All Marketing articles – Page 228
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Ex-Bartlett boss named as Tyrrells international MD
Former MD of Albert Bartlett Paul Parkins has joined crisp giant in newly-created role of international managing director
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Dried fruit is back in fashion
It’s snack time for two produce firms who are breathing new life into lapsed dried fruit and date brand Eat Me
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New era for Avalon Produce
The directors of new top-fruit marketer Avalon Produce tell FPJ how the merger came about and how it will benefit growers
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Future growth planned for Cameo
Branded and club variety apples have been working in a tough market, but strong marketing and favourable growing conditions are keeping spirits up
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Top-fruit consortium celebrates 70 years
As it marks its 70th anniversary, South Tyrolean apple consortium Vog is building on foundations laid by producers amid the rubble of the Second World War
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Top fruit in tip-top shape
Despite some scares with hailstorms reportedly damaging whole farms, apples and pears are on the cusp of a highly successful season
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New design for Brittany kale packs
Prince de Bretagne invests in sachet-style packaging to boost sales of the fashionable brassica further this season
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USA pears highlights snacking angle
As part of a multi-year campaign, Pear Bureau Northwest will position pears as a perfect choice for snacking
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Scots would 'sooner shun alcohol' than give up potatoes
Nearly half of those surveyed in AHDB and Bord Bia scheme would abstain from alcohol rather than have a meal without potatoes
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Vitacress enlists blog star for new marketing scheme
The ‘Make Everyday Herbilicious’ campaign by the business' herbs division will be fronted by lifestyle blogger Carly Rowena
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BioSafe reveals PMA plans
Food safety specialist confirms attendance at PMA and announces special Apple Watch giveaway
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CGA cancels cherry POS material
Australia's Cherry Growers Association has cancelled HIAL-supplied point-of-sale marketing materials ahead of the season
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Seald Sweet sees import growth
Florida-based group is expanding its citrus and grape import deals to help strengthen its position on the North American market.
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Chilean blueberry exports to rise again
First volume peak expected in weeks 49 and 50, says Chilean Blueberry Committee
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Inside the minds of marketers
Fruitnet speaks with Jennifer Sherry of FunMobility, who worked with Chiquita on its Minions marketing campaign
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Oppy CEO Anderson lands major honour
Jon Anderson has been named as Ernst and Young’s Entrepreneur Of The Year Pacific 2015
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Smith's closes potato plant in WA
The announcement that Smith’s Snackfood Company will close its Canning Vale potato chip manufacturing plant will affect Western Australia’s fresh potato growers
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Fruit shortage hits Japan
A shortage of fruit over Japan's summer months has seen prices rise and consumption drop
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Chinese importers on US apple and pear tour
The Washington Apple Commission and Northwest Pear Bureau are hosting nine Chinese importers on a trade mission to US apple and pear orchards
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Apples at the core of brand-new Waitrose TV ad campaign
The advert will be the first on TV for the supermarket in over 12 months, and includes Bramley and Cox apples