to promote produce in Tokyo
The Fukushima prefectural government is promoting its produce in Tokyo supermarkets in a bid to restore consumer confidence
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ArticleDutch seaweed specialist launches ‘seaweed bacon’
Seamore follows up success of 'I Sea Pasta' with seaweed that masquerades as bacon and changes colour when fried
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ArticlePrice and choice drive grape sales
Consumers are spoilt for choice in the grape category, with volumes up substantially as retailers back the fruit