All Marketing articles – Page 222
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ArticleFyffes asks consumers to 'Discover More'
Banana importers engages in an international brand enhancement programme to engage and entice consumers
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ArticleSuccess for Canary Islands banana campaign
Exports to Spanish market reached 31,000 tonnes in July, up by almost a quarter on the previous three years' average
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ArticleAussie pears enticing Indonesians
A consumer study by Colmar Brunton has found Indonesian pear consumers are taking to new Australian blushed pears Deliza and Lanya
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ArticleWatermelon pitched as heat remedy in Japan
Japan’s Suika Club has held watermelon tastings across the country to promote consumption to avoid heat stroke and heat exhaustion
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ArticlePartners host China avocado conference
Chinese importer Lantao and global avocado grower-packer-shipper Mission Produce launch first China Avocado Congress in Guangzhou
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ArticlePeruvian avos benefit from price boom
Exports to continue to enjoy fast growth, with some 70 per cent of Peru's total shipments now coming to Europe
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ArticlePerfection buys Calypso marketing rights
OneHarvest has sold the exclusive sales and marketing rights for Calypso mango to Perfection Fresh Australia
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ArticleRachel Riley’s ‘berry brain’ targets office workers
A giant brain made of punnets of British soft fruit appeared in London yesterday in a stunt organised by British Summer Fruits
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ArticleLimoneira launches lemon days
Limoneira has announced national lemon days in the US to celebrate all things lemon
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ArticlePlant Sciences pushing open-source berry model
Californian company's new division in the Netherlands will target new commercial opportunities across European market
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ArticleKiku supports young athletes
Apple brand brings together more than 25 athletes at Kiku Wonderland
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ArticleBerries linked with brainpower in new campaign
British Summer Fruits has commissioned new research that shows a healthy diet boosts concentration levels at work
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ArticleCTGC appoints director of advertising
The California Table Grape Commission has appointed Alyson Dias as director of advertising and digital media
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ArticleS&A Group: emoji deal 'sets us apart'
Company's Oliver Davies explains decision to sponsor Unicode's globally recognised strawberry symbol
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ArticleLimoneira launches direct orange sales
The US-based citrus group has brought its orange and specialty citrus sales in-house as it bids to duplicate its success in marketing lemons
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ArticleRecord season for Chilean cherries
Fedefruta says price paid to growers did not drop below US$5 per kg at any stage during the 2015/16 campaign
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ArticleBicoloured apple push ends second year
The third year of the campiagn to promote European apples will run under the theme of 'Enjoy'
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ArticleInterview: Ribena's currant affairs
Ribena and blackcurrants are as inseparable as Ant & Dec, but the brand faces challenges from the anti-sugar lobby. Michael Barker hears how it plans to navigate changing times and secure a successful future
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ArticlePolish blueberries gather momentum
It has been a positive start to life for the Polish Blueberry Committee as the country sets its sights on Europe and Asia with its Berry Good brand
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ArticleEx-porn star fronts Landgard’s berry campaign
A former porn star is the face of a new drive to promote German berries by marketing firm Landgard