All Marketing articles – Page 225
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ArticlePoupart relaunches Ravenhill brand
Produce giant has unveiled premium produce brand with new-look visuals designed for high end retail
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ArticleGrá brand on show at Bloom 2017
Visitors to the Dublin event sampled and purchased a selection of Grá-branded fresh produce
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ArticleOpening bell for Dutch peppers in China
The Netherlands' first ever commercial campaign for fresh pepper exports to China is about to get underway
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ArticleBravocado seeks more avocado sales
Shanghai Supafresh introduces packaged avocados at different stages of ripeness under its Bravocado brand to drive consumption in China
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ArticlePink Lady unveils summer campaign
Activities include television, digital media, a poster campaign and sponsorship of key events
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ArticleFresh produce's brand masters
FPJ rounds up the leading names in fresh produce branding and analyses their latest investment and marketing plans
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ArticleColdpress wins £2.3m cash injection
Fruit-based drinks brand has received new backing from investment bank and consumer brand specialist
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ArticleDrone records Waitrose watercress harvest
Retailer releases footage of watercress harvest at Manor Farm in Hampshire as first leaves arrive on shelves
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ArticleBig interview: Syngenta
Eurofruit speaks exclusively with three key players at Syngenta about the group’s tomato category and wider values
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ArticleIceland sees sales rise as consumers favour frozen
Retailer said changing perceptions of frozen and new stores helped secure its 2.0 per cent like-for-like sales rise in last year
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ArticleT&G Global marks milestone in Vietnam
T&G Global celebrate 120 years in business with a customer event in Vietnam
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ArticleSnack to the future
The growth of out-of-home eating is very much at the forefront of seed breeder Rijk Zwaan’s thinking when it comes to the tomato category
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ArticleProduce brands combine for promo
Skinny Dips campaign brings together five leading US fresh produce brands
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ArticleChile turns up heat in row with Zespri
The New Zealand kiwifruit marketer has called on Asoex to provide proof of accusations of monopolistic practices
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ArticleEarly July start for BC blues
British Columbia’s blueberry growers are gearing up for an early July harvest
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ArticleZespri scoops China Business Award
New Zealand kiwifruit marketer Zespri recognised for exports and business in China at the HSBC New Zealand-China Trade Association
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ArticleAussie grapes go for gold in Korea
Australian Thompson seedless grapes have been branded ‘Tams Gold’ in Korea
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ArticleHotels promote Vietnamese fruit
Guests to receive free locally grown fruit as part of Vietnam Fruit Week
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ArticleAudio: New pear from NZ launches in China
Greg Cassidy of Freshmax discusses Piqaboo, a new hybrid pear variety from New Zealand just launched in China
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ArticleStefano Soli in charge at Valfrutta
Highly experienced commercial director takes over from Italian brand marketer's general director Gianni Amidei