All Marketing articles – Page 217
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ArticleTesco buys extra 500 tonnes of strawberries
Retailer is selling 1kg boxes of strawberries for £3 to help shift crop flush caused by warm temperatures
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ArticleVog backs new apple Crimson Snow
Kiku hails licensing agreement as 'major step' for variety's development and targets 20,000 tonnes in Italy by 2022
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ArticleMaking veg 'seductive' boosts sales by 25 per cent
Giving veggie dishes indulgent names such as ‘sizzlin’ beans’ can increase sales and consumption, a new study has found
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ArticleParra named new president of Ailimpo
His priority is to create a sustainable, profitable industry capable of withstanding the sharp rise in global production
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Article‘Now in Season’ heads to Taiwan
Queensland vegetables take centre stage in 10-day promotional programme
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ArticleJazz features in Instagram competition
Contest aims to create a “buzz” around refreshed branding in North American market
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ArticleRebranding and expansion for Innovative Fresh
New look and new Scandinavian office points to further growth for fresh produce industry monitoring experts
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ArticleStunt offers gin and tonic in exchange for a cucumber
Hendrick’s Gin has announced it will serve gin and tonics in exchange for a cucumber in a new take on World Cucumber Day
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ArticleThe sustainability agenda
How can producers respond sustainably to food crazes and what is the consumer appetite for ethical produce? President of organic watchdog Ecovia Intelligence, Amarjit Sahota, chats to Nina Pullman
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ArticleUSA Pears gears up for 2017/18 campaign
Consumer promotions will include a in India and a Mexican wrestling themed nutrition promotion in Mexico
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ArticleChile to showcase easy peelers in UK campaign
The pilot programme, which gets underway this month, will be aimed primarily at children
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ArticleChiquita brings We Are Bananas to Europe
Chiquita director John Cockle previews the multinational's new campaign, which arrives in Europe this summer
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ArticleMontosa brings tropicals range to UK
The company has given its guacamole and mango sauce brand, Native, an overhaul ahead of a push into the UK market
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ArticlePoupart relaunches Ravenhill brand
Produce giant has unveiled premium produce brand with new-look visuals designed for high end retail
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ArticleGrá brand on show at Bloom 2017
Visitors to the Dublin event sampled and purchased a selection of Grá-branded fresh produce
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ArticleOpening bell for Dutch peppers in China
The Netherlands' first ever commercial campaign for fresh pepper exports to China is about to get underway
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ArticleBravocado seeks more avocado sales
Shanghai Supafresh introduces packaged avocados at different stages of ripeness under its Bravocado brand to drive consumption in China
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ArticlePink Lady unveils summer campaign
Activities include television, digital media, a poster campaign and sponsorship of key events
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ArticleFresh produce's brand masters
FPJ rounds up the leading names in fresh produce branding and analyses their latest investment and marketing plans
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ArticleColdpress wins £2.3m cash injection
Fruit-based drinks brand has received new backing from investment bank and consumer brand specialist