All Marketing articles – Page 212
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AnalysisOpinion: Christmas giveaways devalue produce category
Christmas discounting and giveaways devalue produce during a peak sales period, writes consultant Andrew Ovens of Paradox Marketing
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ArticleAustralian produce shines in South Korea
Mangoes, dried fruit and nuts among the wares on display at Seoul event
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ArticleUSDA proposes organic order
Association is seeking comments on proposal to establish a new organic research, promotion, and information order
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ArticleWaitrose launches new low-cal ready meals
Supermarket launches Love Life range for customers looking to cut the calories after Christmas blowout
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ArticleAyrshire Earlies in line for PGI status
Scottish new potato has been put forward for protected name status by Girvan Early Growers
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ArticleUK and Denmark in ‘biggest-ever’ organic campaign
Joint campaign has won €10.4 million in EU funding with hopes of kickstarting major organic sales growth in the UK
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ArticleThe Knox story
Things have moved rapidly for Rijk Zwaan since the introduction of it's anti-pinking lettuce trait, Knox, in late 2015
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ArticleMash Direct launches Burns Night ‘Bites’
New product from Northern Irish grower-processor combines haggis, neeps and tatties coated with gluten-free crumbs
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ArticleWaitrose trials new point-of-sale units
The mobile units are made from durable plastic and offer an alternative to corrugated displays in retailers
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ArticleMiss Chef recognised for flavour
The cooking apple from Pink Lady Europe has been awarded Saveur de l’Année Restauration 2017 for its taste
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ArticleSpecial Fruit shows faith in Calinda
The Belgian importer has made significant investments in the Calinda strawberry, the early premium variety hitting shelves in Europe
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ArticleAlbert Bartlett sponsors top netball team
Scottish team Sirens Netball is the newest addition to the televised Vitality Netball Superleague, shown on Sky from February
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ArticleKoppert marks 50th anniversary
A number of special events will be held in 2017 to celebrate the company's 50th year
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ArticleKiwiGold moves into Argentina
Deal between Consorzio KiwiGold and Patagonian Fruits will yield its first commercial crop of Jintao in April 2018
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ArticleSweeki launches in China
Developers of Italian kiwifruit brand hope to capitalise on Italy’s reputation for high-end exports
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ArticleNZ cherries flying ahead of CNY
New Zealand Cherry Corp's premium packaged cherries are in high demand ahead of the Chinese New Year
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ArticleSign up to help increase veg intake, suppliers urged
The Peas Please campaign is calling for produce firms to get involved in kickstarting a major step change in veg consumption
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ArticleSanLucar unveils new look for Opal
Company goes back to the future for new vintage-inspired Opal apple packs
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ArticleBright outlook for California Giant
The Watsonville-based soft fruit specialist says new acreage and varieties make for an auspicious start to the 2017 campaign
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ArticleTesco celebrates home cooking in new campaign
A series of six ‘Food Love Stories’ will feature consumers’ cooking their favourite meals throughout the year