All Marketing articles – Page 224
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Special report: From Scotland, with produce
With a lively interest in anything from NPD to the GM debate, Scottish fresh produce suppliers are as diverse as their landscape. Nina Pullman went to visit
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Interview: Fesa in focus
Fesa UK grows and sources a wide range of fresh produce from around the world, including citrus. Fesa UK commercial director Sisco Tello speaks exclusively to FPJ about trends affecting the UK citrus category
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Miss Chef apple targets cooks
The Miss Chef apple, a cooking apple with an excellent taste and texture, is set to hit shelves in France this December
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Growers Are Us launches new lines
Miami-based company introduces VegDeLite & FruitDelicious lines of value added products
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Aldi named world's top brand for sixth year in a row
The discount retailer has once again topped the annual Global Brand Simplicity Index from US-based brand consultancy Siegel & Gale
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UK to host fifth blackcurrant conference
Delegates will hear from Ribena’s marketing director with other sessions covering processing, marketing and growing
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Del Monte recognised for marketing
Group named number one in fresh marketing and customer service by CSP Magazine's Brand Paerception study
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Tmall breaks apple sales world record
E-commerce platform Tmall sells 641,899kg of apples on China’s Singles Day and breaks a Guinness World Record
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Citrus demand 'higher than last year'
The UK summer citrus category performed better this year than last, thanks to better pricing and more frequent purchases
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AHDB Potatoes to launch ‘potato module’ for colleges
New educational package will provide varietal, nutrition and recipe resources for the next generation of chefs
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UGPBAN invests in Dunkirk
The union is tying its bananas up in the colours of the French flag in order to further highlight the French origin of the product
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Dole's Costa Rican CSR efforts rewarded
Standard Fruit Company of Costa Rica receives the Social Responsibility in Action award
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RSA avo season comes to an end
Volumes down on previous campaign, despite boost of new production coming online
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AG Thames in 'UK-first' apple product launch
The new product is out now in one litre and 250ml bottles, with a naturally red cider scheduled for release in April 2016
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Stemilt’s Indian promotion a success
Indian import partner says displays at farmers markets are helping to grow awareness for the US brand
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Fruit sales spike on Singles Day
EXCLUSIVE: online fruit retailers report big leap in sales for China’s biggest shopping day of the year, and discuss their strategies
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Pop band in bid to tune kids into veggies
The Veggie Beats are on a mission to boost fruit and vegetable consumption among US school kids
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Red Tractor lauds 'incredible' promotional scheme
Over 120,000 people entered the competition offering the chance to win a £350 Farm Stay UK mini break every day during the promotional period
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Eight-year-old receives Vitacress and RHS honour
The competition, which received more than 340 entries, set out to find the UK’s best young photographers using living herbs as the subject
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New funds to benefit produce trade
Latest European funding will help promote fruit and vegetables produced in Belgium, Italy, Poland, Cyprus, Bulgaria and the UK