All Marketing articles – Page 224
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ArticleDel Monte launches smoothie line
Leading North American marketer and distributor De Monte Fresh Produce has launched a range of smoothie kits
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ArticleGBC2017: the story on social media
Fruitnet.com rounds up the best content from across the social media networks during Global Berry Congress 2017
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ArticleFuture proofing blueberry demand
GBC2017 looks at ways to develop effective marketing strategies to deal with the rise in global blueberry production
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ArticleAussie Kanzi harvest picks up
The Australian Kanzi season has kicked off and is being described as one the ‘best ever for quality’
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ArticleZespri goes Loud in South East Asia
Australian agency wins pitch to develop new consumer communication campaign
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ArticleGBC2017 lays down berry health challenge
More than 400 delegates attended Global Berry Congress 2017 in Rotterdam, a record attendance for the annual event
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AnalysisHoneyberries: Are they the fifth berry?
Higher prices, lower costs and less competition may tempt northern growers into honeyberries, according to speakers at the Global Berry Congress
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ArticleLink berry varieties to consumer trends, says retail manager
The berry business is ‘at the start of a long journey’, Rewe Group's Stephan Weist told delegates at the Global Berry Congress
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ArticleFresh fruit name and image 'misused'
Freshfel's 'Where is the fruit?' report finds that the name and image of fresh fruit is being misused by other food sectors
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ArticleFyffes launches social media drive
Group kicks off first social media campaign in North America inviting consumers to 'discover more'
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ArticleLast chance to enter MOYA
PMA A-NZ and Produce Plus are closing nominations for the Marketer of the Year Award this Friday
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ArticleValue-added pomegranate products taking off
Australia’s pomegranate season is kicking off, with new varieties in the ground and value-added products on the shelves
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ArticleChile showcases fruit in Beijing
Gesex has joined importers and retailers to promote Chilean nectarines and avocados in China
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ArticleChina-focus for Chilean cherry exports
Chile’s cherry export season has finished with shipments up 13 per cent on the season prior
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ArticleBritish asparagus gets Olympic backing
Olympic cycling medallist Becky James is new face of British asparagus, with growers calling for more support from retailers this season
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ArticleLearn about Customer 4.0 at FPJ Live
Three prominent marketing and branding experts will lead a unique marketing masterclass, with business advice on getting ahead
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ArticleModi apples hit Aussie shelves early
Freshmax Australia’s red sweet apple is available at retailers earlier, and for longer, than ever before
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ArticleVanguard opens California office
Global fresh produce company Vanguard International has expanded its North American presence
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ArticleDelta Agrar named as Rubens distributor
Serbian group joins other licensees working to to enhance Rubens apple reputation internationally