All Marketing articles – Page 227
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ArticleInnocent launches new ‘Super Juices’
New vegetable and vitamin drinks from smoothie giant designed help consumers reduce fatigue and meet 5 A DAY target
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ArticleKalettes target southeast US
The kale and brussels sprouts hybrid aims to create greater brand awareness
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ArticleMack forms plum JV with South African stonefruit grower
The Custom Plum Company will market a series of exclusive plum hybrids to the UK market
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ArticleM&S sends out Flavor King gift boxes
Retailer has sent its top 500 loyalty card holders a new season pluot while suppliers and buyers attend Flavor King supper club
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ArticleCMR inks Del Monte deal
Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries
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ArticleAussie Farmers launches new campaign
Grocery delivery company launches new ad campaign to promote its locally sourced dinner boxes
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ArticleExport programmes a win for USA Pears
A cost-benefit analysis of Pear Bureau Northwest's USA Pears export promotions has shown the importance of the programme to pear growers
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AnalysisSupply chain to build or dilute brand equity?
Tunde Daczo, managing director at Storm Strategy, on why supply chain capabilities are critical to marketing success
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ArticleMarket report: Brexit brings sales potential
Growth in the produce market is being driven by frequency rather than price for the first time in years while Brexit opens new doors
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ArticleRed Tractor could be Brexit ‘selling point’
British provenance and quality mark could be used as a unique selling point for UK products in post-Brexit trade deals
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ArticleEating 10 portions of fruit and veg 'cuts disease risk'
A new study has assessed past studies on fruit and veg consumption and said intake should be double current 5 A DAY guidelines
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AnalysisOpinion: Retail and foodservice are 'converging'
The food to go aisle in many retailers is starting to 'mimic' the eating out experience, writes Professor David Hughes
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ArticleNuts for Life issues #nuts30days30ways challenge
Campaign aims to break down myths about nuts and weight gain, with celebrity trainer acting as ambassador
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ArticleOrganic sales growth is ‘accelerating’
The organic market has grown by an ‘exceptional’ 7.1 per cent thanks to bigger retail ranges and double-digit produce sales growth
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ArticleVegetable trends offer opportunities
Freshfel questions whether enough is being done by the industry to tap into veggie-inspired consumption trends
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ArticleCountdown launches ugly fruit line in NZ
New Zealand retailer Countdown has launched the Odd Bunch at its stores across the country
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ArticleJoy Wing Mau buys into IP company
Chinese fruit distributor acquires stake in Shennong Variety Management, which specialises in importing and commercialising new varieties in China
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ArticleStrand Apples and Favco join forces
Groups boast exclusive marketing rights into the Indian market place with Bloom Global Corporation
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ArticleAussie chefs bringing back the prune
The Australian Prune Industry Association has partnered with two chefs to promote the versatility of the dried fruit
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ArticlePotato grower enters pre pack market
Chipping supplier Isle of Ely Produce has launched a new salad and baking potato brand to mark its entrance into pre pack