All Marketing articles – Page 244
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ArticleDimmidiSì gets closer as health interest grows
Italian fresh convenience brand will take the opportunity this summer to remind consumers how easy it is to eat healthily
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ArticleNew brand identity for Aartsenfruit
With offices in the Benelux and Hong Kong, company will use new concept to underline global scope of its business
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ArticleBlue Skies cleans up at FreshAwards
Anthony Pile won Lifetime Achievement Award with Blue Skies as Business of the Year among raft of industry winners
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ArticleVariety touted as ‘Pink Lady of the grape world’
White grape variety Blanc Seedless is marketed under the Pristine brand and could fill spring supply gap in the UK
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ArticleProduce brands partner for summer sweepstakes
Collaborative strategy has proven to be successful in past promotions
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ArticleFlorette salad pack due to tot up £2m in sales in one year
The 'superfood' mix has proved a big hit with consumers, with over 550,000 households reportedly buying the product since June 2015
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ArticleAMS campaign exceeds expectations in Germany
Australian Macadamias Facebook page hits annual performance indicator in May
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ArticleCPVO upholds Tango protection ruling
Decision could prove decisive in long-running battle over rights to disputed mandarin variety
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ArticleAyrshire Earlies edge closer to PGI status
It is hoped such a move will boost the product's presence over the Scottish border
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ArticleAFM to unveil major 2016/17 campaign
Avocados from Mexico will outline its multi-tiered trade programme at United Fresh on 20-22 June
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ArticleEnglish Apples and Pears names new chief executive
Steven Munday has previously worked across a range of Kent businesses, in the paper industry and for sportswear giant Nike
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VideoAsia Market Briefing: June 2016
Asiafruit editor John Hey outlines five key trends in China's fresh fruit and vegetable market today
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VideoHow to buy fresh fruit online in China
JD.com's fresh foods director Clark Xuebing Meng explains how easy it is to buy produce from the site using a smartphone app
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ArticleSmoothie brand spends seven figures on huge ad push
Savse's £2 million June campaign kicked off on 6 June, and is set to run for three weeks
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ArticleInterview: Zespri's brand plans
Zespri marketing manager for Europe, Nele Moorthamers, talks to Nina Pullman about why the company has identified the UK as a growth market
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ArticleInterfel launches new-look Fête
The Fête des Fruits et Légumes Frais, which takes place across France from 10 June, aims to give the sector an even more Fraîch’attitude
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ArticleFrench trade body launches nationwide campaign
Interfel's festival of fresh fruit and vegetable will see picnics and treasure hunts in major cities, towns and villages across France
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ArticleSanLucar chills with the kids
The company’s latest movie tie-in features characters from fifth Ice Age film on fruit packs in Austria and Germany
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ArticlePotato marketer launches new processing division
Pride of Anglia Growers is a new division of East Anglia potato grower and marketer AKP Group
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ArticleCampaign targets lunchtimes as berry production soars
Lunchtime Walkabout campaign urges workers to take a break from the office, go for a walk and eat some healthier food