All Marketing articles – Page 214
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ArticlePears shape up for the future
Top-fruit value and volume sales remain steady, with apples continuing to dominate the category, but work is underway to try to boost British pears
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ArticleInterview: Halls of fame
Managing director of HL Halls’ European arm, Paul Devlin, tells Nina Pullman why we’ve only scratched the surface of the avocado boom
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ArticleGreat British Asparagus Feast hits target
Novel dinner event surpasses £7,000 of crowdfunding in bid to celebrate the best of the seasonal British crop
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ArticleBlue Whale sets up in Singapore
French produce marketer Blue Whale has appointed a new marketing executive in Singapore to coordinate promotions in South East Asia
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ArticleWhy broccoli leaves may be the next kale
Previously regarded as a waste product, the leaves are now increasingly regarded as a vegetable in their own right
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ArticleDisney goes bananas for Canaries fruit
Entertainment giant’s latest fresh produce tie-in features new Jungle Book film in Canary Island banana promotion
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ArticleDole drives home healthy eating message
Group launches community-targeted version of its Get UP and Grow! initiative in the US
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ArticleItaly's favourite pear attracts fans in South Africa
The Abate Fetel variety has long been a favourite in Italy; now it's beginning to win market share in the Rainbow Nation too
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ArticleMeet the beetles: Val Venosta's new brand identity
One of Italy’s leading apple export trademarks has undergone a major redesign, bringing quality and nature to the fore
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ArticlePick Right. Feel Bright! hits its stride
Promotional campaign set to supply free fruit to running events across Australasia
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Article‘Bravo’ for new WA apple
The name for the dark burgundy coloured apple ANABP 01 has been unveiled by the Manjimup team that also produced Pink Lady and Sundowner
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ArticleLinkFresh lands leadership prize
Group receives Frost & Sullivan Technology Leadership Award for food safety ERP software
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ArticleNew campaign for Zespri in Japan
Two new kiwifruit characters set to feature in promotions across digital and in-store channels
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ArticleAmbrosia wins apple play-off
US Apple Association's first Apple Madness online contest is won by the versatile Ambrosia variety
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ArticleThe Man From Del Monte returns
Popular advertising character - famous for saying 'yes' - brought back by exotics specialist for wholesale market visit
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ArticleLemon demand 'outstrips supply'
For years a largely overlooked staple of the fruit category, lemons are suddenly experiencing a sales surge as consumers look to add new flavours
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ArticleFresh Fools: The produce industry's best April hoaxes
Here's a round-up of our favourite fresh produce-related April Fools' Day pranks from the past 24 hours…
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ArticleSalad supply tight at Dutch switchover
High prices and demand as salads supply transitions from Spain to Holland are likely to last longer than usual this year due to the warm winter
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ArticleDutch grower launches world's first wonky veg farm
GrowTechs will only produce imperfect produce as demand for oddly shaped fruit and vegetables soars
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ArticleBroccoli ‘can prevent hypertension’
Study finds that the balance of minerals the super vegetable contains is beneficial to heart health