All Marketing articles – Page 214
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ArticlePremium apples drive category growth
Sales of apples in the US have grown in value and volume terms in the past 12 months, boosted by the popularity of premium varieties
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ArticleSlowdown in Spanish kaki output
This season’s larger sizes will aid the sector’s push into new markets
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ArticleDriscoll’s brand rollout a success
The #BerryTogether campaign launched earlier this year has resonated with consumers in the US
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ArticleSwedish retailer unveils Halloween produce range
Zombie head cauliflower and witches fingers among frightening new produce range at Sweden's ICA
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ArticleSpecial report: Snacking goes nuts
Global demand for nuts continues to grow, driven in the UK by the healthy snacking trend, but negative press coverage in the sugar debate presents a challenge for the dried fruit sector
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ArticleShoppers warm to the taste of fresh produce
Health is still a key driver of fresh produce consumption, but don't focus on that alone, writes Kantar's Chris Cowan
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ArticleLotatoes win at New Zealand Food Awards
Potato offering from T&G fends off four other food innovations to win MPI prize
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ArticleJersey stems the tide
Squeezed by tight margins, Jersey’s fresh produce sector has contracted in recent years, but Tenderstem is one product reversing the decline. Fred Searle meets local grower Richard Le Cornu to find out more
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ArticleAmazon Fresh lists northern retailer Booths
Booths joins Morrisons and Whole Foods as latest major retail listing at online giant’s grocery retail service
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ArticleSalad bar scheme hits landmark
In just seven years the programme has given salad bars to more than 5,000 schools
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ArticleWashington apples star in their own show
Production process, new varieties and apple-inspired dishes all covered in television programme
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ArticleWA brand launches retail campaign
Genuinely Southern Forests has built itself into a well-recognised brand in Perth in just four years
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ArticlePear Bureau Northwest in comms hire
Neil Ferguson will look to boost online presence and spread the healthy eating message
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ArticleMalaysian exports to hit Rm700m
Malaysia’s exports of fresh fruit are on track to increase to more than Rm700m (US$165.9m) this year
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ArticleKanzi growers at heart of campaign
The new Kanzi campaign will stress the importance of the ‘tender loving care’ taken by the apple’s growers in guaranteeing the highest quality
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ArticleCuties prominent in healthy snack study
The 2017 Brand Love Study in the US sees the mandarin come in at number 13 on the list of top 50 parent-preferred brands
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ArticlePiñata pledges pineapple funds to RFDS
Flying doctors service to benefit from sales in selected stores over October
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ArticleCamposol introduces new berry brand
New line aims to highlight company’s commitment to its consumers, the environment and grower communities
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ArticleBrands break new territory
Added-value promotions, online retail and charitable work are increasingly important to the best apple brands and club varieties