All Marketing articles – Page 214
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ArticleNew app trades in surplus produce
A digital marketplace that helps distribute surplus produce to willing buyers will launch as an iOS app soon
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ArticleAll systems goji for new Italian berry
Already renowned as a superfood in its dried form, the goji berry could be about to enter the mainstream as a fresh product
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ArticleWoolies supplying carrots for Santa’s helpers
Australian retailer Woolworths has launched its Christmas-themed carrots for reindeers
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ArticleDole uses ice stunt to promote new range
A new range of frozen fruit from Dole was promoted in central London via giveaways and giant ice sculptures
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ArticleNisa launches Festive Five veg deal
Maris Piper, Brussels sprouts, carrots, parsnips and a Savoy cabbage are on sale at 39p each until January
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ArticleJapanese firm acquires UK freeze-dried foods producer
Nagatanien's acquisition of Kent-based Chaucer will help both companies expand their global reach and enter new markets
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VideoNorthern Ireland growers champion local produce
Vegetable and potato growers from Northern Ireland have created a video to show produce's journey to Christmas plates
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ArticlePea industry launches young chef competition
Yes Peas! opens cooking competition for second year running with a new sponsor and category for secondary schoolchildren
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ArticleOppy's corporate culture recognised
Waterstone Human Capital has honoured the group for cultivating one of Canada’s most admired corporate cultures
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ArticleDole to employ VR in new campaign
Company preparing to step up marketing with virtual reality plantation experience at Fruit Logistica in Berlin.
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ArticleIceland in talks with Iceland after trademark row
Retailer to send high-level delegation to Iceland to resolve spat over claims company is ‘aggressively' protecting trademark
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ArticleWorldwide Pear Day on the horizon
USA Pears will host pop-up sampling events in key global markets on 3 December
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ArticleEntries open for Marketer of the Year Award 2017
Nominations for the sixth annual PMA-Produce Plus Marketer of the Year Award, recognising outstanding achievement in the marketing of fresh fruit, flowers and vegetables in Australia and New Zealand, are now open
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ArticleZespri SunGold wins over Aldi and M&S
Yellow kiwifruit brand has won best unprepared fruit at the Quality Food Awards 2016
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ArticleIfco gets food safety airtime
Group chief executive Wolfgang Orgeldinger will feature on global TV show Worldwide Business with Kathy Ireland
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ArticleAMT Fruit and Tesco celebrate Spanish citrus season
Tesco teams up with main citrus supplier to mark start of Spanish season with easy peeler give-aways at train stations
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ArticleChilean cherries top Singles Day sales
Premium offering proved to be a hit among Chinese consumers during the online shopping festival
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ArticleChiquita bananas recognised for sustainability
Employees and customers of Rewe vote Chiquita banana as one of Germany’s top-three most sustainable food products
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ArticleCN Seeds signs deal to market new range of chillis
Seed firm has partnered with Gourmet Genetics to launch and distribute a new range of cocktail tomatoes and chilli peppers
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AnalysisHow valuable are trade bodies to marketing?
As retailers shift to more direct relationships with suppliers, Nina Pullman asks: What is the marketing value of paying into a trade body?