All Marketing articles – Page 246
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ArticleFruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
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ArticleJazz strikes chord with Swiss public
Consumers polled during retail show BEA picked out the variety as their favourite, followed by Braeburn and Pink Lady
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ArticleFyffes backs Seafarers campaign
Seafarers UK launches campaign to raise maritime awareness in primary schools
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ArticleZespri prepares for North American onslaught
Marketer anticipates major volume growth this year in response to strengthening consumer demand
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ArticleMango superfruit status probed
NMB says there is a growing body of evidence that regular consumption can protect against major illnesses
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ArticleMarketer of the Year Award 2016: Winner Announced
Matthew Crouch of Freshmax Australia wins the PMA-Produce Plus Marketer of the Award 2016 for the ‘Sumo Citrus’ brand awareness marketing campaign
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ArticleBritish Tomato Week kicks off with chef school
Ahead of the peak British tomato season, the industry linked up with chefs at Le Cordon Bleu and House of Commons
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ArticleBritish asparagus crop plays catch up
The British asparagus crop has been hit by cold temperatures in recent weeks but demand remains strong
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ArticleSutton Seeds backs school curry campaign
Seed supplier is supplying schools with seeds in a new campaign to encourage schoolchildren to learn about global food
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ArticleCyprus' biggest fresh produce co-op 'under investigation'
Sedigep, which is known for its citrus and potato exports, is reported to have sustained millions of euros in damage
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ArticleChilean grapes go large in Korea
Extensive retail campaign seeking to reinforce Chile's position as the leading supplier of table grapes
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ArticleNew TV show promotes California grapes
Ellie’s Real Good Food will feature California grapes adverts in every episode
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ArticleHort Innovation launches mushroom campaign
Horticulture Innovation Australia has worked with Elevencom to create the Australian mushroom industry's largest campaign to-date
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ArticleInterview: Laurence Olins at FPJ Live
Laurence Olins, chairman of Poupart and the British Summer Fruits campaign, spoke to Michael Barker at FPJ Live to discuss the industry and building consumption. Here’s what he had to say
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ArticleAdelita gains seal of approval
The raspberry variety is proving to be a star performer for Huelva’s Cuna de Platero
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ArticleRockit launched in South Australia
The small-sized, pre-packed tubes of Rockit apples have been rolled out at high-end retailers across South Australia
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ArticleIndonesia to grow fruit and floral business by US$9bn
Increasing promotions, boosting local consumption and expanding plantations are on the radar for the Indonesian government
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ArticleItalian exporter unveils Romeo & Juliet brand
The stage is set for marketer Cherry Passion to turn the spotlight on the Veronese origin of its fresh cherries
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ArticleSweet potatoes set for record year
North Carolina Sweet Potato Commission says shipment value is tracking 30 per cent higher than in 2015
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ArticleMr Apple launches brand toolkit in China
New innovation aims to tell New Zealand company’s story to online customers