All Marketing articles – Page 244
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ArticleKaki boom showing no sign of slowdown
Spain’s biggest producer says promotions are the key to unlocking consumer demand
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ArticleLife Stories: Adrian Barlow
From soft drinks, paper clips and curtains to the most recognisable face in English apples and pears, Adrian Barlow has had a varied and colourful career. As he nears retirement, he describes the journey and his best memories to Michael Barker
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ArticleRosy prospects for English apples
English apple producers are looking to extend the growing season as supermarket demand for homegrown produce increases
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ArticleOpst's apple brand launches advert on wheels
Austrian producer organisation collaborates with bus provider to promote its "fresh, juicy, Styrian" apple brand
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ArticleRipeLock opens doors for bananas
AgroFresh's quality system helps bananas tap into consumer demand for snacking and at-home consumption
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ArticleRainier Fruit encourages healthy eating
Group launches consumer marketing campaign asking consumers to eat wholesome foods
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ArticleBrotherly love propels Zespri sales in Japan
New Zealand marketer on track for record season in Asian nation, on the back of award-winning marketing campaign
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ArticleFruit emojis get ugly makeover
US-based Hungry Harvest has created ugly produce emojis to raise awareness about food waste
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ArticlePositive results from Nunhems demos
Lettuce stakeholders visiting 's-Gravenzande in the Netherlands viewed a range of products
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AnalysisOpinion: Creative produce promotion is key
Abel & Cole MD Hannah Shipton on why produce firms should be proactive in marketing outside the usual spheres
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ArticleCommercial launch for red-flesh apples
Ifored consortium developing brand and marketing campaign for three varieties as commercial production gets underway
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ArticleThe Fruitnet Podcast: Fruit Attraction 2016
The Fruitnet team discuss Spanish fruit exports, red-fleshed apples, pink tomatoes and an unfolding paella scandal.
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ArticleOpal apples to make PMA appearance
The apple will make its first appearance of the new season at PMA Fresh Summit in Orlando
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ArticleFyffes unveils consumer competition
Retail-based campaign invites children and parents to ‘Bring Freddy On An Adventure'
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ArticleKanzi launches seasonal campaign
Promotional drive features 'Kanzi Man' and looks to reach out to 'outgoing, active and modern consumers'
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ArticleDutch and Belgian topfruit sector eyes UK
Topfruit suppliers in the Netherlands and Belgium are investing in varieties to respond to growing interest from the UK market
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ArticleGreen light for new Valencia citrus labels
The premium brands will be unveiled at Fruit Attraction in Madrid
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ArticleCucumber profits running dry
The supermarket price war and abundant Dutch supply are squeezing cucumber growers, but salad sales are booming as leaves become an ‘ingredient’
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ArticleSilver for Van der Lans International
The Dutch importer turns 25 this week, marking the milestone with the launch of a new website as it prepares for the next quarter century
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ArticleCollaboration key to China success
Business forum held in Catalonia to discuss opportunities in Chinese stonefruit market