All Marketing articles – Page 218
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ArticlePink Lady set for fall in production
Yields to drop six per cent this coming season after spring frost losses but brand remains hopeful of positive sales performance
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ArticleKenyan avo exporter to diversify into oil
Keitt Exporters is looking at how avocado oil could bring more value as trade restrictions with China continue to stall exports
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ArticleApple exporter is Smitten with China
US topfruit supplier Honey Bear Tree Fruit Company is set to double production of club variety Smitten with sights set on China
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ArticleAsia Fruit Award winners unveiled
Belgian Fruit Valley, Freshmart Singapore and Hema Supermarket win the 2017 Asia Fruit Awards
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ArticleOrganic drinks brand turns tube into 'train forest'
Little Miracles celebrates start of Organic September by adorning Metropolitan Line train with plants and flowers
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ArticleOrigine and Del Curto in kiwifruit partnership
Italian export consortium welcomes one of Chile's leading fruit exporters as its first overseas shareholder
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ArticleNew Chilean cherry campaign the biggest yet
With exports forecast to reach 160,000 tonnes in 2020, raising consumer demand in China is a top priority
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ArticleAvoid Euro-centric mindset in Asia, delegates told
Exporters to Asia should analyse competitors and build networks rather than ‘slavishly repeating’ what has worked in Europe
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ArticleZespri stresses need for stories
At Asiafruit Congress in Hong Kong, Zespri’s Jiunn Shih highlighted the importance of telling a good story to engage consumers when marketing produce
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ArticleNew retail concepts take off in Asia
Unmanned stores, integration of e-commerce and a central focus on mobile shopping are shaping new retail trends in Asia
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ArticleAsian retail expansion moves into new era
Retailers in developed Asian markets are reconsidering space and range while emerging countries are ripe for new players
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ArticleOrri mandarins tickle Asian tastebuds
Sensory market research shows consumers in China and Japan are keen to consumer the Israel-grown citrus
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ArticleEuropean producers unveil SweeTango coop
Growers and marketers of apple variety come together to form European cooperative
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ArticleT&G Global and Montague ink MoU
Agreement strengthens Montague’s stonefruit export programmes, particularly in Asian markets
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ArticleTesco starts selling new apple in UK
Retailer sees good potential to grow sales of pink-coloured variety, which for the time being is known only as Prem34
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ArticleMelinda and La Trentina set up possible merger
Italian apple marketers will combine sales operations at least until end of the year, with full merger anticipated in early 2018
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ArticleMonash launches A$3m food incubator
Chobani launches Food Incubator at Monash University's FIC to drive food innovation
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ArticleIn the eye of the beholder
MOYA winner Matt Stillwell provides an insight into the launch campaign for Compac's Spectrim platform
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ArticleAustralian Bananas jump on national weigh-in
The Australian banana industry is partnering with the health industry to promote the inaugural Australian Weight Check
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ArticleChile's landmark blueberry mission
The Chilean Blueberry Committee's inaugural trade mission will take in India and Dubai