All Marketing articles – Page 215
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ArticleMarkets are the driving force
When it comes to the tomato category, Dutch group Rijk Zwaan has all bases covered, catering to the needs of any individual market
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ArticleEntries closing for Marketer of the Year Award
PMA A-NZ and Produce Plus are closing entries for the 2016 Marketer of the Year Award
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ArticlePineberries released in Australia
Seeds of the white fleshed, red-seeded have been released in Australia
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ArticleTenderstem sees 25 per cent sales rise
Vlogger The Body Coach has helped drive awareness of branded brassica, which he refers to as “midget trees”
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ArticleQuality key for expanding melon market
Improving quality and taste were the focus of the Seminis Melon Insights Breakfast in Mildura
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ArticleAudio: Sam's Club sees big potential in China
Neil Maffey of Sam's Club China says produce will play a key role in helping the chain to outgrow its US division
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ArticleAudio: US shoppers buying more exotics
Bill Gerlach of US produce giant Melissa’s confirms that exotic fruit is becoming more popular among consumers
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ArticleRed Tractor's fruit and veg pack BBQ giveaway
RTA will be giving away a Napoleon Grills barbecue worth £500 every single day for an eight-week period during the barbecue season
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ArticleCoregeo marketing chief honoured in business awards
Michelle Toft was runner up in the Women in PR and Marketing category in the 2016 Kent Women in Business Awards
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ArticleFreshco launches Breeze in southern China
New Zealand company welcomes start of export programmes following strong growing season
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ArticleTesco unveils seven new discount brands
Berries, salads, veg, apples and pears are included in the new branded range that ‘meets the need for quality at low prices’
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ArticleLenswood Apples releasing next gen of apples
Australia’s next generation of apples are in production, with innovative packaging and creative marketing plans in mind
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ArticleSunkist pushes seasonal citrus
Opportunity is ripe for promotion of in-season specialty varieties, says California citrus giant
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ArticleKanzi season kicks off early
Australia’s Kanzi apple harvest is underway, with excellent quality reported across growing regions
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ArticleGBC2016: Berries rise to quality challenge
Delegates at this year’s Global Berry Congress heard how quality is the key to sustaining growth within the berry category
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ArticleRipe-and-ready avocados for China
Greengrocer chain Pagoda joins forces with global avocado shipper Mission and its local importer Lantao to deliver ripe-and-ready fruit to consumers
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ArticleOngoing success for Marlene competition
By the end of February more than 468,000 stickers have been entered from the eight countries participating
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ArticleDole celebrates Get Up & Grow! winner
Initiative involved setting wellness and fitness goals and eating more fresh produce
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ArticleBerry brands gain momentum
A new wave of berry brands are growing in stature as companies such as Scotty Brand and BerryWorld look for future opportunities
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ArticleFairytale goes on for berries
Despite weather issues, the berry market is in rude health, with low shelf prices boosting penetration, and future-proofing mapping out the next stages of growth