All Marketing articles – Page 225
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ArticleMexican avos touch down for Super Bowl
Avocados from Mexico reprised its big-game marketing push in the US with an advert that was out of this world
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ArticleHoogstraten showcases new branding
Belgian co-operative launched its new brand at Fruit Logistica this week, after rolling back its Specialty Street and Flandria branding
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ArticleBerlin goes nuts for Genuine Coconut
World's Coconut Trading's unique coconut product lands the 2016 Fruit Logistica Innovation Award
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ArticleAldi doubles ad spend in Australia
Aldi Australia has ramped up its advertising while competitors Coles and Woolworths cut back
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ArticleT&G to sell Zespri kiwifruit in Asia
The NZ companies have signed a landmark agreement to supply their branded products in four SE Asian markets
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ArticleTozer renames Flower Sprout as Kalette
New name aims to capitalise on kale boom and will appear on sprout-kale hybrid in time for new season in all markets
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ArticleNew product and design for Mack Premium brand
Avocados will now join bananas in the range, which it is hoped will be taken up a level by the new man in charge of Mack Wholesale
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ArticleAussie Farmers Direct refreshes look
Australian fresh food home delivery company has revamped its branding as competition heats up
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ArticleNew director of marketing for Greenvale
Leon Mundey has been promoted to board of potato and flower supplier with responsibility for all Greenvale marketing
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ArticleUS sweet potatoes see European growth
Promotional body says exports rose by 35 per cent during last year with purchasing frequency rising by 183 per cent
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ArticleApple group signs global deal for EverCrisp
International Pome Fruit Alliance seals approval to trial Fuji-Honeycrisp cross worldwide outside of US
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ArticleHalls rides avo wave
Subtropical fruit leader saw “staggering growth” in demand for its number one product in 2015, with momentum expected to continue
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ArticleLidl UK makes 100% ethical banana pledge
The discount retailer is in the process of switching its sourcing of bananas across entirely to Rainforest Alliance and Fairtrade farms
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ArticleSouth Africa’s export plan
South Africa must balance emerging markets in Africa with traditional import destinations, writes Promar’s John Giles
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ArticleG’s eyes Gulf potential
G’s is following up its success in Europe, Australia and the US by exploring the opportunities in the Gulf for its O’live organic salads and Love Beets beetroot range
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ArticleFinlays Fresh Produce renamed Flamingo Produce
Move follows on from the sale of Finlays Horticulture Investments and its subsidiary businesses to an affiliate of Sun European Partners
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ArticleA fresh perspective from the A-list
Is celebrity culture leading the trends for tomorrow’s fresh produce fashion? Liz Parry investigates
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ArticlePotatoes 'need thicker skin'
Pressure from other carbs and retailers consolidating their supply bases are making life tough in potatoes, but work is ongoing to boost the category’s resilience
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ArticleFLIA 2016 nominee: Outspan Sam
From South African fresh produce giant Capespan comes an educational character with a fun twist