All Marketing articles – Page 220
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ArticleSicilian citrus heads east
Blood oranges from Italian region proving popular in Asia and the Middle East
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ArticleMarketing dips toe into virtual reality
Virtual reality might still be fledgling technology, but marketers could do worse than getting on board from the start
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ArticleBritish chilli production steps up
Chilli peppers continue to attract a cult following in the UK, as production in this country steps up a gear
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ArticlePears shape up for the future
Top-fruit value and volume sales remain steady, with apples continuing to dominate the category, but work is underway to try to boost British pears
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ArticleInterview: Halls of fame
Managing director of HL Halls’ European arm, Paul Devlin, tells Nina Pullman why we’ve only scratched the surface of the avocado boom
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ArticleGreat British Asparagus Feast hits target
Novel dinner event surpasses £7,000 of crowdfunding in bid to celebrate the best of the seasonal British crop
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ArticleBlue Whale sets up in Singapore
French produce marketer Blue Whale has appointed a new marketing executive in Singapore to coordinate promotions in South East Asia
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ArticleWhy broccoli leaves may be the next kale
Previously regarded as a waste product, the leaves are now increasingly regarded as a vegetable in their own right
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ArticleDisney goes bananas for Canaries fruit
Entertainment giant’s latest fresh produce tie-in features new Jungle Book film in Canary Island banana promotion
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ArticleDole drives home healthy eating message
Group launches community-targeted version of its Get UP and Grow! initiative in the US
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ArticleItaly's favourite pear attracts fans in South Africa
The Abate Fetel variety has long been a favourite in Italy; now it's beginning to win market share in the Rainbow Nation too
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ArticleMeet the beetles: Val Venosta's new brand identity
One of Italy’s leading apple export trademarks has undergone a major redesign, bringing quality and nature to the fore
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ArticlePick Right. Feel Bright! hits its stride
Promotional campaign set to supply free fruit to running events across Australasia
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Article‘Bravo’ for new WA apple
The name for the dark burgundy coloured apple ANABP 01 has been unveiled by the Manjimup team that also produced Pink Lady and Sundowner
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ArticleLinkFresh lands leadership prize
Group receives Frost & Sullivan Technology Leadership Award for food safety ERP software
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ArticleNew campaign for Zespri in Japan
Two new kiwifruit characters set to feature in promotions across digital and in-store channels
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ArticleAmbrosia wins apple play-off
US Apple Association's first Apple Madness online contest is won by the versatile Ambrosia variety
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ArticleThe Man From Del Monte returns
Popular advertising character - famous for saying 'yes' - brought back by exotics specialist for wholesale market visit
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ArticleLemon demand 'outstrips supply'
For years a largely overlooked staple of the fruit category, lemons are suddenly experiencing a sales surge as consumers look to add new flavours
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ArticleFresh Fools: The produce industry's best April hoaxes
Here's a round-up of our favourite fresh produce-related April Fools' Day pranks from the past 24 hours…