All Marketing articles – Page 223
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ArticleDesiva Produce unveils John Lewis Italian apples promo
Kent importer is offering £25 John Lewis vouchers for every two pallets of MelaSi-branded Italian apples until mid May
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ArticleP&I gives customers a taste of Norfolk’s asparagus
New Covent Garden wholesaler promotes J W Allen & Sons’ Portwood Asparagus brand with cooking demos and tasters
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Article#FruitVeg4You to boost consumption
Freshfel Europe has teamed up with farmers’ organisation Copa Cogeca to launch the #FruitVeg4You hashtag to raise awareness and encourage an increase in consumption across Europe
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ArticleFlorette sees the sunny side with new campaign
Salad brand unveils details of new £2.5m spend, which features a performing tractor and puts the focus on sunshine
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ArticleIrish foodie to promote Tenderstem recipe hunt
Donal Skehan, of Saturday Kitchen and Masterchef fame, will be the face of brand’s search for best Tenderstem-based creations
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ArticleAsda relaunches budget ‘Farm Stores’ range
The range includes nine produce items and is seen to follow last year’s move by Tesco to launch its new ‘fake’ farm brands
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ArticleSun World promises better farms and flavour
California fresh produce company Sun World International has launched its new brand promise
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ArticleGreat British Pea Week returns for second year
British pea growers hope to reconnect shoppers with provenance of the frozen veg favourite and celebrate harvest
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Article
Healthy season for English topfruit
Strong demand and good support from most retailers have led to a successful season for the UK topfruit industry
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ArticleMr Avocado ripening centre opens in China
New facility, jointly operated by Mission Produce, Lantao and Pagoda, to roll out ripe avocados to Chinese consumers under Mr Avocado brand
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ArticleEnvy wins US consumer competition
New Zealand-bred apple variety holds off 31 other apples to win the apple madness bracket tournament
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ArticleE-commerce pioneers to speak in Hangzhou
Trailblazers driving China’s e-commerce revolution for fresh fruit and vegetables will speak at Fresh Produce Forum China on 23-25 May
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ArticleBerlin research centre to track shoppers' eyes
Rijk Zwaan's new 'retail experience' centre will be used to monitor shoppers' behaviour with eye-tracking glasses
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ArticleDole tops consumer engagement chart
Group named as the top-rated food brand for online consumer sentiment in a first-of-its-kind consumer analysis
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ArticleGrowers mull legal action over US grape glut
Exporters in Chile and Peru fear their situation has been hampered by less than scrupulous agents in the US market
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ArticleAussies miss the mark with diets
The CSIRO has released its Australia’s ‘Fruit, Vegetable and Diet Score' report with four out of five adults not eating enough fruit and vegetables
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ArticleLandgard appoints new fresh produce regional manager
German fresh produce marketer names former Andretta Fruchtimport as head of fruit and veg division in south and south west Germany
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ArticleSalad brand launches new ‘Brexit’ packaging
New packaging on branded Babyfresco salad bags features a prominent Union Jack to promote pride in buying British produce
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ArticleOcado launches supplier competition with £20k prize
Online retailer has re-launched its search for 'Britain’s Next Top Supplier' to win a listing plus a £20,000 marketing package
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ArticleFlorida citrus marketing budget threatened
Proposed Florida House of Representatives state budget could slash $5m off marketing programmes